ISBM - Corporate Law

 

 

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Course : Masters in Business Administration (MBA 4 Sem)

Subject : Corporate Law

 

 


Answer the following question.

 

Q1. State procedure for enquiry on complaints under S 19 (10marks)

Answer: 1.     On receipt of a complaint or a reference from the Central Government or a State Government or a statutory authority or on its own knowledge or there exists a prima facie case, it shall direct the Director General to cause an investigation to be made into the matter. Information, under section 19, if the Commission s of the opinion that

 

2.     The Director General shall, on receipt of direction under sub-section (1), submit a report on his findings within such period as may be specified by the Commission.

 

 

 

Q2. What are the Rights and liabilities of Incoming partners (10marks)

Answer: The Partnership Deed contains the mutual rights, duties and obligations of the partners, in certain cases, the Partnership Act also makes a mandatory provision as regards to the rights and obligations of partners. When there is no Deed or the Deed is silent on any point, :ne rights and obligations as provided in the Partnership Act shall apply.

 

Rights of a Partner:The rights of a partner are as follows:

 

i. Right of the partner to take part in the day-to-day management of the firm.

ii. Right to be consulted and heard while taking any decision regarding the business.

iii. Right of access to books of accounts and call for the copy of the same.

iv. Right to share the profits equally or as

 

 

 

Q3. How to resolve disputes (10marks)

Answer: Often the most costly part of resolving a dispute is the time spent dealing with it instead of running your business. Your dispute may be with a customer, supplier, business partner or employee. In each case how you manage the dispute may vary, however there are some key steps you can follow to handle the issue and retain good business relationships.

 

Tips to help you manage a dispute:

 

Compile your facts and evidence

Document the key details of the dispute. This

 

Q4. How to convert public company into a private company (10marks)

Answer: There are largely two types of Companies, One is a Private Limited Company and the other is Public Limited Company. Public Company is defined in S. 2 (68) of the Companies Act, 2013 and Private Company is defined Under S. 2 (69) of the Companies Act, 2013.  For our understanding, we can derive that Private Companies are those Companies whose articles of association restricts the transferability of shares and prevent the public at large for subscribing to them. This is the basic and important difference between a Private Company and

 

 

Q5. How issue of securities to person resident outside India take place (10marks)

Answer: In exercise of the powers conferred by clause (b) of sub-section (3) of Section 6 and Section 47 of the Foreign Exchange Management Act, 1999 (42 of 1999), the Reserve Bank of India hereby makes the following amendments in the Foreign Exchange Management (Transfer or Issue of Security by a Person Resident Outside India) Regulations, 2000 (Notification No. FEMA 20/2000-RB dated 3rd May, 2000), namely:-

 

1.       Short Title and Commencement:-

 

Q6. Discuss FDI (10marks)

Answer: A foreign direct investment(FDI) is an investment in the form of a controlling ownership in a business in one country by an entity based in another country. It is thus distinguished from foreign portfolio investment by a notion of direct control.  The origin of the investment does not impact the definition as an FDI: the investment may be made either "inorganically" by buying a company in the target country or "organically" by expanding operations of an existing business in that country.

 

Broadly, foreign direct investment includes "mergers and acquisitions, building new facilities, reinvesting profits earned from overseas operations and intra company loans". In a narrow sense, foreign direct investment refers just to building new facility, a lasting management interest (10 percent or more of voting stock) in an ente

 

Q7. Explain acquisition and agreement (10marks)

Answer: An acquisition is defined as a corporate transaction where one company purchases a portion or all of another company’s shares or assets. Acquisitions are typically made in order to take control of, and build on, the target company’s strengths and capture synergies. There are several types of business combinations: acquisitions (both companies survive), mergers (one company survives), and amalgamations (neither company survives).

