MK0011 –Consumer Behaviour

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601

SEMESTER 3

SUBJECT CODE &

NAME

MK0011 –Consumer Behaviour

1 Briefly discuss the concept of positioning & how does it benefit a brand?

Positioning & how does it benefit a brand

Answer: Positioning is the perception of a brand or product in the mind of a target consumer and reflects the essence of that brand or product in terms of its functional and non-functional benefits as judged by the

2 Discuss the importance of injecting emotions into advertisements. Give suitable examples.

Emotions into advertisements

Examples

Answer: “As long as your advertisement is noticed it does not matter what you say”, believe some advertisers

3 Discuss the concept of brand equity & how does it benefit the company?

Brand equity & it’s benefit for the company

Answer: Brand equity refers to the value integral to a well-known brand. It is the incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand. Brand equity can be viewed from

4 Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives?

Model of Attitudes

Relevance of model to advertising objective

Answer: Three component model of Attitudes

Cognitive component

Consumers’ beliefs about an attitude-object are the attributes they ascribe to it. These beliefs result from an individual’s cognitions or knowledge and perceptions obtained by experience with the attitude

5 Discuss the nature of family decision making.

Nature of family decision making 10

Answer: Family decision-making

When two or more family members are directly or indirectly involved in the decision-making process, it is called family decision-making. Such family decisions differ from individual decisions in many ways.

6 Write short notes on:

a) Approaches to ascertain consumer’s needs

b) Store image

Answer: a) Approaches to ascertain consumer’s needs

Generally it is believed that decision-making is the cognitive process

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601