Wednesday, 30 April 2014

MB0047- MANAGEMENT INFORMATION SYSTEM


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ASSIGNMENT

DRIVE
SPRING 2014
PROGRAM
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SUBJECT CODE & NAME
MB0047- MANAGEMENT INFORMATION SYSTEM
SEMESTER
2
BK ID
B1630
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 Professor A. Van Cauwenbergh of Antwerp University, in a paper presented at the Tenth
Anniversary Conference of the European Institute for Advanced Studies in Management,
presented four revisions to traditional Management Theory. In summary, the revisions are:
(1) The initiative for the renewal and adjustment of the activities of a firm should come from
the different levels in the management hierarchy. “Strategy is not a privilege of top
management”.
(2) Firms, especially big firms, are incoherent systems (goals of the different component
systems are not simply subdivisions of an overall goal; there are individual, conflicting goals
as well).
Some of these differences are manifestations of organizational initiative and vitality. Using
information systems and central planning and rule-making to suppress all differences is
destructive to organizations.
(3) The most vital “fluid” of an enterprise is the aggregate of its entrepreneurial values. The
most fundamental and motivation and control come through these shared values relative to
work, quality, efficiency, etc. Management often neglects these values and assumes that the
collection and dissemination of information will provide sufficient motivation and control.
(4) Enterprises are open systems; their structure and operating processes are determined by
their environment. This means organizations must be designed to continually adjust to the
environment.
a. If these revisions are correct, how is planning to be organized? 
b. How should the information system support the planning organization?

Ans : a. Explaining the organizational planning process with diagram

It should be organized by the cooperation, quality work and efficiency. The enterprises should cope up or adjust to the new environment so that all the main goals of an enterprises will be accomplished within the work. The information system should support the planning organization in the form of combing the information system with the planning and rule making of an enterprise. It should be in different values that must be shared all together in order for it to supress all the differences of the ideas and combine the positive




Q.2 Information Technology and Computers have brought information age. The spread of Internet
& relative ease of access made Information Breach easier. Our future is not secure, if our
information is not secure. Information Resources need to be guarded, protected and controlled.
List the precautionary measures to be considered to prevent cybercrime?

Ans : 5 measures to prevent cyber crime :

1. Technical:
There are a variety of different technical countermeasures that can be deployed to thwart cybercriminals and harden systems against attack. Firewalls, network or host based, are considered the first line of defense in securing a computer network by setting Access Control Lists (ACLs) determining which what services and traffic can pass through the check point.
Antivirus can be used to prevent propagation of malicious


Q.3 a. While implementing MIS in any organization change can occur in number of ways.
List and explain the steps in the process as suggested by Lewin’s model.
b. Compare between prototype approach and Life Cycle approach

Ans: a. Explaining the 3 steps of implementing the process suggested by Lewin’s model :

For Lewin, the process of change entails creating the perception that a change is needed, then moving toward the new, desired level of behavior and finally, solidifying that new behavior as the norm. The model is still widely used and serves as the basis for many modern change models.

1.Unfreezing:

Before you can cook a meal that has been frozen, you need to defrost or thaw it out. The same can be said of change. Before a change can be implemented, it must go through the initial step of unfreezing. Because many people will naturally resist


Q.4 There is an information explosion in today’s society. There are lot of advantages of DBMS
like proper maintenance of the data and maintaining security. Explain the process of data
transition using diagram and an example of your own.

Ans: DFD provides an overview of the data entering and leaving the system. It also shows the entities that are providing or receiving that data. These correspond usually to the people that are using the system we will develop. The context diagram helps to define our system boundary to show what is included in, and what is excluded from, our system.
The diagram consists of a rectangle representing the system boundary, the external entities interacting with the system and the data which flows into and out of the system. 
Luckily there are only four different symbols that are normally used on a DFD. The elements represented are:
•             External entities



Q.5 Write short note on 
a. World wide web
b. Voice over IP
c. Intranet 
d. Extranet

Ans: a. World Wide Web :

The World Wide Web (abbreviated as WWW or W3 commonly known as the web) is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them via hyperlinks. Tim Berners-Lee, a British computer scientist and at that time employee of CERN, a European research organisation near Geneva, wrote


Q.6 Artificial intelligent system functions like a human being and helps a manager in taking quick
decisions. Explain the different applications AI using diagram.