 

Benefits of Acquisitions

Acquisitions offer the following advantages for the acquiring party:

 

 

Q8. Explain dissolution. (10marks)

Answer: Dissolution is the end of the legal existence of the corporation, basically “corporate death.” It is not the same as liquidation, which is the process of paying the creditors and distributing the assets. Until dissolved, a corporation endures, despite the vicissitudes of the economy or the corporation’s internal affairs.

 

Voluntary Dissolution

Any corporation may be dissolved with the unanimous written consent of the shareholders; this is a voluntary dissolution. This provision is obviously applicable primarily to closely held corporations. Dissolution can also be accomplished even if some shareholders dissent. The directors must first adopt a resolution by majority vote recommending the dissolution. The shareholders must then have an opportunity to vote on the resolution at a

 

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ISBM - Business Ethics

 

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Course : Masters in Business Administration (MBA 4 Sem)

Subject : Business Ethics

 

 


Answer the following question.

 

Q1. Give pts of Narasimhan Committee Report (1991)? (10marks)

Answer: The Narsimham Committee was set up in order to study the problems of the Indian financial system and to suggest some recommendations for improvement in the efficiency and productivity of the financial institution.

 

The committee has given the following major recommendations:-

 

Reduction in the SLR and CRR : The committee recommended the reduction of the higher proportion of the Statutory Liquidity Ratio 'SLR' and the Cash Reserve Ratio 'CRR'. Both of these ratios were very high at that time. The SLR then was 38.5% and CRR was 15%. This high amount of SLR and CRR meant locking the bank resources for government uses. It was hindrance in the productivity of the bank thus the committee recommended their gradual reduction. SLR was recommended to reduce from 38.5% to 25% and CRR from 15% to 3 to 5%.

 

 

Q2. What are attributes of profession. (10marks)

Answer: Given the purpose of this treatise, a mere attempt to define or simply to conduct an examination of design professionalism would, I believe, be inadequate. In order to responsibly define design professionalism we must first fundamentally understand what a profession is and what conditions are required for it to exist.

 

Let's examine the vital, identifying characteristics of a profession and see how, as a collection, they combine to create something distinct from the average vocation.

1.       Great responsibility

Professionals deal in matters of vital importance

 

Q3. Write a short note on environment. (10marks)

Answer: All living things that live on this earth comes under the environment. Whether they live on land or water they are part of the environment. The environment also includes air, water, sunlight, plants, animals, etc.

 

Moreover, the earth is considered the only planet in the universe that supports life. The environment can be understood as a blanket that keeps life on the planet sage and sound.

 

Importance of Environment

We truly cannot understand the real worth of the environment. But we can estimate some of its importance that can help us understand its importance. It plays a vital role in keeping living things healthy in the environment.

 

Likewise, it maintains the ecological balance

 

Q4. Discuss consumerism (10marks)

Answer: While consumption is an activity people engage in, sociologists understand consumerism to be a powerful ideology characteristic of Western society that frames our worldview, values, relationships, identities, and behavior. Consumer culture drives us to seek happiness and fulfillment through mindless consumption and serves as a necessary component of capitalist society, which demands mass production and unending sales growth.

Definitions of consumerism vary. Some sociologists consider it a social condition where consumption is “especially important if not actually central”

 

Q5. What is cultural ethos? (10marks)

Answer: Ethos is a term with Greek origins, and it refers to the morals, values and beliefs of a person, or even an entire culture. Ethos is also one of the three rhetorical appeals identified by Aristotle. The other two appeals are logos (logic) and pathos (emotion). In persuasive writing, ethos is all about your credibility as an author. Ethos comes in two forms: there is extrinsic ethos, the authority, education and experience of a speaker or author, and intrinsic ethos, the way the speaker goes about the act of persuading, meaning that he or she is skilled or unskilled with language and terminology.

Ethos was one of Aristotle’s three modes of

 

Q6. Discuss unethical practices vis-à-vis cheating. (10marks)

Answer: Deception, collusions, swindling… sounds like the plot of a best-selling novel. However, these terms are quite common in the commercial circles where immoral practices can be seen by the dozen.

