Friday, 6 May 2016

ML0018 PROJECT MANAGEMENT IN RETAIL

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ASSIGNMENT

DRIVE  
WINTER 2015
PROGRAM
MBADS – (SEM 3/SEM 5) / MBAFLEX / MBAN2 – (SEM 3)
SUBJECT CODE & NAME
ML0018  PROJECT MANAGEMENT IN RETAIL
SEMESTER
4
BK ID
B1844
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Explain Sensitivity Analysis and the ways in which it is carried out
Answer : The parameter values and assumptions of any model are subject to change and error. Sensitivity analysis (SA), broadly defined, is the investigation of these potential changes and errors and their impacts on conclusions to be drawn from the model. There is a very large literature on procedures and techniques for SA. This paper is a selective review and overview of theoretical and methodological issues in SA. There are many possible uses of SA, described here within the categories of decision support, communication, increased understanding or quantification of the system, and model development. The paper

2 Explain Detailed Project Report and Critical areas of concern for a successful retail store.

Answer : Detailed Project Report for a successful retail store

The dream of starting a retail business can easily become a reality. It may take a lot of initial work as you start your own business, but with the right planning anyone can achieve their goals. The following steps to starting a retail business should be used as a guide before you open a store.
1. Choose a Business Legal Structure
Choosing the proper legal organizational structure for your business is one of the most important decisions you will make. While it is possible to change your structure at a later date, it can be a difficult and expensive process. Therefore it's better to make the right decision before you start your own business.


3 Describe the steps involved in Network Planning Techniques

Answer : Network planning methodology: stages
This section describes the stages of analyzing a network.

The typical stages in a network analysis study are as follows:

Stage 1: Problem formulation
The first stage in a network planning study is to formulate the problem that you want to solve. This step provides direction for the rest of the study and speeds up every aspect of the project.

A problem formulation needs to clearly state the objectives and clearly outline any constraints. This usually requires the following information:



4 Every team member has a different attitude towards work which leads to chances of conflict”. Explain the treatments used to overcome the conflict in projects in retail.

Answer : Organizational conflict can be caused by the actual or perceived opposition of coworkers’ needs, values, and interests.
Common Causes of Conflict
Conflict is a pervasive feature common to all levels of social organization, including subsets of organizations such as teams and groups. Organizational conflict can be described as a state of discord between individuals or groups of individuals working together, and can be caused by a variety of factors stemming from the actual or

5 “New ideas are fuel to any organization process”. Explain the Judgmental process in the light of the above statement.
Answer : Organizational planning is the continuous process of systematically making plans with the greatest possible knowledge of the future; organizing the activities needed to carry out the plans; and monitoring the results of the plans through feedback.

Viewpoint A
The planning/budgeting entity should develop broad guidelines on how to build a budgeting system so you are alerted that organization changes take


6 Write short notes on:
a) Gantt Chart

Answer : A Gantt chart, commonly used in project management, is one of the most popular and useful ways of showing activities (tasks or events) displayed against time. On the left of the chart is a list of the activities and along the top is a suitable time scale. Each activity is represented by a bar; the position and length of the bar reflects the start date, duration and end date of the activity. This allows you to see at a glance:





b) Fishbone Diagrams

Answer : Also Called: Cause–and–Effect Diagram, Ishikawa Diagram

Variations: cause enumeration diagram, process fishbone, time–delay fishbone, CEDAC (cause–and–effect diagram with the addition of cards), desired–result fishbone, reverse fishbone diagram

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ML0017 MALL MANAGEMENT

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ASSIGNMENT

DRIVE
WINTER 2015
PROGRAM
MBA
SUBJECT CODE & NAME
ML0017 MALL MANAGEMENT
SEMESTER
4
BK ID
B 1843
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.



1 Explain the different types and components of shopping malls.
Answer : Types :

Neighbourhood centre
A neighbourhood centre in the form of a strip mall, in Cornelius, Oregon
Neighbourhood centres are small-scale malls serving the local neighbourhood. They typically have a supermarket or a drugstore as an anchor, and are commonly arranged in a strip mall format.
Community centre
Community centres (or community malls) are larger than neighbourhood centres, and offer a wider range of goods. They usually feature two anchor stores which are larger than that of a neighbourhood centres, e.g. a discount department store.
Regional centre



2 Explain different models for malls.

Answer : There are many models for malls. The provision of more entertainment options in malls, Indian retailers now have vastly enhanced their ability to increase sales. Till a couple of years back, street markets and bazaars were the top performers in the retail space, and they cornered a huge chunk of the overall sales in the sector. However, traditional markets now have to imitate malls by creating a better overall shopping experience for attracting potential customers.
Malls are now gradually replacing street



