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Thursday, 31 July 2014

SMU MBA SUMMER 2014 SOLVED Assignments



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Wednesday, 30 July 2014

BUSINESS COMMUNICATION


AEREN FOUNDATION’S                                                                              Maharashtra Govt. Reg. No.: F-11724

AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
 








SUBJECT : BUSINESS COMMUNICATION


COURSE :                                                                                          Total Marks : 80



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Question:   CASE 1:


Question :

Q. 1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer

Answer : THESE  ARE BEING  INTRODUCED IN THE  METRO  UPMARKET  STORES.

WHAT  WE  NEED  IS  AN  INTEGRATED  MARKETING   COMMUNICATION  FOR  AN  EFFECTIVE  MARKETING  AND  GOOD  RESULTS.

The primary goal of marketing communications is to build awareness of a business, its products, and its position through customer-facing materials such as brochures, press releases, Web sites, and trade OUTLET  presentations. Planning an


2 What business communication media you will utilize if you have to launch a soap in rural India?

Answer : Advertising goes hand in hand with economic growth. With economic liberalization and increasing rural prosperity, marketers are keen to inform villagers about the benefits of buying and consuming their products and services. Prior to the introduction of economic liberalization in 1990s, there was little incentive for marketers to advertise their products and services, as rural markets were predominantly a seller's market.





CASE 2:


Question :

1 Comment on the marketing mix of JK's Premium Herbal Shampoos ?

Answer : THE  POP  ALONE  IS  A  VERY  WEAK  APPROACH   TO  THE  PROMOTION .

THE  INITIAL  PROMOTION  MIX  MUST
·         -create  awareness
·         -create  interest
·         -influence  the   buawareness
·         -create  interest
·         -influence  the   buying  decision
·         -sell the  benefits

CASE 3:


Q.1Draft an express telegram to intimate shipment details.

Answer : Albroz Insurance Co., Kerman Cityv


subject
Iran Rafsanjan Co., Rafsanjan City, Iran
Sub  marine insurance policy No. VB/84/3629/29 dated


Apex Products (India) Ltd., Delhi.
The exporter shipped the cargo-500 tractors-- on board

Q.1 On behalf of the JAB, draft a suitable press release to be issued by organizing chairman
highlighting these decisions.

Answer : Based  on  the  resolution  passed  unanimously by  the  members  of  The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th September, 2005 at Kolkata
I  wish  to  inform  the  press  and  the  people   in  general , about  the decisions  taken with regard to Joint Entrance Examination (JEE) 2006,
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SEM 3 BBA SUMMER 2014 SOLVED ASSIGNMENTS

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SEM 3 BBA SUMMER 2014 SOLVED ASSIGNMENTS
BBA 301-Legal and Regulatory Framework
1 Explain the clause related to the acceptance of proposal and the mandatory conditions attached with it.
Explanation of acceptance of proposal
Explanation of mandatory conditions
2 Define the meaning of a ‘Cheque’. Explain the crossing of a cheque and its types.
Meaning of ‘cheque’
Crossing of a cheque
Types of crossing
3 Decisions of the members at general meetings are expressed by way of resolutions. What do you understand by the term resolution here? Explain it with its kinds.
Explanation of resolution
Explanation of kinds of resolutions
4 “CPA provides for the establishment of the central consumer protection council”. Explain the objectives of the central council in the light of the above statement.
Explanation of objectives
5 FEMA clearly defines the acts that can be termed as offences under its purview. What are these malpractices which are covered under FEMA act?
Explanation of offences under FEMA
6 List the features and precautions of Trade mark Act, 1999.
Listing of features
Listing of precautions

BBA302 – Human Resource Management
1 Explain the various emerging concepts of Human Resource Management(HRM)
Explaining the concepts of Human Resource Management
2 What do you mean by Human Resource Planning? Explain the importance of Human Resource Planning
Definition of Human Resource Planning.
Explaining the importance of Human Resource Planning
3 What do you mean by Recruitment? Explain the factors affecting Recruitment.
Define Recruitment
Explain the factors affecting Recruitment
4 Suppose you have joined as an HR Manager in an organization and you are asked to improve the organization’s Induction process. What are the strategies you will consider in order to improve the Induction process?
Explain the strategies to improve Induction Process
5 Discuss the features of an Incentive plan. Explain the characteristics of an effective Incentive System
Describe the features of an incentive plan
Explain the characteristics of an Effective Incentive system
6 Write a short note on the following:
a)Employee Counselling
b)Selection
BBA303: QUALITY MANAGEMENT
1 Define the term Quality management. What are the dimensions of quality? Differentiate between Quality Control and Quality Assurance.
Definition of Quality management
Dimensions of quality
Difference between Quality Control and Quality Assurance
2 Differentiate between Mission and Vision Statements. Write a brief note on “quality objectives”
a) Difference between Mission and Vision Statements
b) Quality Objectives
3 Explain the following:
a) Kaizen
b) Benchmarking and its importance
4 What is meant by Customer Focus? Describe in brief the concept of Customer satisfaction and Customer delight.
Meaning of Customer Focus
Concept of Customer satisfaction and Customer delight
5 Write Short notes on the following:
a) Cost of Quality
b) Productivity
6 Define Quality Management System. Explain Quality Management Principles
Definition of Quality Management System
Quality management principles