 

Whether it is a big conglomerate or a small business, the stakes of outperforming the competition are always high. This cut-throat struggle for survival and emerging as a winner attracts a lot of unscrupulous tendencies that have unfortunately become a part of the system. The urge to rule the market has made businesses selfish and all-

 

Q7. What are some ethical problems in business. (10marks)

Answer: From factory working conditions at the turn of the 20th century, to today’s emphasis on diversity training, the history of workplace ethics is the ongoing story of the relationship between employees and employers.

 

Ethical Issues in Business

According to the Global Business Ethics Survey of 2018, employees (40%) believe that their company has a weak leaning ethical culture, and that little progress has been made to mitigate wrongdoing. Here are some of the ethical issues in business and real-world cases of how these ethical issues have affected companies.

 

 

Q8. Write a note on national consumer duputes redressal commission (10marks)

Answer: The National Consumer Disputes Redressal Commission (NCDRC), India is a quasi-judicial commission in India which was set up in 1988 under the Consumer Protection Act of 1986. Its head office is in New Delhi. The commission is headed by a sitting or retired judge of the Supreme Court of India.The commission is presently headed by Justice R K Agrawal, former judge of the Supreme Court of India.

Section 21 of Consumer Protection Act, 1986 posits that the National Consumer shall have jurisdiction:- to entertain a complaint valued more than one crore and also have Appellate and Revisional jurisdiction from the orders of State

 

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ISBM - Operations Management

 

 

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Name :                                                                                                    

Marks : 80

Course : Graduate Programme in Management Studies (GMS)

Subject : Operations Management

 

Answer the following question.

 

Q1. What is the logic of Taguchi methods?

 

Answer: Design Of Experiments (DOE) is a powerful statistical technique introduced by R. A. Fisher in England in the 1920's to study the effect of multiple variables simultaneously. In his early applications, Fisher wanted to find out how much rain, water, fertilizer, sunshine, etc. are needed to produce the best crop. Since that time, much development of the technique has taken place in the academic environment, but did help generate many applications in the production floor.

As a researcher in Electronic Control

 

Q2. Define the terms “Qualitative Methods”, “Trend Analysis Method (Time Series Method), and “Causal Forecast”. Describe the uses of them.

 

Answer: Qualitative Methods:Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample

 

 

Q3. Magusa Metal Works produces cast bronze valves on an assembly line. On a recent day, 160 valves were produced during an 8-hour shift. Calculate the productivity of the line

 

Answer:

 

 

 

 

Q4. What is Test marketing?

Answer: To every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products aren’t developed and put through their paces in a systematic enough way to let marketing men know when a test market is really in order. Compounding this difficulty is that the goals of test marketing are sometimes unclear and that the information, once gathered, is often

 

Q5. How does productivity measurement differ between manufacturing and service operations?

 

Answer: Service and manufacturing operations have differences, but also similarities. For example, both create mission statements and a vision for how the organization will be run and perceived by customers. Each provider or manufacturer wants to lead the market in its specific industry. However, manufacturing and service operations answer different questions and formulate different strategies when it comes to planning

 

Q6. What are the major components of a production system? Give two examples.

Answer: Production can be explained as an act of either manufacturing or mining or growing of goods (commodities) generally in bulk for trade.

 

Production is a method employed for making or providing essential goods and services for consumers. It is a process that puts intangible inputs like ideas, creativity, research, knowledge, wisdom, etc. in use or action. It is a way

 

 

Q7. The Cool-Tech Co. produces various types of fans. In May, the company produced 1728 window fans at a standard price of 40 MU. The Co. has 12 direct labour employees whose compensation (including wages and fringe benefits) amounts to 21 MU/hour. During May, window fans were produced on 9 working days 9of 8 hours each), and other products were produced on other days.

 

a. Determine the productivity of the window fans.

Answer: Solutions

 

Q8. What do you mean by the term Physical Distribution? Explain briefly the nature & importation in the sphere of physical distribution.