3 Describe the Mall Design Process in detail.
Answer : Approached by a certain mall developer, they proposed a project that would have the design team creatively re-envision the future use of the shopping mall and vacant mall spaces. Throughout the course of the project, the design team became aware of the client's self-perceptions, analogies, and words used to convey their ideas and business plans. While collaborating with the client, the project proposal

4 Explain Global brands, its benefits and variables.
Answer :  Global branding and advertising can help you market your product or service in many different countries around the world. Although global branding and advertising have historically required large budgets, emerging communication techniques such as social media can make global campaigns affordable for companies of all sizes.

The Advantages of Global Branding
Consistent
Creating a global branding and advertising program enables you to communicate consistent messages to customers in all your export markets. Consumers now receive marketing messages from a huge number of different sources, so


5 Explain Preventive and Predictive Maintenance Techniques in detail.

Answer : For some time, a considerable amount of confusion has existed over the appropriate way to inspect for the presence of a given failure mode. Should I perform some type of sensory inspection? Should I perform some type of quantitative inspection? Should I apply one or more condition-monitoring technologies? Should I apply some combination of these techniques to maximize the conditional probability of finding the defect? Essentially, how do I identify the presence of a defect in such a way as to maximize the amount of time my planning department has to effectively and efficiently develop the job procedures, order the parts, and schedule and complete the work before the conditional probability of



6 “Risks need to be managed and reduced by the shopping mall officials”. In context of this statement, explain various issues which are taken care by officials.
Answer : Shopping centres come in various sizes, from small buildings with a few stores to huge malls which have numerous shops, food courts and even movie theatres. When the size of the shopping mall increases, the security concerns also increase. Malls hold high commercial value because of the frequent flow of visitors. Hence, it becomes highly essential to focus on mall security for a secured and peaceful environment.

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ML0016-Advertising Management and Sales Promotion

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ASSIGNMENT

DRIVE
WINTER 2015
PROGRAM
MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN – (SEM 2)
SUBJECT CODE & NAME
ML0016-Advertising Management and Sales Promotion
SEMESTER
4
BK ID
B1809
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1 Do you agree that humour content in advertisement leads to better results? Support your view with examples.

Explanation of statement

Examples
Answer : Prior investigations of the impact of humor on advertising message comprehension have generally found humorous commercials to be no more effective than comparable serious messages. This study re-examines humor's influence by focusing on type of humor measurement (manipulated vs. perceived) and humor location in the advertisement. Findings indicate that humor (in the form of a one-line joke) does promote message comprehension, and offer support for information processing and operant conditioning


Q2 Experts have found that consumers often respond to messages in a hierarchical order of behaviour. Throw light on communication response hierarchy in this context.

Answer : A consumer is the ultimate user of a product or service. The overall consumer market consists of all buyers of goods and services for personal or family use, more than 270 million people (including children) spending trillions of dollars in the United States as of the late 1990s.

Consumer behavior essentially refers to how and why people make the purchase decisions they do. Marketers strive to understand this behavior so they can better formulate appropriate marketing stimuli that will result in increased sales and


Q3 Explain the role of a media planner and media buyer.

Answer : Media planners identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure.

Media planners discuss advertising strategy with their clients, analyse and research the target audience's character, advise the creative team and clients about the most effective media combination and present media proposals.




Q4 Explain the strengths and limitations of direct marketing. List few products which are suitable for direct marketing.

Explanation of strengths

Explanation of Weaknesses

Listing of products suitable
Answer : Explanation of strengths
This, apparently, confuses some people, since I also work in and write about branding, which they don't think belongs with marketing, but rather with advertising. In case anyone has missed my broken-record comment, branding belongs just as much--if not more--to marketing as it does to advertising. Branding is about relationships, and relationships get created, nurtured, and leveraged by marketers.

But this week I want to get more specific about the role of marketing in the branding effort. I want to get you all thinking about what an excellent partner direct marketing is in the branding effort.

Why? Because I think that it is high tim



Q5 “Kids are the new age customers”. Do you agree with this statement? Explain Brat Power in this connection.

Answer : Some kids can get whatever they want by screaming at their parents until they give in. "I want a pony" is one common demand of these types.



Q6 Write short notes on:

a) Stereotyping in advertisement
Answer : Marketers are constantly seeking ways to make their products more easily identifiable to specific groups of end users. In some cases, they may intentionally or unintentionally use stereotyping to show a product as appealing to their desired target market or in an attempt to interject humor into the ad. Advertising stereotypes are often race- or gender-based in nature.

