MBA Case Study - Human Resource and Ethics


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Case Study: Employee Absence
by Stephen Adams
Graphics and Commercial Art

Joan, an employee of Great American Market, was warned about her excessive absenteeism several times, both verbally and in writing. The written warning included notice that "further violations will result in disciplinary actions," including suspension or discharge.
A short time after the written warning was issued, Joan called work to say she was not going to be in because her babysitter had called in sick and she had to stay home and care for her young child. Joan's supervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warned that if she did not report to work, she could be suspended. When Joan did not report for her shift, Sylvia suspended her for fifteen days.
In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made a good faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker. Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.
Questions:
1.       Was the suspension fair?
2.       Did Joan act responsibly?
3.       Should she be fired?
4.       Should the babysitter be fired?
5.       Was Sylvia fair in her actions?
6.       Is there ever a solution for working mothers?
7.       Should working fathers take turns staying home?
8.       Should Great American Market provide daycare?




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Case Study: Substance Abuse
by Stephen Adams
Graphics and Commercial Art

Fred, a 17-year employee with Sam's Sauna, was fired for poor job performance and poor attendance, after accruing five disciplinary penalties within a 12-month period under the company's progressive disciplinary policy. A week later, Fred told his former supervisor that he had a substance abuse problem.
Although there was no employee assistance program in place and the company had not been aware of Fred's condition, their personnel director assisted Fred in obtaining treatment by allowing him to continue receiving insurance benefits and approved his unemployment insurance claim.
Fred subsequently requested reinstatement, maintaining that he had been rehabilitated since his discharge and was fully capable of being a productive employee. He pointed to a letter written by his treatment counselor, which said that his prognosis for leading a "clean, sober lifestyle" was a big incentive for him. Fred pleaded for another chance, arguing that his past problems resulted from drug addiction and that Sam's Saunas should have recognized and provided treatment for the problem.
Sam's Saunas countered that Fred should have notified his supervisor of his drug problem, and that everything possible had been done to help him receive treatment. Moreover, the company stressed that the employee had been fired for poor performance and absenteeism. Use of the progressive discipline policy had been necessary because the employee had committed a string of offenses over the course of a year, including careless workmanship, distracting others, wasting time, and disregarding safety rules.
Questions:
1.       Should Fred be reinstated?
2.       Was the company fair to Fred in helping him receive treatment?
3.       Did the personnel director behave ethically toward Fred?
4.       Did he act ethically for his company?
5.       Would it be fair to other employees to reinstate Fred?



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Case Study: Working Environment
by Stephen Adams
Graphics and Commercial Art

John, an employee of XYZ Publishing, called his supervisor over to the area where he was working and told him that he refused to do the job any more because the air conditioning in the room created a draft which was making him sick. Sam, the supervisor, did not feel any strong drafts, but wanted to be fair.
He summoned the buildings' safety director, who determined that the air duct was 25 feet away from the work station, and at a 45 degree angle from John. He further explained that the technology used by the air conditioning system diffused the air as it comes out of the duct and does not create a draft.
The supervisor decided that John's safety complaint was unjustified and ordered him to return to work. John again refused, stressing that since Sam was not a doctor, he was not capable of deciding whether or not there was a problem. XYZ Publishing subsequently discharged John for refusing a direct order from his supervisor to do a job that was covered under his regular duties.
John protested that requests to be removed from a job were often made, and that he was never informed that refusing to do the job would result in his discharge.
Questions:
1.       Was John fired for just cause? (i.e., because he was sick, or because he refused a direct order?)
2.       Did Sam act ethically toward John?
3.       What if John asked to be reassigned instead of refusing to work?
4.       What else could the company have done about the problem?



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Case Study: Affirmative Action
by Elaine E. Englehardt
Humanities/Philosophy

Peter is a vice president in a large corporation. As part of his duties, he supervises fifteen managers; fourteen of these managers are men. Only one of the managers is a black man, and one is a white female.
Peter is replacing one of the white, male managers. He has advertised the position both in house and outside, as required by his company's hiring policies. After reviewing all of the applications, he believes that Steve, an employee of the company for 12 years, is the most qualified applicant. However, in the pool of applicants there are three qualified women and two qualified black men. Morally what should Peter do?
Questions:
1.       Is it fair to hire Steve, even though this will still mean that the managers will have definite gender and race inequity?
2.       Is it fair to Steve to hire someone less qualified to agree with Affirmative Action?
3.       Would it be more fair to hire a woman, or to hire a black male?
4.       Should Peter give up and let the other managers vote on who should be hired?



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Case Study: Discrimination in the Workplace
by Elaine E. Englehardt
Humanities/Philosophy

Marian, a top graduate from Loyola in Humanities, was hired by a major corporation into a management position. Marian finished the corporation's management training program top in her group, and is performing above the norm in her position. She is really enjoying her work.
As a black woman she feels isolated, as there are no other black women managers and few women in her area. One night at a company party she heard a conversation between two of her male co-workers and their supervisor. They were complaining to him about Marian's lack of qualifications and her unpleasant personality. They cursed affirmative action regulations for making the hiring of Marian necessary.
Marian is very upset and wants to quit.
Questions:
1.       Should she?
2.       Are her co-workers correct in their evaluation?
3.       Should she confront the co-workers?
4.       Should she file a discrimination suit?
5.       Should she go to the supervisor?
6.       What else could she do?