 

Answer: Physical distribution is the group of activities associated with the supply of finished product from the production line to the consumers. The physical distribution considers many sales distribution channels, such as wholesale and retail, and includes critical decision areas like customer service, inventory, materials, packaging,

 

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ISBM - Marketing Management

 

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Name :

Marks : 80

Course : Graduate Programme in Management Studies (GMS)

Subject : Marketing Management

 

Answer the following question.

 

Q1. What are Current trends in packaging? (10 marks)

 

Answer:  2020 PACKAGING INDUSTRY TRENDS

 

On a global scale, the packaging industry is an enormous economic generator. Statistics from the well-recognized Smithers Pira organization indicate demand for the world packaging industry will reach $1.05 trillion by 2024. Consumer trends and industry trends for packaging drive this gigantic growth rate. To understand this phenomenon and appreciate where it’s heading, it’s necessary to examine the top packaging industry trends for 2020.

 

 

 

Q2. Explain Wholesaler.(10 marks)

Answer: The term ‘wholesaler’ applies only to a merchant middleman engaged in selling the goods in bulk quantities. Wholesaling includes all marketing transactions in which purchases are intended for resale or are used in marketing other products. Thus, we can say that a wholesaler is a person who buys goods from the producer in bulk quantities and forwards them in small quantities to retailers. So, a true wholesaler, as S.E. Thomas observes, “is himself neither a manufacturer nor a retailer, but acts as a link between the two”.

 

 

Q3.R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you like to take while launching this product? How will you conduct the test marketing for this product. Make necessary Assumptions and justify your answer. (10marks)

Answer :

 

Q4. Present a scheme of your choice of the distribution channels for a low-price, ‘low – tech’ domestic consumption product. Margins could be small but sales quantum will be huge .justify each channel option. (10 marks)

 

Answer : The main function of a distribution channel is to provide a link between production and consumption. A distribution channel can be very simple, with just two layers (producer and consumer). A distribution channel can also be very complicated, with several levels.

 

Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a "channel level". The figure below

 

 

Q5. What is Branding? (10 marks)

 

Answer : Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that

.

 

Q6. Explain Personal selling. (10 marks)

 

Answer: Personal selling is a different form of promotion, involving two way face-to-face communications between the salesmen and the prospect. The result of such interaction depends upon how deep each has gone into one another and reached the height of the common understanding. Basically the essence of personal selling is the interpretation of products and services benefits and features to the buyer and persuading the buyer to buy these products and services.

 

Features of Personal Selling:

 

Q7. What are new trends in Packaging? (10 marks)

 

Answer: Consumers are creatures of sensation. Packaging design is all about engaging their sense of touch and sight to influence buying habits. They’re also becoming increasingly sophisticated and discerning buyers. As a result, the trend in packaging design is toward meeting their demands for better designed and environmentally responsible products. Fortunately our creativity, combined with today’s technology, allows us to blend new materials and processes that push the design envelope while influencing consumer behaviour.

 

Q8. Define pricing Describe various factors influencing the pricing decisions. (10 marks)

 

Answer: Having a pricing objective isn’t enough. A firm also has to look at a myriad of other factors before setting its prices. Those factors include the offering’s costs, the demand, the customers whose needs it is designed to meet, the external environment—such as the competition, the economy, and government regulations—and other aspects of the marketing mix, such as the nature of the offering, the current stage of its product life cycle, and its promotion and distribution. If a company plans to sell its products or services in international markets, research on the factors for each market must be analyzed before setting prices. Organizations must understand buyers, competitors, the economic conditions, and political regulations in other markets before they can compete successfully. Next we look at each of the factors and what they entail.