Child Gender Roles


b) Regulation governing Broadcast Media Advertising

Answer : By contrast to the press, radio and television broadcasting were subject from the beginning to high levels of restriction, sometimes involving public control approaching a condition of censorship. The general concept of social responsibility and public interest lies at the core of the broadcasting model, although there are several variants as well as weaker (as in the USA) or stronger forms (as in Europe). The main difference is between systems that are within public ownership and control and those that operate commercially, but subject to licensing conditions and public scrutiny.

The main reasons for the high regulation of broadcasting

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ML0015- SERVICES MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT

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ASSIGNMENT

DRIVE
WINTER 2015
PROGRAM
MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN – (SEM 2)
SUBJECT CODE & NAME
ML0015- SERVICES MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT
SEMESTER
4
BK ID
B1808
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.



Q1 “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.

Answer : Positioning of services :
 The development of a sustainable positioning strategy for a product, service, division or company.  Each engagement utilizes the Four Forces of Positioning methodology. These projects include fresh articulation of market vision, competition analysis, market segmentation, positioning statement development, and identification of business model implications of positioning strategy.

Explanation :


Q2 Elaborate GAP analysis in detail.

Answer : In information technology, gap analysis is an assessment tool to help identify differences between information systems or applications. A gap is sometimes called "the space between where we are and where we want to be."

A gap analysis helps bridge that space by highlighting




Q3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.

Answer : Computer-integrated manufacturing
A system in which individual engineering, production, and marketing and support functions of a manufacturing enterprise are organized into a computer-integrated system. Functional areas such as design, analysis, planning, purchasing, cost accounting, inventory control, and distribution are linked through the computer with factory floor functions such as materials handling and management, providing direct control and monitoring of all



Q4 What are the various types of conflicts in marketing services?

Answer : In the workplace, conflict is inevitable, usually occurring when one party perceives that their interests are being opposed or negatively affected by another party. Conflict can produce either a positive or negative outcome. By being able to identify potential conflict before it arises and knowing how to effectively manage it, you will be able to help your staff increase the chances of turning conflict into a positive outcome. There are two types of conflict, functional and dysfunctional.


Q5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.
Answer : Some of the important steps for implementing one-to-one marketing are as follows:

One-to-one marketing involves gearing the organization to deal with valuable customers on an individual basis. This is not unattainable, but the effort should be worth the benefits that accrue.

One-to-one or relationship marketing means


Q6 Write short notes on:

a) E-CRM
Answer : Electronic customer relationship management (e-CRM) involves the integration of Web channels into the overall enterprise CRM strategy with the goal of driving consistency within all channels relative to sales, customer service and support (CSS) and marketing initiatives. It can support a seamless customer experience and maximize customer satisfaction, customer loyalty and revenue.

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BC5901 - ARTIFICIAL INTELLIGENCE

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WINTER 2015, ASSIGNMENT

PROGRAM
BCA(REVISED 2007)
SEMESTER
6TH SEM
SUBJECT CODE & NAME
BC5901 - ARTIFICIAL INTELLIGENCE
CREDITS
4
BK ID
B1012
MAX. MARKS
60


ANSWER ALL THE QUESTIONS



Question.1. Explain in brief Five principles of Artificial Intelligence (AI).

Answer:In artificial intelligence research, the situated approach builds agents that are designed to behave effectively successfully in their environment. This requires designing AI "from the bottom-up" by focussing on the basic perceptual and motor skills required to survive. The situated approach gives a much lower priority to abstract reasoning or problem-solving skills.

The approach was originally proposed as an alternative to traditional approaches (that is, approaches popular before 1985 or so). After several decfact, classical AI technologies face intractable issues, such as combination explosion,




Question.2. Define Hill Climbing. State drawbacks of this technique andsolution to overcome the drawbacks.

Answer:In computer science, hill climbing is a mathematical optimization technique which belongs to the family of local search. It is an iterative algorithm that starts with an arbitrary solution to a problem, then attempts to find a better solution by incrementally changing a single element of the solution. If the change produces a better solution, an incremental change is made to the new solution, repeating until no further improvements can be found.



Question.3. Define Expert System. State its advantages and disadvantages.Explain all the features of Expert System in brief.

