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Thursday, 21 August 2014

SMU MBA SUMMER 2014 SOLVED ASSIGNMENTS - ML 4th Sem



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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0015- SERVICES MARKETING

1 Given your understanding of market identification, elaborate on how, in terms of market share, a firm is expected to play certain roles.

2 Discuss the purchase process of a service customer.

3 “Interaction plays a lead role in building customer relationships”. Explain Customer Information Management (CIM) in this context.

4 Explain gap analysis in detail.

5 Explain the benefits and opportunities of an effective e-CRM.

6 Discuss different customer retention strategies.



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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0016- Advertising Management and Sales Promotion
1 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.
Meaning of DAGMAR approach

2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertising message with his/her existing knowledge.

3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

5 Describe the AIDA model of consumer response hierarchy with the help of diagram.

6 Describe some of the strategies for effective marketing and advertising in rural market.













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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0017-Mall Management

1 Elaborate the different models for malls.

2 What are the characteristics of international standards of shopping malls?

3“Developing a suitable tenant mix plan is crucial to the success of a tenant management strategy in malls. There are certain guiding factors that help in determining an appropriate tenant mix”. Comment

4“Branding creates and communicates a set of feelings, relations and potentials
about a specific company”. Comment on the experiential marketing in this context.

5“Adoption of new technologies is constrained by a couple of factors”. Explain such factors.

6Describe the steps of emergency management.




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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDROMN (SEM 2)
SUBJECT CODE & NAME
ML0018-Project Management in Retail

1. Explain PERT and its advantages.

2 .“Project ideas pass through a brainstorming process which requires a judgmental process. Explain this judgemental process in detail.

3 Describe the components for retail project formulation.

4 Elaborate the essential skills required for appraisal of the managerial team for a retail project.

5 Explain the techniques for planning retail project activities.

6 Write short notes on:
a) Gantt Chart
b) Fishbone Diagrams
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Monday, 11 August 2014

OM0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT

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ASSIGNMENT

DRIVE
SUMMER 2014
PROGRAM
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDFMN – (SEM 2)
SUBJECT CODE & NAME
OM0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT
SEMESTER
3
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. Describe the Process of Quality Control.
[Description of the steps of quality control(list the sub-steps under each step)]

Answer: The quality control process is divided into three separate processes, ensuring that specialized expertise is applied to each stage of our operation. This system also provides the redundancy necessary to prevent any quality problem from evading detection. It is a process through which a business seeks to ensure that product quality is maintained or improved and manufacturing errors are reduced or


Q. 2. What is meant by the capacity of a facility? Explain the different types of capacity
[Define capacity of a facility and Explain the different types of capacities]

Answer:The term 'capacity' means a "constraint" or an upper limit. Determining the right level of capacity is one of the most challenging tasks facing managers. Having too much capacity relative to demand means incurring sizable costs to an unused capacity. Having too low capacity means that the demand from some customers may be unfilled. These customers may go to other sources of supply and never return. Therefore, it is equally


Q. 3. What are the factors affecting MRP. State the advantages and drawbacks of MRP


Answer: The marginal revenue product of labour (MRP) is the additional revenue gained by selling the output of one additional worker. The MRP is calculated by multiplying the marginal physical product of an individual worker (MPP) by marginal revenue (MR). Marginal Revenue Product = Marginal Physical Product x Marginal Revenue The concept is based on the assumption that the firm's product is sold in a perfectly competitive



Q. 4. Arrange the following steps used in the process of production scheduling in a sequential order and briefly explain each of them:
a. Preparing an MPS
b. Assigning jobs to different work centres
c. Developing an aggregate production schedule
[Arrange of steps in sequential order, Explain steps]


Q. 5. Write short notes on. Safety stock World class manufacturing
[Safety stock(Explanation of safety stock and its importance)
World class manufacturing (Explanation of world class manufacturing and its principles)]

Answer:Explanation of safety stock and its importance: Safety stock is an additional quantity of an item held in inventory in order to reduce the risk that the item will be out of stock. Safety stock acts as a buffer in case the sales of an item are greater than planned and/or the supplier is unable to deliver additional units at the expected time. 