 

Customers: How will buyers respond? Three

 

 

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ISBM - Marketing Management

 

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SUBJECT :Marketing Management

Total Marks: 80

Name :

Marks : 80

Course : Specialisation

Subject : Marketing Management

 

N. B.: All Questions are Compulsory

Each Question Carries Equal Marks

 

 

 

Q.1 R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you like to take while launching this product? How will you conduct the test marketing for this product. Make necessary Assumptions and justify your answer. (10 marks)

Answer:Launching a new product or service isn’t what is used to be. In the "good old days," you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. Then on launch day, you could sit back and watch the articles roll in. In those days, reporters might even spend a few days fact-checking and talking to customers before filing their stories.

 

For good or bad, those days are gone. Today, the pace of news is limited only by the speed of light. The new media landscape incorporates far fewer major outlets; rather, it is made up of a smaller number of slimmed-down

 

Q2. “Ware – housing decision are growingly becoming more critical” . Discuss quoting examples (10 marks)

Answer: Warehousing is no longer an unsophisticated business. Operators need to embrace technology and understand it.As the omnichannel space matures, warehousing and technology are increasingly connected. Companies have an abundance of options in terms of materials handling systems, infrastructure, mobility hardware, and software to plug and play different functionalities.

 

Organizations today are facing a

 

Q3. What do you mean by the term Physical Distribution? Explain briefly the nature & importation in the sphere of physical distribution (10 marks)

 

Answer: Physical distribution is the group of activities associated with the supply of finished product from the production line to the consumers. The physical distribution considers many sales distribution channels, such as wholesale and retail, and includes critical decision areas like customer service, inventory, materials, packaging, order processing, and transportation and logistics. You often will hear these processes be referred to as distribution, which is used to describe the marketing and movement of products.

 

Accounting for nearly half of the entire marketing budget of products, the physical distribution process typically garnishes a lot of attention from business managers and owners. As a result, these activities are often the focus of

 

Q4. Explain Co-branding (10 marks)

 

Answer : What is Co-branding

Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. The overall synchronization between the brand pair and the new product has to be kept in mind. Example of co-branding - Citibank co-branded with MTV to launch a co-branded debit card. This card is beneficial to customers who can avail benefits at specific outlets called MTV Citibank club.

 

Types of Co-branding

 

Q5. Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” .Do you agree with this statement ?Present your view – point. (10 marks)

 

Answer: In a competitive economy, companies seek to persuade consumers to buy their products or to avail their services. It is impractical to think that companies should only stock their warehouses and wait for consumers to come knocking on their doors. If this is what businesses did, there would be an economic waste in terms of products being produced but not being bought.

 

The critics of advertising attack the form of

 

 

Q6. Present the major. issues affecting “costs’ in the context of Inventory , management. Explain your views citing examples(10 marks)

 

Answer : When managing your inventory processes, there are a variety of factors which you need to consider. Both external and internal factors can affect inventory management in different ways, and it is important to be aware of these variables. Let’s look at the main factors that can affect inventory processes.

1. Financial Factors

 

Q7. Define the term Marketing Mix. Explain the significance of appropriate marketing mix in the present competitive environment. Cite examples to support your answer. (10 marks)

 

Answer: Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

 

The distinction between “strategic” and “managerial” marketing is commonly used to distinguish "two phases having different goals and

 

Q8. Explain Warehousing and Inventory Decisions

 

Answer : Warehousing and inventory control systems help a business monitor and track the amount of raw materials, finished goods and work in process the company has on hand at all times. Businesses rely on the information in the inventory control system to make decisions on stock purchases, production schedules and warehousing needs. Accurate inventory systems help small businesses keep costs low and efficiently deliver products to meet customer demand.

