MK0012 –Retail Marketing

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SEMESTER 3
SUBJECT CODE &
NAME
MK0012 –Retail Marketing

1 How Retail formats can be classified? Elucidate your answer with example.
classifications of retail formats
AnswerClassifications of retail formats
Based on ownership:
1.      Sole proprietorship: In this type, the business is owned and run by an individual. He enjoys the whole profit and assets and also is responsible for liability & losses. For example, if you start a small




2 Define target marketing & what can be different types of target markets for retailers?
target marketing
types of target markets for retailers
Answer: Instead of aiming a single product and marketing programme at the mass market, most


3 Briefly discuss different types of retail store locations? What are their advantages & disadvantages?
different types of retail store locations
advantages & disadvantage
AnswerRetail store locations are classified into seven basic types:
·         Freestanding sites: A freestanding site is a retail location that is not connected to other retailers. However they might be near other freestanding retailers. Retailers with large space requirements, such as warehouse clubs and hypermarkets, are often


4 Explain the concept of merchandise management?
merchandise management
AnswerWhat is merchandising?
Retail merchandising refers to the various activities which contribute to the sale of products to the


5 Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
Answer: IMC is integrated management of different communication media to build positive and lasting

6 Write short notes on:
a) Market entry method
b) E-tailing
Answer: a) Market Entry Methods
Exporting: It involves products produced in one country being sold in another country. Its advantage is that it avoids substantial risks and costs of establishing manufacturing operations in 43 host country


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