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NMIMS
Global Access
School
for Continuing Education (NGA-SCE)
Course:
B2B Marketing
Internal
Assignment Applicable for September 2020 Examination
1. A business marketer (who is a potential
supplier) is keen to supply cold-rolled (CR) steel coils to a major passenger
car manufacturer, who has been buying the same material from three other
suppliers on regular basis for the past few years. As per the purchase policy,
the car manufacturer cannot buy any material from more than three suppliers.
What should the business marketer do to supply CR steel coils to the major
passenger car manufacturer?
Ans:
INTRODUCTION:
Welding and fabrication businesses provide important services to a wide
variety of industries. Qualified welders and fabricators have the advantage of
taking their tools and businesses on the road as needed. They can rectify a
host of situations commonly found on construction sites and in the completion
of projects related to metal. While having knowledge is certainly an important
part of operating a welding and fabrication business, a successful entrepreneur
will
2. Suppose you are working in a courier
services company, which is ranked fourth in the domestic Indian market in terms
of market share. Your company management thinks that one of the ways to improve
sales & profit performance, as well as the company’s market share, is to
implement the concept of Integrated Marketing Communications (IMC). You are
asked to prepare a proposal indicating the objectives, strategies &
challenges in implementing the IMC.
Ans:
INTRODUCTION:
Integrated Marketing Communications (IMC) is a strategic,
collaborative, and promotional marketing function where a targeted audience
receives consistent and persuasive brand messaging through various marketing
channels in an integrated way to move buyer's through the decision making
process. At the most basic level, integrated marketing communications helps to
ensure that marketers are using all of the available channels to them to
amplify a marketing campaign and/or brand messaging to reach their target
audience, or buyer
3a Read the following Case & solve the
questions given:
When SS Electroplating Company started the
electroplating operations in a residential location in Bengaluru, it received a
notice from the pollution Control Board to install the effluent treatment plant
within 15 days, failing which they would seal the plant.
The Director of the company collected the
information that it would cost about 10,00,000 to buy an effluent treatment
plant, an area of about 600 sq.feet to install it over a period of 2-3 months,
& running cost of about 40,000 per month for the purchase of material like
costic soda & others. The effluent contained nickel, synide, cromium,
cadminum & zinc, which were to be treated separately using different
chemicals. After effluent liquid of about 800 litres per day was treated, the
sludge was to be dried, packed, stored & dumped in a government notified
place. The entire process would not only cost substantial amount, but also
would need additional area of about 600-700 sq. feet
The company gathered information that some of
the competitors outsourced the effluent treatment to government approved
agencies, who collected the effluent liquid from these chemical &
electroplating factories, & treated (or neutralized) the chemicals at their
effluent treatment plants. These agencies charged 10 to 15 per litre for the
treatment of effluent liquid, depending on the type of chemicals. The cost of outsourcing
was considered much higher compared to in-house effluent treatment plant.
However, SS Electroplating Company, like many other chemical &
electroplating factories did not have additional area for the installation of
effluent treatment plant.
The Director was aware that the liquid waste
from the factory would have harmful effects on the surrounding residential
area. He also could not violate the Government regulation on environment
control. The director had very little time – two weeks – to decide & act.
a. If you were the Director of the company,
what would you do & why?
(5 Marks)
b. Should all companies in this industry come
up together as to save cost? Provide your suggestions.
(5 Marks)
**********
Ans:
INTRODUCTION:
Electroplating wastewater contains highly toxic cyanide, cyanide
complexes and metal ions that make treatment a complex problem. As the electroplating
industries are located in tiny and unorganized sectors in India the problem
becomes graver. Due to lack of technology, Automation and process control,
there is considerable change in the effluent coming from these industries.
Therefore the effluent exerts variable characteristics. It is observed that
effluent has high BOD/ COD, SS, DS, TS, Colour, and Turbidity and there is
depletion of oxygen. Proper treatment has to be provided for the safe discharge
of electroplating effluent. Metal finishing has now come to be known as surface
engineering. Electroplating and metal finishing continue to have great
potential in the development of technologies in various fields.
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