 

Quality

Inventory control systems monitor quantities,

 

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SBS Case Studies - Marketing Management

 

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                                                      Subject : Marketing Management

 

 

 

 

 

Case Studies


 

 

Case


 

(20

 

Marks)


 

Everyone connected with the industry of bath room fittings can vividly recall the catastrophic failure of a beautiful mo of English WC launched by Bharat Sanitary ware a couple of months back. The Italian design was aesthetically supe occupying less space and using much less quality of water to flush it clean. It was launched with fully coordinated ran of bathtub, washbasin geysers, floor & wall tiles and a host of other accessories. A leading MR firm had conduct market researches in a metro and a mini metro town to ascertain consumer preferences & profile. A huge potential w predicted among up market buyers. Competition was virtually non-existent In spite of all the precautions the prod bombed. The manufacturer had to hastily withdraw it incurring heavy loss. The main reason of failure was analyzed the complicated process of installation in the existing bathrooms. It turned out to be little difficult for the illitera plumbers to carry our installations. And they conveniently recommended other brands. For a similar product you ha been assigned the task of formulating launch strategy.


 

Answer the following question.

 

Q1. How many types of pricing strategies do you know? Explain & what should be the pricing strategy for this product?

 

Q2. If you were the marketing manager, which marketing strategy will you implement? Justify your answer

 

Q3. Suggest which all groups of people you will interview to find out buyer preferences & needs of channel members. List key information that you would like to obtain from different groups of respondents.

 

Q4. Discuss and list as per importance the various options available to you for promoting this product.

 

 

 

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Case


 

 

 

 

 

 

 

 

 

 

 

(20

 

Marks)


 

Sunshine Lumieres was established in 1992 in Bangalore, India to manufacture lamps mainly for household use. T company was established by Dr. Srinath Kashyap who had extensive experience in the lamp industry with the ma multinational manufacturers in India and overseas. Sunshine was involved till now in manufacturing and supplying lam for consumer and household use under various brands for the leading lamp companies. Dr. Kashyap was involved looking after the manufacturing and marketing functions while his wife looked after the Finances and the HR functio The Company had a total of 50 employees and grossed revenue of Rs.9 crores in 2005. The market in India was lar and growing due to the increasing affluence and the massive rural electrification programmes of the Government. P liberalization in 1992; the market dynamics slowly started changing due to increased competition from leading bran looking to capture larger market shares. Dr Kashyap felt it was time to diversify this business and get into newer prod segments. The lamp industry can be classified into various segments like: Consumer household Lamps Industrial Commercial lamps Specialty lamps like high intensity lamps used in Medical & Office Equipment Automotive lam Miniature lamps Energy efficient lamps like CFL lamps, LED lamps etc. While the large MNCs were present in segments, most local manufacturers were involved in the consumer and household lighting. Typically, household lam sold at around US$0.25 per piece at the retail level while the Industrial and commercial lamps sold at prices upwards US$25 per piece retail. Sunshine lumeries hired Dr. Mohan Das, a bright Engineer from IIT and MBA from a leadi Business school. After working in some leading companies, Mohan felt it was time for him to exploit his innovative sk and create world class products. In a very short span of time after joining Sunshine, Dr. Das was able to produce so very interesting and technologically advanced products. Dr. Kashyap felt that over time , in low value products li lamps, the large MNC’s would be forced to give way to players from developing countries like China and India, w would over time establish the products under their own brands. Establishing the Sunshine brand over time was therefo vital for the future. Meanwhile, Mohan had designed a slew of new and innovative products – comparable with the b in their class in the world, in the energy efficient and Industrial lamp categories. Given suitable financial investmen these could take the company’s revenues to over Rs.100 crores by 2008 between the domestic and export markets. he looked out of his office window, enjoying the light drizzle and cool breeze of Bangalore, Dr. Kashyap’s realized that was at a point of inflexion. If the current opportunities were exploited fully, it could lead to great fortunes for himself a his family. He could even take the company public and unlock the value of his holdings. However, it would also me that Sunshine would have to evolve into a professionally managed company and have a larger number of employe

 

He wondered how he should go about structuring his Sales and Distribution organization so as to grow manifold bo

 

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domestically and overseas within the next three years before taking the company public. Dr. Kashyap was convinc that he needed to seek professional advice. He invited Dr. Vasant Rao, an old friend and leading Management expert Bangalore to visit his office for a discussion on a broad game plan.

 

Answer the following question.