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Case Study: Corporative Discriminatory Policies
by Elaine E. Englehardt
Humanities/Philosophy

You are employed by a large corporation in a position you really enjoy. You make excellent salary, with stock options and outstanding benefits. You feel that you can move up in the company, and be very successful in a short time.
You have recently learned that the corporation which employs you has a branch office in South Africa. This office you learn, actively exploits blacks and the environment, yet the branch makes large profits. You will probably never be transferred to the South African branch, nor will you have much contact with it.
Questions:
1.       Are you going to continue working for this corporation? Justify your answer.

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SBS MBA/MSc - Assignment – Dubai 2020-Batch 2 - MARKETING MANAGEMENT


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MARKETING MANAGEMENT
SBS MBA/MSc
Assignment – Dubai 2020-Batch 2


Marketing Management Assignment Structure –
Marketing Strategy (Brand)
For your brand of choice please prepare a marketing strategy on the below guidelines. This should clearly reflect the marketing mix – product, place, price, promotion and packaging as discussed in the class.  The learnings on Brand Equity in the class should be the emphasis of the assignment.
Please note the brand should have linkage in the UAE – must be an existing brand or a brand that intends to be introduced in the UAE.
1.      Executive Summary – summarizing points 2-8.
2.      Brand Overview – describe the current status of the brand with a brief historical background. Also define the brand’s current state on the Product Life Cycle.
3.      Competition Overview – Define competition
4.      Target Market – Define who is being targeted
5.      Segmentation – Demographic, Behavior, Psychographic
6.      SWOT – on brand or industry
7.      Market Research if any carried out – if no research carried out then suggest a need if any
7.1  Product – BCG matrix. Also include packaging plans if any.
7.2 Place – Choice of retail strategy
7.3 Price – penetrative or skimming or competitive
7.4 Promotion – pull or push strategy including choice of medium – digital or traditional
8.      Conclusions and Recommendations – suggestions for change in current practices if any to make it more effective should be discussed.
9.      Appendix – Any other information you may provide.

Calibri font, size 11, one-inch margin all four sides, single spacing, MS Word. 10-12 pages.




Executive Summary

This Mini Project is about a study on the product life cycle of Samsung Galaxy in India and the marketing strategy it has used for its smart devices in the Smartphone market. The project will look into products introduced within the last two years, its mission and goals and some of the key challenges it faces today.


Brand Overview

Samsung started as Samsung General Stores in 1938 in the Northern Province of Kyungsang in South Korea. Till the early 1970s, it was involved in businesses ranging from commodities, wool, and insurance to fertilizer manufacturing and broadcasting. Samsung was better known for producing cheap copies of Japanese electronic goods.
From the beginning, Samsung had to fight


Product Life Cycle (PLC) of Samsung Smart Phone


Stages
Time Duration


Introduction
2001-2006
Growth
2006-2011
Maturity
2011- till now










Competition Overview of SAMSUNG

For the past five decades, Sony was the undisputed brand leader in the consumer electronics industry worldwide before a period of rapid decline, which it is yet to exit. When Samsung began its branding journey, one of its initial goals was to emulate Sony. Being a competitive industry, Samsung had to capture customers’ attention by inventing innovative products, as Sony did with its Walkman and the PlayStation when it launched in 1994. With standardized products and relatively short product life cycles in the consumer electronics industry, Samsung Electronics wanted to put its innovation into building new features, creating new appliance categories and usage. Samsung under­stood early that successful and profitable


COMPITITION ANALYSIS

An increasingly crowded smartphone market also wreaked havoc on the company‘s profits, said analysts. The South Korean company faces stiff competition from Apple on the high-end of the smartphone market thanks to the iPhone 6 and 6 Plus, while simultaneously facing pressure on the lower-end from makers Xiaomi and Huawei in China.

Target Market of SAMSUNG

Samsung’s targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment. The usual target age group of customers range from the 20s to 50s or even older, as long as the person has the ability to purchase and use the products that Samsung has to offer in the market.

Teenagers to early adults (age



SEGMENTATION : SAMSUNG

Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser

 

SWOT Analysis of SAMSUNG:

 

Strengths

§  Samsung is the world’s most successful electronics manufacturer. It is the world’s largest manufacturer of television sets, liquid crystal display (LCD) panels, mobile phones and smartphones.
§  Samsung is the world’s number one marketer of mobile phones with 21.4% of the world’s largest market share in the second quarter of 2015. Apple is number two with 13.9%[2]
§  Samsung has impressive research and design capabilities. It was able to create and roll out Samsung Pay, a payment app with similar
§   

MARKETING MIX : SAMSUNG

In order to find out which strategy Samsung used to achieve its leading position in the smartphone market, I will take a look at its marketing mix. The marketing mix will point out the strategic choices of the company. Marketing mix is referred to blend of product, pricing, promotion distribution strategies made to produce a mutual satisfying exchange with the target market (Hutchison, 2009). The marketing mix is a synonym of 4ps, which is made of the four relevant components of all product strategy. These are Product, Promotion, Price and Place. They hold the opportunity for the company to differentiate. (Borden, 1964). The four ―P‖s of product, price, promotion and place constitute the offer that an organization off




Challenges faced by the smartphone SAMSUNG:

Smartphones have issues besides those affecting other mobile telephones.

Battery life

A high-capacity portable battery charger


Conclusions and Recommendations :

Conclusion: Strategies for Samsung to remain competitive
Samsung has four critical areas in its branding strategy that it needs to address to remain competitive in the future:
  • Strengthen its value brands in the categories they compete in
  • Maintain

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