Ans : 1. Applications of cognitive science :

Cognitive science is the interdisciplinary scientific study of the mind and its processes. It examines what cognition is, what it does and how it works. It includes research on intelligence and behavior, especially focusing on how information is represented, processed, and transformed (in faculties such as perception, language, memory, reasoning, and emotion) within nervous systems (human or other animal) and machines (e.g. computers). Cognitive

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MH0059 – Quality Management in Healthcare Services


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ASSIGNMENT


DRIVE WINETR
SPRING 2014
PROGRAM
MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME
MH0059 – Quality Management in Healthcare Services
SEMESTER
4
BK ID
B1323
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Explain the objectives of quality in healthcare. Add a note on Maxwell’s concept of quality.
Answer : In thermodynamics, vapor quality is the mass fraction in a saturated mixture that is vapor; i.e. saturated vapor has a "quality" of 100%, and saturated liquid has a "quality" of 0%. Vapor quality is an intensive property which can be used in conjunction with other independent intensive properties to specify the thermodynamic state of the working fluid of a thermodynamic system. It has no meaning for substances which are not saturated mixtures (i.e., compressed liquids or superheated fluids).

2 Differentiate between Six sigma and Total quality management.

Answer : Six Sigma and Total Quality Management in Healthcare
Quality improvement in health care has developed gradually as emerging ideas have been explored and implemented within various clinical and non-clinical settings.  One of the more recent methods of quality improvement which has been introduced into healthcare organizations is Six Sigma.  Six Sigma is “a rigorous set of processes and techniques

3 Explain the various quality tools.
Answer : The basic seven control tools considered for achieving quality are Flow Chart, Check sheet, Histogram, Pareto Analysis, Scatter Diagram, Control Chart, and Cause and Effect Diagram for
Quality control tools-

  a)Flow Chart:



4 Explain the steps followed in implementation of QMS in healthcare organization.

Answer : Steps to Creating a Total Quality Management System
1.  Clarify Vision, Mission and Values
Employees need to know how what they do is tied to organizational strategy and objectives which makes it important that all employees understand where the organization is headed (its vision), what it hopes to accomplish (mission) and the operational principles (values) that will steer its priorities and decision making.



5 Define total quality management. Discuss the importance of TQM in healthcare.
Answer : Total quality management :

Total Quality Management / TQM is an integrative philosophy of management for continuously improving the quality of products and processes. TQM is based on the premise that the quality of products and processes is the responsibility of everyone involved with the creation or consumption of the products or services which are



6 Explain team processes in healthcare.

Answer : Medical Teamwork and Patient Safety: The Evidence-based Relation

Definitional Issues Concerning Teams and Teamwork

Teams and teamwork strategies have received an increased amount of attention over the past 20 years. Numerous articles and books have specifically addressed issues critical to team performance. In fact, organizations that do not rely on
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MH0058 – Legal Aspects in Healthcare Administration


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ASSIGNMENT


DRIVE WINETR
SPRING 2014
PROGRAM
MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME
MH0058 – Legal Aspects in Healthcare Administration
SEMESTER
4
BK ID
B1322
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. Discuss the various levels of consumer courts.
Answer : Consumer :

A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context, although a common definition is an individual who buys products or services for personal use and not for manufacture or resale.
Levels of consumer court :



2. Explain the following acts:
a. The Drugs and Magic Remedies Act of 1995
Answer : •  An Act to control, the advertisement of drugs in certain cases, to prohibit the advertisement for certain purpose of remedies alleged to possess magic qualities and to provide for matters connected therewith.
 
•  The Act defines drugs and


b. Registration of Birth and Death Act of 1969

Answer : Registration of Births and Deaths is compulsory throughout the state, as per the 'Registration of Births and Deaths Act 1969' - Central Act 18 of 1969.

The Registration of Births and Deaths, is carried out as per 'Tamil Nadu Birth and Death Registration Rules 2000'.

·         The persons responsible for doing Births and Deaths Registration are as follows:
·         A Birth or Death has to be reported for

3. Discuss the rights and responsibilities of the patient.

Answer : Patient Rights
1)      A patient has the right to respectful care given by competent personnel.
2)      A patient has the right, upon request, to be given the name of his attending physician, the names of all other physicians directly participating in his care, and the names and functions of other health care persons having direct contact with the patient.
3)      A patient has the right to every consideration of his privacy concerning his own medical care program. Case discussion,

4 Define abortion. Explain medical termination of pregnancy act in detail.
Answer : Abortion is the termination of pregnancy by the removal or expulsion from the uterus of a fetus or embryo prior to viability.[ A abortion can occur spontaneously, in which case it is usually called a miscarriage, or it can be purposely induced. The term abortion most commonly refers to the induced abortion of a human pregnancy.
Abortion, when induced in the developed world in accordance with local law, is among the safest procedures in medicine.
 Medical Termination of Pregnancy Act (MTP)