Q. 6. What factors need to be taken into consideration while designing a product?
[Define product design,
Explain its importance, and
Discuss the different factors needs to be considered while designing a product]

Answer: Product design is the process of creating a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.

Project design is the determination and specification of the parts of a product and their interrelationship so that they become a unified whole. The design must satisfy a broad array of requirements in a condition of balanced effectiveness. A product is designed to perform a particular function or set of functions effectively and reliably, to be economically manufacturable, to be profitably salable, to suit the purposes and the attitudes of the consumer, and to be durable, safe, and economical to operate.

For instance, the design must take into consideration the particular manufacturing facilities, available materials, know-how, and economic resources of the manufacturer. The product may need to be packaged; usually it will also need to be shipped so that it should be light in weight and sturdy of construction. The product should appear significant, effective, compatible with the culture, and appear to be worth more than the price. See Production engineering, Production planning.

The factors that determine or affect a product design are as follows:
1.       Requirements of targeted customers.
2.       Availability and access to necessary production facilities.
3.       Type and quality of raw-materials used to produce a product.
4.       Cost to price ratio.
5.       Policy of quality standards.
6.       Availability of plant and machineries.
7.       Impact of upcoming product on existing products of the company.
8.       Reputation or goodwill of the company.


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OM0012 - SUPPLY CHAIN MANAGEMENT

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ASSIGNMENT

DRIVE
SUMMER 2014
PROGRAM
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDFMN – (SEM 2)
SUBJECT CODE & NAME
OM0012 - SUPPLY CHAIN MANAGEMENT
SEMESTER
3
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1. What are the different factors affecting transportation decisions?
[Description/outline of different factors and its sub factors in students own words]

Answer: The success of transportation engineering depends upon the co-ordination between the three primary elements, namely the vehicles, the roadways, and the road users. Their characteristics affect the performance of the transportation system and the transportation engineer should have fairly good understanding about them. This chapter elaborated salient human, vehicle, and road factors affecting transportation.

Human factors affecting transportation:
Road users can be defined as drivers,

2. Write short notes on risk pooling.

[description of risk pooling importance of risk pooling in SCM listing and summarization(along with suitable examples for each) of four types of risk pooling]

Answer: A risk pool is one of the forms of risk management mostly practiced by insurance companies. Under this system, insurance


3. Read the following case study and answer the questions given the end of the case study

Best Supplier Relationship Management: Jaguar Land Rover and Gobble & Partner Jaguar Land Rover production line 8 October 2013 | CIPS Supply Management Awards 2013
“Jaguar Land Rover (JLR) transformed its position in customer satisfaction surveys and enhanced the quality of its products through an innovative partnership with a key supplier.
By re-evaluating the way it deals with quality control and suppliers, Jaguar took top spot in the 2012 JD Power Survey for customer satisfaction and Land Rover raced up the chart. In 2008, the survey put Jaguar at nine and Land Rover at 34 for quality, described by JLR as “clearly an unsatisfactory situation” for a premium brand and stated that “something had to change”.
Component quality was identified as the key issue – for some suppliers the proportion of rejected parts was as high as 65 per cent – and some finished vehicles were being put into ‘containment’ due to faulty components. This had knock-on effects including
delayed customer shipments, production line stoppages that cost £2,000 per minute and the risk that faulty parts could make their way into completed vehicles.
At the time, JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company. As a result, there was no single view of any given supplier’s quality history, which made preventative action impossible. A new director of quality was appointed who launched a review of quality across the supply chain that identified potential improvements that could be made to the inspection of incoming components from suppliers. The Inbound Materials Project was established and the 16 suppliers dealing with quality control were reduced to one – Gobble & Partner (G&P) – who saw it as an opportunity to introduce innovations and boost investment in its Trek quality management system, which totals £2 million to date.
This evolved into a partnership between JLR and G&P. Both realised that prevention was better than cure, and through Qtrak they could identify the component suppliers causing the most problems. Those with a recurrent history of reject parts were subject to a more rigorous inspection regime. G&P’s aim is to ensure no faulty part ever arrives at JLR production facilities and they now work on the premises of high-risk suppliers to review quality processes. The firm is also working at JLR’s new plant in China to ensure the right quality approach is in place from the beginning.
Over six years, the relationship between the firms has evolved from a traditional adversarial situation, where G&P were treated as one of a number of commodity suppliers, to one where the two are working to the same goal of “bringing premium quality to premium brands”.Wolfram Leidtke, JLR board quality director, said: “JLR is a premium brand and accordingly needs to have premium quality vehicles. Procurement has aligned with this objective. G&P has been able to transfer their global knowledge and work with JLR to develop a new approach to incoming material quality and the results are starting to speak for themselves.’ ”

