Wednesday, 24 August 2016

Course: Marketing Management

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NMIMS Global Access
School for Continuing Education (NGA-SCE)



Course: Marketing Management



Internal Assignment Applicable for September 2016 Examination

Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.


Assume you are the Marketing Head of an organisation which has recently started selling “Dant Shakti” toothpaste in India. The toothpaste has been manufactured with ayurveda concept. The company has test marketed the product in selected few market and the response has been good. The company now plans to go for national launch. Some of the task that has been given to you as mentioned below:


Question. 1. How would you segment the market for the Ayurveda toothpaste “Dant Shakti”?(10 Marks)

Answer:Being a marketing head of Dant Shakti, it would be the major part of marketing head’s duty to make sure that the marketing of the product is being operated properly. There are various marketing strategies that can be applied for toothpaste marketing but as the marketing head of Dant Shakti, it would be the major part of marketing head’s duty to never ignore the covering area or covering market of the product. In this case, the Dant Shakti toothpaste needs marketing and selling strategies for rural and urban areas of India. So, the strategy should contain all the necessary aspects that can allow marketing head of Dant Shakti to do his job efficiently.





Question.2. Distribution is the biggest challenge in India as the market is divided into Urban andrural market. How would you distribute Ayurveda toothpaste “Dant Shakti” in the Indianmarket? (10 Marks)

Answer:The position of beingmarketing head of Dant Shaktialso comes with lots of challenges and one of the most common challenges of being marketing head of Dant Shakti toothpaste is distribution. The procedure of distribution is never simple. There are no certain all-rounder strategies available for FMCG distribution which makes this task even harder and unique every time. And of course, when we talk about rural and urban market distribution covering then the challenge of distribution becomes even more





Question.3. a) Explain the positioning and differentiation strategy that you will use for “DantShakti” toothpaste. (5 Marks)

Answer:Positioning and differentiation strategies can be imagined and created in variety of ways. It can be obtained from the product qualities, competitiveness, application, the sorts of purchasers included, or the attributes of the product class. Every one of these properties speak to an alternate methodology in creating positioning procedures, despite the fact that every one of them have the regular goal of anticipating a positive picture in the psyches of the customers or group of onlookers. There are seven ways to deal with positioning methodologies:




3. b) Explain the promotion mix that you will use for “Dant Shakti” toothpaste.(5 Marks)

Answer:Toothpastes are considered medicinal products that guardthe teeth against microscopic organisms or bacteria and other hurtful microorganisms. Having dental specialists suggest your toothpaste enhances your image acknowledgment. Look for a dental specialist who will show up in a link or TV telecast advertisement suggesting your toothpaste for ideal teeth insurance. Print appealing notices and fliers and abandon


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Course: Financial Accounting and Analysis

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NMIMS Global Access
School for Continuing Education (NGA-SCE)



Course: Financial Accounting and Analysis



Internal Assignment Applicable for September 2016 Examination

Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1. Mr.Batra&Mr.Khatri the CFO and accounts manager of Sharda International, having difference of opinion with regard to IGAAP and IFRS as far as the presentation of financial statements is concerned. List the main points of differences between IGAAP and IFRS related to the presentation of financial statements (10 Marks)

Answer:Mr.Batra&Mr.Khatriare both the CFO and also the accounts manager of Sharda International, and they also have difference of opinion regarding IGAAP and IFRS when it is the matter of financial statements presentation. They need to understand the difference clearly so that they can reach to any final decision for



Question.2. The accounting process is a series of activities that begins with a transaction .Discuss the steps involved in the accounting process, which are necessary to complete the process. (10 marks)
               
Answer:Accounting is not just about calculations and working with numbers. It is also about properly following the guidelines to get the job done perfectly.

Accounting Cycle

There is recede and flow to each industry. In accounting, the back and forth movement or recede and flow is the accountingcycle. The term accountingcycle alludes to the particular steps that are included in finishing the accountingprocedure. The cycle resembles a circle. It starts at one point and spins through particular steps, before beginning again at the same point and after that repeating those same steps.