5 . Explain the regulatory requirements in setting up and running a blood bank.
Answer : National blood  policy :

The policy aims to ensure easily accessible and adequate supply of safe and quality blood and blood components collected /procured from a voluntary non-remunerated regular blood donor in well equipped premises, which is free from transfusion transmitted infections, and is stored and transported under optimum conditions. Transfusion under supervision of trained personnel for all who need it irrespective of their economic or


6   Discuss the important documents and ethical codes in medical ethics.
Answer: Important documents in medical ethics :

There are various medical records which are important according to the codes of medical ethics. These need to be well organized and up to date. The most common types of medical records that needs to be maintained are :

  • Patient History and Physical examination report
  • Consultation report
  • Operative report

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MH0057 – Management of Healthcare Human Resources


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ASSIGNMENT


DRIVE WINETR
SPRING 2014
PROGRAM
MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME
MH0057 – Management of Healthcare Human Resources
SEMESTER
4
BK ID
B1321
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1.Explain the factors that contributed to Human Resource Management’s strategic role in healthcare.
Answer : The concept of Human Resource Management (HRM)
To begin with, HRM can be accurately termed as a paradigm that is accountable for administration stratagems and actions that effect the relation between employees and organization (Schuler, 2000). Human Resource Management encompasses several strategies necessary for successful management of the staff members working in the organization. HRM also makes sure that procedures adopted by the organization are


2.Describe recruitment in healthcare services.

Answer : Recruitment, assessment and selection are the three key steps for hiring employees. Of these, recruitment and selection are typically the most challenging for employers. The keys to finding the right candidates at the right time and hiring them are being strategic and thinking about the organization's future.

External Recruitment Methods


3.Explain the steps in manpower planning.
Answer : Manpower planning means planning means deciding the number and type of the human resources required for each job, unit and the total company for a particular future date in order to carry out organizational activities.

Five Steps in Manpower Planning

Manpower planning requires that an estimate of


4 .Define performance appraisal. Explain the components of performance appraisal.
Answer : Performance appraisals sometimes have the reputation of creating tension between a supervisor and subordinate. However, sound and effective performance reviews share common components thatmake them positive experiences and maximize the benefit of conducting and participating in them. Emphasizing the good and helping an employee on the road to improvement are important components of effective performance appraisals.





5.Describe HR audit process.
Answer : Phases in HR Audit :

HR audit process is conducted in different phases. These phases include:

1. Pre-Audit Information:



6. Discuss the importance of team work in healthcare services.
Answer : Effective teams are vital for achieving organisational goals and objectives. Theorganisational strategies for team functions and roles determine how successful or unsuccessful teams will be. Harrington-Mackin (1994) emphasised that a team ismeans to an end –an approach for achieving a goal, whether that goal is improvedproduction, increased quality, better morale, or happier customers. Team is governed by
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MH0056 - Public Relations & Marketing for Healthcare Organizations


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ASSIGNMENT


DRIVE WINETR
SPRING 2014
PROGRAM
MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME
MH0056 - Public Relations & Marketing for Healthcare Organizations
SEMESTER
4
BK ID
B1320
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1 Discuss the factors affecting healthcare marketing.

Answer : The one thing that you can expect in a career in health care is change. The economy, technology, the law and competition are all factors that will affect how an administrator does his or her job. In order to do it successfully, you'll need to understand what areas will require your attention as you gain expertise in your field. Certain issues will become more important than others. Here are some trends that you should be aware of:

Medicare reimbursement
Already a hot topic in locations with a large senior population, changes to Medicare will be very important to administrators. Since Medicare


2 Explain market segmentation.
Answer : Market segmentation :

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them.

Explanation :

Market segmentation pertains to


3 Describe the types of public relations research.
Answer : AREAS OF PUBLIC RELATIONS

Public relations is a multifaceted activity involving different audiences as well as different types of organizations, all with different goals and objectives. As a result, there are several specific areas of public relations.

PRODUCT PUBLIC RELATIONS Public relations and marketing work together closely when it comes to promoting a new or existing product or service. Public relations plays an important role in new product introductions by creating



4 Discuss the current scenario of medical tourism in India.
Answer : These days it seems like every country in the world promotes itself as a haven for medical tourism. The reality is that in most cases they offer sub-standard facilities and limited skills/qualifications.