Question:
Illustrate the role quality played as criteria in JLR choosing its supplier Gobel & Partner. Explain the importance of Gobel & Partner in the supply chain
[Students should illustrate based on:
How critical is component quality to JLR
What were the effects of bad quality
What were the issues JLR had to tackle to working with 16 suppliers
The steps taken by JLR to improve quality
Importance of the supplier]

Answer: In 2008, the survey put Jaguar at nine and Land Rover at 34 for quality, described by JLR as “clearly an unsatisfactory situation” for a premium brand and stated that “something had to change”.

At the time, JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company. As a result, there was

Which according to you may then be distribution strategy used by MTR? Justify your answer
[Explanation on the facts fitting the strategy Identification of the strategy Rationale behind choosing the strategy Conclusion]

Answer:MTR Foods Ltd. is one of India's leading purveyors of packaged foods. Its products include a variety of vegetarian snack foods and chips, ready-to-eat meals, and partially pre-cooked meals, emphasizing the cuisine of southern India. Other products include pickles, vermicelli, and over 30 varieties of ice cream and ice cream cones. The company is one of only a few that sell packaged food nationwide. MTR Foods also exports canned foods to


5. Write short notes on:
Intercompany – interfunctional strategic scope: The maximise supply chain surplus view Capacitated plant location model

Answer:  When transactions occur between two related legal entities in an intercompany organization or between two groups in the same legal entity, the resulting balances from these transactions must be eliminated or appropriately adjusted during the preparation of the organization’s consolidated financial statements. Failure to properly eliminate these intercompany transactions can result in erroneous



6. Briefly explain how information helps in resolving the important trade-offs involved in a supply chain.
[Explanation of how information helps in resolving the important trade-offs]

Answer: Banks and financial intermediaries perform important roles for the smooth functioning of the economy such as channelling resources from savers to productive projects and providing payment services. Because bank failure can result in significant costs for the economy, an efficient resolution mechanism is needed to mitigate such costs
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OM0011- ENTERPRISE RESOURCE PLANNING

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Assignment

DRIVE

SUMMER 2014
PROGRAMME/ SEMESTER
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDISMN – (SEM 2)
SUBJECT CODE/ NAME
OM0011- ENTERPRISE RESOURCE PLANNING
BOOK ID
B1324
CREDIT
4
MARKS
60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.


1. Write short notes on: Type of information required at various levels of the enterprise Service-Oriented Architecture (SOA) factor for developing ERP systems Role of ERP in Sales and Distribution Trans-shipment

[Type of information required at various levels of the enterprise Service-Oriented Architecture (SOA) factor for developing ERP systems Role of ERP in Sales and Distribution Trans-shipment]

Answer:Type of information required at various levels of the enterprise Service-Oriented Architecture (SOA) factor for developing: Service-oriented architecture (SOA) is a software design and software architecture design pattern based on


2. Write short notes on :
Distribution Requirements Planning (DRP)
Role of ERP Consultants
Product Lifecycle Management (PLM)
Collaborative CRM

[Distribution Requirements Planning (DRP) Role of ERP Consultants Product Lifecycle Management (PLM) Collaborative CRM]

Answer:
Distribution Requirements Planning (DRP): Distributions Requirements Planning is the method used by supply chain entities to plan orders in the whole supply chain taking into account the inventories to be kept along with buffer or safety stock, placing the orders with the manufacturer to replenish inventories to meet customer


Role of ERP Consultants: THE role of the ERP consultants is very familiar to all of us because we have seen many of them in action. The company places its trust in the consultants for the achievement of its business objectives. In fact, it is a better practice that the contract between the company and the consultants should have all the performance clauses in place.
The consultants should guarantee the


Product Lifecycle Management (PLM): Product lifecycle management (PLM) is a systematic approach to managing the series of changes a product goes through, from its design and development to its ultimate retirement or disposal. PLM software can be used to automate the management of product-related data and integrate the data with other business processes.