BBA 304 – Advertising and Sales
1 Define advertising and discuss the various functions of advertising.
Meaning
Functions
2 Explain the consumer buying decision process.
Consumer buying decision process
3 Observe any newspaper advertisement of any consumer durable company. What is the target audience and what are benefits of choosing newspaper for advertisement.
Selection of appropriate advertisement
Identifying target audience
Advantages of newspaper advertisement
4 What is media planning and what are the steps in media planning process?
Meaning
Steps
5 What do you understand by Public relations? What is the difference between PR and advertising?
Meaning
Difference between advertising and PR
6 Write short notes on:
a) Sales quota
b)sales force
a) meaning and objectives of sales quota
b) meaning and role of sales force
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SEM 2 BBA SUMMER 2014 SOLVED ASSIGNMENTS

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SEM 2 BBA SUMMER 2014 SOLVED  ASSIGNMENTS
BBA 201-RESEARCH METHODS

1. Briefly describe the different steps involved in a research process. What are the characteristics of good research?
[Meaning of Research
Listing the steps of the research process
Explanation of the steps involved in a research process
Characteristics of good research]
2. a. Explain the different types of research designs.
b. Differentiate between Probability and Non-probability sampling methods.
[Meaning of research design
Types of research designs
Meaning of Probability and Non-probability sampling methods
Differences]
3. The important task ahead of the researcher is to document the entire work done in the form of a well-structured research report. Describe in brief the components of a Research Report. What are the guidelines for writing the research report?
[Meaning of a Research Report
Components of a Research Report
Guidelines for writing the Research Report]

BBA202: BUSINESS STRATEGY
1. Define business policy. Explain the importance of business policy. Differentiate between business policy and Strategy.
[Definition of business policy
Importance of business policy
Difference between business policy and strategy]
2. What are the objectives of Strategic Management? What are the causes for failure of Strategic Management?
[Objectives of Strategic Management
Causes for failure of Strategic Management]
3. Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.
[a) Core competencies and their importance
b) Strategic leadership.]
BBA203 – FINANCIAL ACCOUNTING
1. Accounting concept refers to the basic assumptions and rules and principles which work as the basis of recording of business transactions and preparing accounts. Explain any 5 concepts of accounting with example
[(Explanation of each concept with example carries 2 marks each) (5*2= 10 marks)]
2. Differentiate between trade discount and cash discount.
Enter the following transactions in Sadhana’s simple cash book.
2010 April          1st April Balance of cash in hand Rs.1500
8th April              Purchased goods for cash from X for Rs.320
15th April           Sold goods for Rs. 480 to Y for cash
20th April           Received commission Rs.65
22nd April          Paid Commission Rs.55
28th April           Paid to Reena on account Rs.715
30th April           Paid salary to the office clerk Rs.100 and office rent Rs.60
[Differences between trade discount and cash discount-5
Preparation of cash book-5]
3. Final Accounts are prepared at the end of the accounting year with various adjustments. Explain the features and objectives of final accounts
[Explanation of objectives of final accounts-3
Explanation of features of final accounts-7]
4. Prepare Trading and Profit and Loss Account and Balance Sheet from the following particulars as at 31st March 2012.
Particulars
Dr. (Rs)
Cr. (Rs)
Capital / Drawings
1,400
10,000
Cash in hand
1,500
-
Bank overdraft @ 5%
-
2,000
Purchase and Sales
12,000
15,000
Returns
1,000
2,000
Establishments charges
2,500
-
Taxes and Insurance
500
-
Provision for Doubtful Debts
-
1,000
Bad Debts
500
-
Sundry Debtors and Creditors
5,000
1,850
Commission
-
500
Investments
4,000
-
Stock on 1 April 2010
3,000
-
Furniture
600
-
Bills Receivable & Bills payable
3,000
2,500
Collected Sales Tax
-
150
Total
35,000
35,000
Further, you are required to take into consideration the following information:
a) Salary Rs.100 and taxes Rs.400 are outstanding but insurance Rs.50 prepaid
b) Commission amounting to Rs.100 has been received in advance for work to be done next year.
c) Interest accrued on investments Rs.210
d) Provision for doubtful Debts is to be maintained at 20%
e) Depreciation on furniture is to be charged at 10% p.a.
f) Stock on 31st March 2012 was valued at Rs.4,500
g) A fire occurred on 25th March 2012 in the godown and stock of the value of Rs.1,000 was destroyed. It was fully insured and the insurance company admitted the claim in full.
[Calculation of Trading and P/L a/c-5
Preparation of balance sheet-5] 
5. ABC Ltd.’s cashbook showed a bank overdraft of Rs.12,000 as on 30th June 2004. The bank statement as on that date also showed an overdraft but the figure is different. The following are the causes.
1. Cheques deposited but not yet collected Rs.1,500
2. Cheques issued but not yet presented for payment Rs.2,000
3. A cheque of Rs.1,500 deposited on 15th May, 2004 was dishonoured on 19th June, 2004 but not intimated by the bank till 30th June, 2004
4. Bank charges not recorded in the cash book Rs.1,000
5. Interest on overdraft not intimated Rs.1,200
[Preparation of Bank reconciliation statement-10]
6. Mayur, Veer and Prakash are partners sharing profit and losses in the ratio of 2:1:1. Their Balance Sheet was as follows:
Liabilities
Amount
Assets
Amount
Creditors
10,000
Cash in Hand
7,000
Bills payable
7,000
Machinery
13,000