India has tens of thousands of skilled physicians and nurse practitioners. Over the last two decades, the economic boom in India has led to the building of medical facilities & infrastructure that rival the very best that western medical care that the west has to offer. Many of the physicians that practice in these hospitals and clinics have returned (to India) from the U.S. and Europe, leaving behind successful practices.


5 Discuss the future of healthcare marketing.
Answer : For many years, healthcare trends have looked unsustainable - ageing populations result in more people needing care, while a declining workforce means fewer people to pay for, and actually deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and public health. Up to now it has been possible to absorb these costs incrementally, but with the consequence that either a significant



6 Discuss the standard metrics to evaluate public relations in healthcare.
Answer : : Key factors in standard metrics to evaluate public relations :

1. Metrics that are meaningful for one campaign or initiative may vary from the next. Metrics that are relevant and important to one industry or organization may vary from another.

2. More often than not, measurement delivers actionable insight by analyzing a combination of metrics. Alone, a metric can shed light on the big picture but when combined with additional metrics, the details begin to become clear and details are what make measurement meaningful, and in turn, actionable

Evaluation :

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MB0053 –International Business Management


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ASSIGNMENT

DRIVE
SPRING 2014
PROGRAM
MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/
PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN – SEM 2
SUBJECT CODE & NAME
MB0053 –International Business Management
BK ID
B1724
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


Q.1“Environment scanning is an important part of international business.” Explain your views on this statement and discuss what factors need to be scanned.

Ans :  Environmental scanning is one essential component of the global environmental analysis. Environmental monitoring, environmental forecasting and environmental assessment complete the global environmental analysis. The global environment refers to the macro environment which comprises industries, markets, companies, clients and competitors. Consequently, there exist corresponding analyses on the micro-level. Suppliers, customers and competitors representing the micro environment of a company are analyzed within the industry analysis.



Q.2 What is green field investment? Why is it considered as the best option for a developing country like India?

Ans : Green field investment :

A green field investment is the investment in a manufacturing, office, or other physical commerce-related structure or group of structures in an area where no previous facilities exist.
Greenfield investing is usually offered as an alternative to another form of investment, such as mergers and acquisitions, joint ventures, or licensing agreements. Greenfield Investing is often mentioned in the context of Foreign Direct Investment. A related term to green field investment which is becoming popular is brown field investment, where a site previously used for business purposes, such as a steel mill or an oil refinery, is expanded or upgraded to achieve superior return.
A form of foreign direct green field investment is where a parent company starts a new venture in a foreign country by constructing new operational facilities from the ground up. In addition to building new facilities, most parent companies also create new long-term jobs in the foreign country by hiring new employees.


Q.3 Regional integration is helping the countries in growing their trade. Discuss this statement. Describe in brief the various types of regional integrations.

Ans :Regional integration :

Regional integration is a process in which states enter into a regional agreement in order to enhance regional cooperation through regional institutions and rules. The objectives of the agreement could range from economic to political to environmental, although it has typically taken the form of a political economy initiative where commercial interests have been the focus for achieving broader socio-political and security objectives, as defined by national governments. Regional integration has been organized either via supranational institutional structures or through intergovernmental decision-making, or a combination of both.

Q.4 Write short note on:
a) Foreign subsidiary structure
b) international matrix structure

Ans : a) meaning of Foreign subsidiary structure

A partially or wholly owned company that is part of a larger corporation with headquarters in another country. Foreign subsidiary companies are incorporated under the law's of the country it is located. A company whose voting stock is more than 50% controlled by another company, usually referred to as the parent company or holding company. A subsidiary is a company that is partly or completely owned by another company



b) meaning of international matrix structure

Matrix structure is defined as a type of management system in which workers report to more than one person, effectively having two or more supervisors at the same time. This can be illustrated by the example of a project environment, where professionals with different types of expertise are brought together to work on a projects. They report to a number of managers of different projects, as well as to a functional supervisor. The idea is to share knowledge and personnel to maximize effectiveness.


Q.5 Explain the Top-down and Bottom-up approach of planning.

Ans : Top-down and bottom-up are both strategies of information processing and knowledge ordering, used in a variety of fields including software, humanistic and scientific theories and management and organization. In practice, they can be seen as a style of thinking and teaching.

Top down approach :

A top-down approach (also known as stepwise design and in some cases used as a synonym of decomposition) is essentially the breaking down of a system to gain insight into its compositional sub-systems. In a top-down approach an overview of the system is formulated, specifying but not detailing any first-level subsystems. Each subsystem is then refined in yet greater detail, sometimes in many additional subsystem levels, until the entire specification is reduced to base elements. A top-down model is often specified with
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