Question3. The chopra & Company reported the following results-

Net Income
14830
Total Assets
114450
Shareholder’s equity
23045
Revenues
99850
·        Apply the Du Pont Analysis.
Ans3.  Return on equity (ROE) = (Net Income/Revenues) × (Revenues/Total Assets) × (Total Assets/Shareholders’equity)

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Course: Business Statistics

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NMIMS Global Access
School for Continuing Education (NGA-SCE)



Course: Business Statistics



Internal Assignment Applicable for September2016 Examination

Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1. Explain the calculation and utility of standard deviation and Bowley’s coefficient ofskewness with one example for each. (Marks 10)

Answer:The standard deviation is utilized when you would need to quantify the arrangement of information on the premise of spread of scores. The general method for utilizing it is populace standard deviation. We get just information from test standard deviation and we can evaluate the populace with that. Fundamentally, the sample and population standard deviations are two various types of standard deviations which are calculated differently.

For instance, if we need to calculate the standard deviation to discover the gold coin sums that the pirate ship has. The computation would be as per the





Question. 2. The student scores in an examination are 35, 30, 25, 26, 40, 44, 36, 54, 64, 65, 75, 60,70, 85, 90, 92, 46, 52, 63, 52. The daily pocket money (in Rs.) for the same students(respectively) are 110, 110, 120, 140, 150, 140, 150, 210, 200, 140, 210, 240, 300, 260, 500,270, 310, 550, 450, 500. Find the following:-

(a) Regression of scores on pocket money (4 marks)

(b) Regression of pocket money on scores (4 marks)

(c) Derive Pearson’s Correlation coefficient from the above two regression coefficients (2 marks).

Answer : 2 a)

Scores(x)
Pocket Money(y)
∑xy
∑X2

35
110
3850
1225
30
110
3300
900
25
120
3000
625
26
140
3640
676
40
150
6000
1600










Question. 3. a)Explain Bayes’ Theorem with an example. What is the posterior probability in thesame example?

Answer:
– (i) Two cards are drawn at random from standard deck of 52 cards without replacement =
=
                     


b)Two cards were drawn, without replacement, from a pack of 52 cards. What is theprobability that they are both Kings? What is the probability for the same case if the cardswere drawn with replacement? (5 marks)


(ii) Two cards are drawn at random from a standard pack of 52 cards with replacement
       There are 4 kings in the pack of 52 cards in each of one suit, for drawing king from 52 card would have the probability =
        Since, you replaced the

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Course: Management Theory and Practices

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NMIMS Global Access
School for Continuing Education (NGA-SCE)



Course: Management Theory and Practices



Internal Assignment Applicable for September 2016 Examination

Assignment Marks: 30

Instructions:

·         All Questions carry equal marks.
·         All Questions are compulsory
·         All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.
·         All answers to be written individually. Discussion and group work is not advisable.
·         Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.
·         Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.



Question. 1. "Management is an art of getting things done through and with people". Consider thisdefinition of Management by Mary Parker Follett and point out the view of the author withreference to the traditional debate in the management literature. (10 Marks)

Answer:"Management is an art of getting things done through and with people". This clearly is the fact of management in business. This is absolute fact of the management that this is a job where efforts are not necessary. If you want to make sure that the management is proper and if you want to get things done properly then you would need to add skills and innovative thinking in the management in order to find best results. This is the same thing that you can find in the detailed book about the definition of Management by Mary Parker Follett.

Follett wrote her third and final book, "Creative



Question.2. Your organization is going for overall organizational transformation for the purposeof improvement. Explain how you will use Six-Box Organizational Model?(10 Marks)

Answer:Organization advancement (OD) is the investigation of effective hierarchical change and execution. OD rose up out of human relations concentrates on in the 1930s, amid which therapists understood that hierarchical structures and procedures impact specialist conduct and inspiration. All the more as of late, work on OD has extended to concentrate on adjusting organizations to their quickly changing and complex situations through hierarchical learning, data administration and change of authoritative standards and qualities. Key



Question.3. ABC Ltd. is considering the use of ICT in the functioning of the organization. Withrespect to this write a short note on each of the following:


a)Decision Support System

Answer:A choice emotionally supportive network (DSS) is a PC based data framework that backings business or hierarchical basic leadership exercises. DSSs serve the administration, operations, and arranging levels of an organization (normally mid and higher administration) and individuals settle on choices about issues that might be quickly changing and not effortlessly determined ahead of time—i.e. Unstructured and Semi-Structured choice issues.



b)Expert System

Answer:In computerized reasoning, a specialist framework is a PC framework that copies the basic leadership capacity of a human master. Master frameworks are intended to take care of complex issues by thinking about data, spoke to


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