Stock
26,000
Capitals:
Mayur    40,000
Veer       30,000
Prakash 20,000
90,000
Debtors
Investment
Building
26,000
15,000
20,000
Total
1,07,000
Total
1,07,000
Prakash has expired on 01.01.2009 and as a result the assets are revalued and liabilities reassessed as follows:
i) Create a Provision for doubtful debt on debtors at Rs.800.
ii) Building and investment are appreciated by 10%.
iii) Machinery is depreciated at 5%
iv) Creditors were overestimated by Rs.500.
v) Goodwill of the firm valued at Rs.27,000
The balance due to Prakash will be transferred to his executor’s loan account which carries an interest of 10% p.a. Prepare necessary ledger accounts and show the balance sheet of new firm after adjustments.
[Preparation of ledger accounts-5
Preparation of balance sheet-5]
BBA 204- Marketing Management
1. Explain the personal, socio-cultural, Psychological determinants of consumer behaviour.
[Definition of consumer behaviour
Personal determinants- Consumer demographics ,Consumer psychographics
Socio-Cultural determinants- Social factors , Cultural factors
Environmental factors
Psychological determinants—Perception, Learning, Memory
Motivation]
2. Describe the methods of environmental analysis-SWOT, PEST.
[Strength, Weakness, Opportunity, Threat
Political, Economic, Social, Technological Environment]
3. Discuss the characteristics of services (any three) and the important strategies which help in marketing of services.
[Characteristics of Services (any three)
Strategies for marketing of services]
4. Define Product mix. Explain the factors determine the decisions of the Product mix.
[Definition of Product mix
Factors determine the decisions of the product mix]
5. The brand is the symbol of the product’s personality. It is developed though diligent market research and is based on the customer’s needs and wants. Explain the various steps which are undertaken in the formation of a brand with examples.
[Definition of brand
Steps involved in brand development
Examples]
6. Define Green Marketing. What are the reasons for which companies adopt green marketing?
[Definition of Green marketing
Reasons for which companies adopt green marketing]

BBA205 – MANAGEMENT INFORMATION SYSTEM
1. Define MIS. Describe the characteristics and functions of MIS.
[Meaning of MIS
Characteristics of MIS
Describing the functions of MIS]
2. What do you mean by ERP? Describe the situations before and after the existence of ERP. Explain the challenges involved in ERP
[Definition of ERP
Explaining the situations before and after ERP
Explaining the challenges in ERP]
3. Explain the applications and systems used in E-communication.
[Application and systems used in E-communication]
4. There is an information explosion in today’s society. There are lot of advantages of DBMS like proper maintenance of the data and maintaining security. Explain the process of data transition using diagram and an example of your own.
[Drawing the diagram
Explaining the process of data transition with an example
Explaining the process]
5. There are two investment plans in the market whose details are given below based on which you need to decide which investment plan you need to select. Suggest which investment plan you prefer and why?
Particulars
Plan A
Plan B
Investment in Rs. Million
3
2.7
Savings/ gain per year in Rs. Million
1.0
0.75
No. of years savings or gain would occur
5
5
Discount Rate
12%
12%
[reasoning about the 2 plans
Writing 2 Formulae
Answering which plan is better
Calculations and correct answers]
6. Write short notes on the following :
a) Transaction Processing System (TPS)
b) Knowledge Based System (KBS)
[Concept of Transaction Processing System
Concept of Knowledge Based System] 
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