Answer:Expert system is an artificial intelligence program that has expert-level knowledge about a particular domain and knows how to use its knowledge to respond properly. Domain refers to the area within which the task is being performed. Ideally the expert systems should substitute a human expert. Edward Feigenbaum of Stanford University has defined expert system as “an intelligent computer program that uses knowledge and


Question.4. State advantages and disadvantages of Frames.

Answer:Advantages and Disadvantages of Using Frames

Whether frames should be used in Web pages is a highly debated question. There are both real advantages and real disadvantages to using frames. Before you can decide if using frames is the right choice, you need to understand the advantages and disadvantages.



Question.5. Determine the guidelines for a problem to suit expert systemsolution.

Answer:An expert system is a computer program that simulates the judgement and behavior of a human or an organization that has expert knowledge and experience in a particular field. Typically, such a system contains a knowledge base containing accumulated experience and a set of rules for applying the knowledge base to each particular situation that is described to the program. Sophisticated expert systems can be enhanced with


Question.6. What are the factors affecting Learning Performance?

Answer:1. Intellectual factor:The term refers to the individual mental level. Success in school is generally closely related to level of the intellect. Pupils with low intelligence often encounter serious difficulty in mastering schoolwork. Sometimes pupils do not learn because of special intellectual disabilities.


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BC0058 – DATA WAREHOUSING

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WINTER 2015, ASSIGNMENT

PROGRAM
BCA(REVISED 2007)
SEMESTER
6TH SEM
SUBJECT CODE & NAME
BC0058 – DATA WAREHOUSING
CREDITS
4
BK ID
B1011
MAX. MARKS
60


ANSWER ALL THE QUESTIONS


Question.1. Write the advantages and applications of DataWarehouse.

Answer:Data warehouses are the traditional solution for data integration, and for good reason, but this is becoming increasingly difficult to scale and copy data from multiple data sources in multiple organizations in multiple locations




Question.2. Write short notes on:
(i) Metadata Component

Answer:Metadata for language resources and tools exists in a multitude of formats. Often these descriptions contain specialized information for a specific research community (e.g. TEI headers for text, IMDI for multimedia collections).

To overcome this dispersion CLARIN has initiated the


(ii) data Marts

Answer:A data mart is the access layer of the data warehouse environment that is used to get data out to the users. The data mart is a subset of the data warehouse that is usually oriented to a specific business line or team. Data marts are small slices of the data warehouse. Whereas data warehouses have an enterprise-wide depth, the information in data marts pertains to a single department. In some deployments, each department or business unit is considered the owner of its data mart including all the hardware,



Question.3. Write the Characteristics of Dimensional Table.

Answer:In data warehousing, a dimension table is one of the set of companion tables to a fact table.

The fact table contains business facts (or measures), and foreign keys which refer to candidate keys (normally primary keys) in the dimension tables.

Contrary to fact tables, dimension tables contain descriptive attributes (or fields) that are typically textual fields (or discrete numbers that behave like text). These attributes are designed to serve two critical purposes: query constraining and/or filtering, and query result set labeling.


Question.4. Discuss the Extraction Methods in Data Warehouses.

Answer:Extraction is the operation of extracting data from a source system for further use in a data warehouse environment. This is the first step of the ETL process. After the extraction, this data can be transformed and loaded into the data warehouse.

The source systems for a data warehouse are typically transaction processing applications. For example, one of the source systems for a sales analysis data warehouse might be an order entry system that records all of the current order


Question.5. Write short notes on :

(i) RAID 0

Answer:    RAID 0 consists of striping, without mirroring or parity. The capacity of a RAID 0 volume is the sum of the capacities of the disks in the set, the same as with a spanned volume. There is no added redundancy for handling disk failures, just as with a spanned volume. Thus, failure of one disk causes the loss of the entire RAID 0 volume, with reduced possibilities of data recovery when compared to a broken spanned volume. Striping



(ii) RAID 1

Answer:RAID 1 consists of data mirroring, without parity or striping. Data is written identically to two (or more) drives, thereby producing a "mirrored set" of drives. Thus, any read request can be serviced by any drive in the set. If a request is broadcast to every drive in the set, it can be serviced by the drive that accesses the data first (depending on its seek time and rotational latency), improving performance. Sustained read


Question.6. What is Metadata Management? Explain IntegratedMetadata Management with a block diagram.

Answer:Meta-data management (also known as metadata management, without the hyphen) involves managing data about other data, whereby this "other data" is generally referred to as content data. The term is used most often in relation to Digital media, but older forms of metadata are catalogs, dictionaries, and taxonomies. For example, the Dewey Decimal Classification is a metadata management system for books developed in 1876 for libraries.


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