 

Q1. How Dr. Kashyap should go about professionalizing & restructuring his organization?

 

Q2. Should the sales be organized on geographic or product basis?

 

Q3. Should be distribution be common for all products?

 

Q4. Should he have his own Sales and Distribution organizations in some countries?

 

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Case

(20

Marks)

 

 

Kaggi’s Food Co (KFC) is a large producer & seller of edible oils, flour, pulses, spices & some other food items. Ov past ten years KFC could establish itself well with popular brand names for its produce. Oil brand “Sunrise” from KFC very popular as low fat, healthy cooking medium. KFC has three mills, one each in Meerut, Dehradun & Lucknow. avail tax benefit only spices are procured from small manufacturers who carry out their operations under str supervision of KFC quality team. All other items are manufactured in company’s own mills. SO far entire produce of K is sold easily in northern region of seven states through loyal set of distributors & retailers. For past three years KFC h started feeling the pressure of competition, more in oil & flour brands. Apart from bundling free soap, detergent, pet etc., competitors have increased distributor & retailer margins on volume off take. The young and professio management team of KFC is confident of achieving targets and enjoying the scene. KFC mills are not very moder nevertheless, they are maintained well. Breakdowns and production stoppages are very rare. KFC has recently bough large salt manufacturing facility in a coastal town. This mill produces good quality common salt on contract basis for t different brands. The previous owner found this arrangement very neat with assured and quick turn over-even thou the profit margin is low. KFC did not wish to change the arrangement immediately, but thought building own brand salt will not be difficult. It will increase profit margin also. Added attraction is that branded salt can easily be sold throu existing channel. Market for branded salt is already over crowed. There are many national and local brands. The leadi brand TATA is there for over 30years. There are other big national brands with deep pockets for promotion such Nirma, T-series, Dandi, Catch etc. Each brand is trying to take a particular but different position. While common plan are crystal clear, white & free flow, the special positions are iodized, triple refined, from the house of TATA etc. Prices packing are almost same. Only Dandi & Catch are costlier. Catch sells in dispensable container of 400 gms also

 

Answer the following question.

 

Q1. What core product is Kaggi’s Food selling when it sells edible oils?

 

Q2. Carry out a SWOT analysis for Kaggi’s Food.

 

Q3. Suggest some differentiators to build up competitive advantages for KFC’s brand of salt

 

Q4. What will you suggest to ensure trial & feedback from customers of salt during launch?

 

 

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Case

(20

Marks)

 

 

Mr. Ramaswamy after completing post-graduation from IIM, Ahmedabad in 2006 worked for MNC for about one ye However, he soon realized that he is not meant for doing job for someone and he decided to go for restaurant busine His vision is to establish chain of restaurants in all major cities of the world. To make the dream come true , he start with a small restaurant in Mumbai and selected location having dense office area. The residential area is far from t office area. He initially started with luxury type of restaurant with lot of rich ambience and interior with high priced men After lapse of nine months, the restaurant failed to fetch the customers. He started analyzing where the things ha gone wrong. His restaurant is quality restaurant and still failing. After analysis, he could make out following observatio

 

a) Restaurant is located in office area and all the office staff leaves mostly around 8 pm. They bring  their  lunch  w

 

them. b) Residential area is far which is consisting of mostly middle class families. c) Spending capacity of customers low. d) Business visitors are also less because of the nature of corporate offices. After due thought, he changed t restaurant into a fast-food outlet. Soon, it started fetching the customers and he is having happy time now. However, feels that there is low profit margin and less growth opportunities, if he does not do anything. Now to enhance growth, is planning for awarding franchisees to other outlets in the city and beyond.

 

Answer the following question.

 

Q1. In your opinion, is the decision of changing luxury restaurant into fast food outlet is correct one? If yes, how and why the decision is correct?

 

Q2. Please help him to work out franchisee network and pricing strategies. What advertising and promotional methods do you suggest to attract and retain the customers?

 

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