Friday, 19 January 2018

MK0012 –Retail Marketing

Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601

SEMESTER 3
SUBJECT CODE &
NAME
MK0012 –Retail Marketing

1 How Retail formats can be classified? Elucidate your answer with example.
classifications of retail formats
AnswerClassifications of retail formats
Based on ownership:
1.      Sole proprietorship: In this type, the business is owned and run by an individual. He enjoys the whole profit and assets and also is responsible for liability & losses. For example, if you start a small




2 Define target marketing & what can be different types of target markets for retailers?
target marketing
types of target markets for retailers
Answer: Instead of aiming a single product and marketing programme at the mass market, most


3 Briefly discuss different types of retail store locations? What are their advantages & disadvantages?
different types of retail store locations
advantages & disadvantage
AnswerRetail store locations are classified into seven basic types:
·         Freestanding sites: A freestanding site is a retail location that is not connected to other retailers. However they might be near other freestanding retailers. Retailers with large space requirements, such as warehouse clubs and hypermarkets, are often


4 Explain the concept of merchandise management?
merchandise management
AnswerWhat is merchandising?
Retail merchandising refers to the various activities which contribute to the sale of products to the


5 Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
Answer: IMC is integrated management of different communication media to build positive and lasting

6 Write short notes on:
a) Market entry method
b) E-tailing
Answer: a) Market Entry Methods
Exporting: It involves products produced in one country being sold in another country. Its advantage is that it avoids substantial risks and costs of establishing manufacturing operations in 43 host country


Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or

call us at : 08263069601

No comments:

Post a Comment