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M.B.A.
INTERNATIONAL BUSINESS
SECOND YEAR
2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Assume yourself as a managing director of a
multinational corporation; what are the measuring tools you will
utilize to evaluate the impacts of inter country differences on
HRM? Justify your views with appropriate examples.
2. Place yourself in the position of being the head
of HR department, how might formally written job description help you to
manage your work unit? What would happen if your company decided not to
use any job description at all?
3. What steps do you propose to take in case of a lay
off caused by
(a) Seasonal fluctuations in demand
(b) Corporate restructuring
(c) Breakdown of machinery and equipment.
4. Give some examples of situation in which you
wanted to do a great job but were prevented from doing so. What was the
impact on you, and what would this suggest to you in your efforts to
motivate other people to perform
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2.2 INTERNATIONAL MARKETING MANAGEMENT
1. How Domestic Marketing is different from global
marketing? What factors caused the growth of Internationalism since World
War II? Discuss in Detail.
2. Explain the Different methods used by a researcher
in conducting research in an International Environment? Which method can
be most effective while collecting data about brand loyalty and why?
3. In general where do you think McDonald’s stands in
the range of standardization in terms of its global marketing?
4. Amazon.com has been an early winner in the on-line
book business. Which market segment has Amazon served? Are the Amazon
target market segments in the United States and the rest of the world
identical?
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2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Understand the factors that affect exchange rates
in the short and long run and how disequilibrium may occur in the exchange
rate market.
2."In the absence of a common currency
throughout the world, a series of problems arise in International cash
management." What are these problems? How can these problems be
overcome?
3. An export company wants to raise capital from
international markets. What are the basic considerations the firm should
take into account while making this international financing decision?
Explain
4. “An alterative to investing in foreign stock is to
invest in the shares of domestic MNCs”. – Discuss. Are MNCs likely to
provide a reasonable substitute for International portfolio investment?
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2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. In today’s business environment, what (in your
opinion) are the most important responsibilities of a logistics manager in
overcoming competition? Support your views.
2. "Many innovations on technology-based
approaches are well-suited to the enhancement of the effectiveness of
Supply Chain Management"-Justify the statement by giving few
applications of information technology in SCM.
3. “Companies are giving more importance to supply
chain while deriving business strategy” – Substantiate your views with
suitable examples in International context.
4. As tough competition is going on in the market in
all the fields, device strategies to face competition of chain of stores
like Big Bazaar. Explain your views based on logistics management.
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2.5 GLOBAL STRATEGIC MANAGEMENT
1. McDonalds Expansion strategies in India: Whether
beefing up or Beefless? Substantiate your views and give suggestions as
Management consultant.
2. There are number of strategies being practiced or
followed by companies globally. Still Recession takes place. In this
context, do you suggest new strategy or you face the recession with the
existing strategies. How? Explain.
3. “Strategic planning deals with formulating,
implementing and evaluating strategies to perform the cross functional
decision of the company” Do you agree or disagree? Substantiate your
views.
4. Discuss the age diversity issues at Ashok Leyland
Limited (ALL), India’s second largest commercial vehicle manufacturers.
Explain how can eliminate this issue from all.
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2.6 INTERNATIONAL TRADE POLICIES AND
DOCUMENTATION
1. Elucidate the export and import financing schemes
provided by the government.
2. “BOT has a clear and dynamic role in advising
government on relevant issues connected with foreign trade” – Discuss.
3. Exports made on re-export basis shall not be
counted for reorganization, why?
4. “Permissible credits in the EEFC.” –Discuss.
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2.7.1 INTERNATIONAL MARKETING RESEARCH
AND CONSUMER BEHAVIOUR
1. Design an international marketing research for a
multinational company product.
2. Identify the principal methods that companies
might use in assessing and reviewing opportunities across international
markets. Suggest alternate means by which firms can prioritise and segment
international markets.
3. How can you draw a strategy canvas for a software
company for international positioning of its products and services?
4. How do social and cultural influence the impact on
international consumer behaviour.
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2.7.2 EXPORT & IMPORT FINANCE
1. Pre-shipment credit will help the exporter in
Indian scenario – Discuss.
2. Inflation rate as well as interest rates will
affect the value of currency rates Discuss.
3. “Export incentives are major factors to encourage
the EXIM business”- Are you agree?
4. “Credit Insurance agencies will help the exporter
& importer in financial payments” – prove it.
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