Collaborative CRM: Collaborative CRM is an approach to customer relationship management (CRM) in which the various departments of a company, such as sales, technical support, and marketing, share any information they collect from interactions with customers.


3. What are the benefits and features of ERP purchase module.
[Listing of benefits of purchase module, Description of features of purchase module]

Answer:An ERP system provides the solid operational backbone. The system enables the Manufacturers and distributors to function promptly, which will able to improve the volume of production and fulfillment of orders while reducing costs. By optimizing manufacturing and distribution operations with ERP, the

4. What are the benefits and features of ERP financial module?
[Listing of benefits of financial module, Description of features of financial module]

Answer: At this time, the main motivation of some companies for choosing ERP is to achieve an improvement in the management of their financial area. Sometimes they rush into the decision without taking into consideration the real contribution of the implementation in relation to the benefits that may provide this section with.



5. Case Study: Implementation of ERP HRM System at ABC

ABC is a US-based organisation that operates several museums, research centres, and zoological parks. A few years back, the organisation faced a number of issues in managing its human resource functions. This was due to the obsolescence of the existing human resource management system. The old system of the organisation was not able to provide accurate information related to employees.


b) What are the advantages obtained by ABC after implementing the ERP HRM system?

Answer: The implementation of the ERP HRM system not only improved human resource functions but also increased the overall operational efficiency of the organisation.

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OM0010 - OPERATIONS MANAGEMENT

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ASSIGNMENT

DRIVE
SUMMER 2014
PROGRAM
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDFMN – (SEM 2)
SUBJECT CODE & NAME
OM0010 - OPERATIONS MANAGEMENT
SEMESTER
3
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1. What are the elements and objectives of operations management?[Define operations management andExplain its elementsExplain its objectives]

Answer: Operations Management deals with the design and management of products, processes, services and supply chains. It considers the acquisition, development, and utilization of resources that firms need to deliver the goods and services their clients want.

The purvey of OM ranges from strategic to tactical and operational levels. Representative strategic issues include determining the size and location of manufacturing plants, deciding the structure of service or telecommunications networks, and designing technology supply chains.



2. Explain operations research models.
[Give the classification of various models and discuss the models]

Answer: Most operations research studies involve the construction of a mathematical model. The model is a collection of logical and mathematical relationships that represents aspects of the situation under study. Models describe important relationships between variables, include an objective function with which alternative solutions are evaluated, and constraints that restrict solutions to feasible values.


3. What is meant by multiple goal programming? Give the steps for solving a goal programmingproblem using the graphical method of goal programming.
[Define multiple goal programmingExplain two types of goal programming with multiple goals
Define the graphical method for solving goal programming andGive the steps for solving a problem using the graphical method of goal programming]

Answer: Goal programming is a branch of multi-objective optimization, which in turn is a branch of multi-criteria decision analysis (MCDA), also known as multi-criteria decision making (MCDM). This is an optimization programme. It can be thought of as an extension or generalisation of linear programming to handle multiple, normally conflicting objective measures. Each of these measures is given a goal or target value to be achieved. Unwanted deviations from this set of target values are then minimised in an achievement function. This can be


4. What are the applications of queuing models. What is multiple server model of the queuing system. State its assumptions.[Explain the application of queuing models in various areas
Define the multiple server model andExplain the model with assumptions]

Answer: Queuing theory is the mathematical approach to the analysis of waiting lines in any setting where arrival rate of subjects is faster than the system can handle. It is applicable to healthcare settings where the systems have excess capacity to accommodate random variations.



5. What are the various priority rules used in the process of sequencing?
Answer:When several jobs compete for the capacity of a machine or a work center, the question of sequencing the jobs rises. This question is answered by determining the priority for all the jobs waiting in the queue by applying priority sequencing rules.

