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NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: Services Marketing
Assignment Marks: 30
Instructions:
·
All Questions carry equal marks.
·
All Questions are compulsory
·
All answers to be explained in not more than 1000 words for question 1
and 2 and for question 3 in not more than 500 words for each subsection. Use
relevant examples, illustrations as far aspossible.
·
All answers to be written individually. Discussion and group work is
not advisable.
·
Students are free to refer to any books/reference
material/website/internet for attempting theirassignments, but are not allowed
to copy the matter as it is from the source of reference.
·
Students should write the assignment in their own words. Copying of
assignments from otherstudents is not allowed.
·
Students should follow the following parameter for answering the
assignment questions.
|
For Theoretical Answer |
|
For Numerical Answer |
||
|
Assessment Parameter |
Weightage |
Assessment Parameter |
Weightage |
|
|
Introduction |
20% |
Understanding
and usage of the formula |
20% |
|
|
Concepts and
Application related to the question |
60% |
Procedure /
Steps |
50% |
|
|
Conclusion |
20% |
|
Correct Answer
& Interpretation |
30% |
June 2021 Examination
1. You are hired as a consultant by a newly set up
supermarket in Noida called Spark. Can you guide them about the 4 I’s of
Service Marketing and what strategies can them use to overcome the same? (10
Marks)
Answer 1.
Introduction:
Service marketing is promoting dependent on relationship and
worth. It may be used to market a service or a product. With the unmistakable
expanding quality of administrations in the worldwide economy, service
marketing has become a subject that should be concentrated independently.
Marketing services is not the same as showcasing merchandise because of the
unique characteristics of services, namely, intangibility, heterogeneity,
perishability and inseparability. In many nations, services add
2. Super JET a private chartered flight company wants to use
your help in designing their flower of Service. Can you guide them on the same?
(10 Marks) –
Answer 2.
Introduction:
Service and service quality is turning into the most critical
topics inside the establishments and associations that current administrations
to their clients, paying little heed to their direction and field of interest.
As a rule, services show up as centre administrations which are the essential
advantage that a client gets from buying a specific item/service and
supplementary services, which are the non-routine services that follow
3. XYZ Ltd. is a company which deals with rendering
Intellectual Property Rights services to various corporate houses in Mumbai
a. They are losing out to competitors as they are not able
to understand customer expectations. Can you guide them on the factors
influencing customer expectations and the components of customer expectations?
(5 Marks)
Answer 3a.
Introduction:
Client expectation incorporates all that a client anticipates
from an item, administration or association. Client expectations are made in
the clients' personalities, dependent on their encounters and what they have
realized, joined with their previous experience and information. Clients have
expected basics like quality help
b. Also, can you guide them that how
can they improve the customers service encounter with the help of the
servuction system? (5 Marks)
Answer 3b.
Introduction:
The servuction model is essentially used to represent factors
that impact administration experience, including noticeable and invisible
factors to the consumer. When a servuction model is done on some random
business, it is critical to know
Dear students, get latest Solved NMIMS assignments and
case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
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