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NMIMS Assignment Solution April 2023
Strategic Management
April 2023 Examination
Q1. Founded in
2011 and launched
in 2013 in
St Jose California
USA, Zoom Video communications had made steady progress
in the enterprise communications domain with a structured growth pattern, the
company also received regular funding from venture funds and was listed on the
New York Stock exchange in 2019. It was also the year in which Zoom hit profit
territory, in December of 2019 Zoom had a total user base of 10 million; then,
the pandemic struck, the user load of Zoom
zoomed from 10 million to 300 million by January of 2020, as the
pandemic wanes Zooms growth rate is slowing down as well, the drop in growth has seen its stock value
plummeting in
2022. In a situation like this if
you are the chief strategy officer of the company what plans would you make to
acquire new customers. What would be your USP and how would you focus on the
core business strategy to make the company more relevant for its consumers. (10
Marks)
Ans 1.
Introduction
Zoom
video communications, Inc, usually called Zoom, is an American technology
company. Its headquarters lie in San Jose, The Golden State. It aids us in
getting in touch with our family and friends living much from us through video
seminars. It is additionally made used professionally by several companies for
online conferences. It has a high user base and is extra well-known among
people than any other company. Its key uses are video calls, talks, voice
calls, digital occasions, and getting in touch with facilities. It additionally
allows a free platform for third-party designers to
2. You are the
marketing director of ISL the Indian Super league which is India’s premiere
soccer league ISL has added 16% growth of viewership in 2020 season over 2019
season but the league compares poorly with the 400 billion viewers delivered by
the IPL in 2020. What strategies would you adopt to make ISL popular amongst
consumers? Create a strategic plan with
a 10-year vision. (10 Marks)
Ans 2.
Introduction
Soccer
is no question preferred throughout the entire globe. It is delighted in by
numerous individuals. Whenever there is a soccer world cup, many people visit
the host country and enjoy and buzz the game. But sadly, in India, the fad of
soccer is not that much. People do enjoy football, yet it is less popular.
Soccer gamers are underpaid because there are fewer. Yet, with time, soccer is
likewise obtaining appreciated, and players are getting renowned for their
skill and game. It will take a while; however, individuals will be as
captivated by soccer
Q3. You are the CEO of
super events a successful event organization working with top movie stars and
organizing one of the marquee events in the annual entertainment calendar.
During the pandemic, your business was completely shut down. Post pandemic the
business environment is opening again.
a. As CEO of the
company, what strategies would you evolve in ensuring your organization remains
relevant in the post pandemic world? Evaluate and create the type of events
your organization can get into to rebuild the business. (5 Marks)
Ans 3a.
Introduction
The
Covid pandemic has hit the global economy very hard. Businesses have yet to
have the ability to stand up to the pandemic. Many talks are taking place that
the world economy is going into an economic downturn as the rising cost of
living is already high in all the countries. Businesses must develop new
strategies to help them through these challenging
b. Create a blueprint
for the diversifications your organization can adopt for expanding its
business. (5 Marks)
Ans 3b.
Introduction
Business
expansion is complex as it requires a considerable circulation of funds and an
increased workforce. A company must create an appropriate strategy and execute
it effectively to attain preferred
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NMIMS Assignment Solution April 2023