The priority indicates the sequences in which the jobs will be processed on the machine or in the work center. When the machine or work center becomes


6. Explain the concept of replacement models. What are the limitations of replacement models?
[Define the concept of replacement models Explain the importance of replacement models
Explain the limitations of replacement models]

Answer: Replacement Models are a hypothesis which states that modern H. sapiens evolved in Africa or Asia and radiated out of one of these areas replacing archaic hominid populations.It is a theory proposed by Christopher Stringer and Peter Andrews suggesting that the place of origin of modern human beings is in Africa. Early human
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Sunday, 10 August 2014

SEM 3 HCS SUMMER 2014 SOLVED ASSIGNMENTS

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SEM 3 HCS SUMMER 2014 ASSIGNMENTS

MH0051 – Health Administration

1. Explain the types of epidemiological studies and list the uses of epidemiology.

[Explanation of the types of epidemiological studies

Uses of epidemiology]

2. Define health insurance. Explain the different types of health insurance policies in India.

[Definition of health insurance

Explanation of different types of health insurance policies in India.]

3. Define disaster management. Explain the steps in disaster management.

[Definition of disaster management

Explanation of steps in disaster management]

4. Discuss the occupational related legislations in India.

[Listing the occupation related legislations in India

Explanation of any 3 occupation related legislations in India]

5. Discuss the impact of lifestyle diseases on healthcare industry and economy.

[Explanation of various impacts of lifestyle diseases on healthcare industry and economy]

6. Discuss the government programs for nurturing newborns.

[Listing the government programs for nurturing newborns

Explanation of programs for nurturing newborns]



MH0052 – Hospital Organization, Operations and Planning

1 Define a hospital. Discuss the various functions of hospital.

[Definition

Explanation of various functions of hospitals.]

2. List the various committees in a hospital setting. Discuss the factors that affect the effectiveness of committees.

[Listing the various committees

Explanation of the factors that affect the effectiveness of committees]

3. Explain the process of material management in a hospital.

[Mentioning all the processes

Explanation of all the processes of material management]

4. Discuss in brief the planning, design and staffing of a billing department in a hospital.

[Explanation of planning billing department

Explanation of designing billing department

Explanation of staffing billing department]

5. Discuss the managerial skills required to be possessed by a health service manager.

[Mentioning the 3 categories of managerial skills

Explanation]

6. Imagine that you are appointed as a consultant for setting up a Radiology and X-ray unit in a tertiary care teaching hospital. What are the planning considerations you have to keep in your mind before executing the task?

[Importance of Radiology and X-ray unit in a hospital

Planning considerations]




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MH0053 – Hospital & Healthcare Information Management

1. Define HMIS. Discuss its benefits in detail.

[Definition of HMIS

Explanation of the important benefits]

2. Explain the steps involved in designing and implementation of Hospital Information System.

[Brief explanation of all the steps involved in designing and implementation of Hospital Information System.]

3. Explain telemedicine. Discuss the current scenario of telemedicine in India.

[Definition of telemedicine

Explanation of current scenario of telemedicine in India]

4. Describe the factors that have led to review the current health policy.

[Explanation of all the factors that have led to review the current health policy]

5. Explain the significance of health information systems in nursing education.

[Explanation of HIS in nursing education

Explanation of significance of HIS in nursing education]

6. The Hospital management is at crossroads - the dilemma faced by them is whether they should automate the medical records department in the hospital or continue using the manual records storage system. With your knowledge about electronic medical records, how will you help them in taking the right decision in this regard?

[Explanation of advantages of EMR

Explanation of major reasons to purchase EMR

Explanation of return on investment]



MH0054 – Finance, Economics and Planning in Healthcare Services

1. Give an account of incentives available to healthcare sector under the income tax act.

[Categories of healthcare sectors in India

Explanation of key incentives]

2. Define health economics. Discuss the role of economists in healthcare industry.

[Definition of health economics

Explanation of role of economists in health care industry]

3. Discuss the importance of financial information in healthcare organisations.

[Explanation of financial information in General

Explanation of importance of financial information in healthcare organizations]

4. Explain different methods of evaluation of healthcare services.

[Listing the different methods of evaluation of healthcare services

Explanation]

5. Define cost accounting. Explain the various categories of costs.

[Definition of cost accounting

Explanation of various categories of costs]

6. What is financial reporting? Explain the need for financial reporting.

[Definition of financial reporting

Explanation of need for financial reporting]


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