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M.B.A. SECOND YEAR (General)
Academic Year : 2019 - 2020
2.1 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for
effective management of human resources”. In the light of this statement,
analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a
large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size
leather company which is new. Now you are asked to fix pay scale for the
employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to
identify the areas in which they need to improve – Do You agree or
disagree? Justify with the suitable methods.
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2.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the
different ways of segmentation? Suggest the segmentation strategy for the
following products: Edible oil, Table top wet grinder and Business
magazine.
2. What strategies you would recommend to be followed
during the four stages of PLC? Identify one product and one service for
each stage in the PLC. Give reasons for your answer.
3. What are the objectives of pricing strategies?
Discuss the merits of different pricing techniques that you would
recommend for the following products. Laptop, Sports utility vehicle,
designer tiles.
4. Do you think that social media advertisements
would kill all other traditional media? Discuss your answer with proper
justification. Also explain under what circumstances online advertisements
would be highly recommended.
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2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the
company is making good profit. It is profitable for companies not to
declare any dividend even when they are making good profits. What will be
the reaction of the shareholders? – Discuss.
2. “In managing working capital the finance manager
faces the problem of compromising the conflicting goals of liquidity and
profitability”. – Comment. What strategy should the finance manager
develop to solve this problem?
3. Design an appropriate capital structure which
yield more profitability for a service industry. Illustrate your answer
with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon
the way in which it’s earnings are computed, distributed and
retained”- Comment on this statement.
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2.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on
supply chain management.
2. As an automobile production manager, how will you
take Make or Buy decision in your unit?
3. "Spending Money for Maintenance is
waste" - Discuss.
4. Describe the steps in ISO quality certification
process by any Agency in India.
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Identify five common project risk strategies
employed to address the threats in the new Mall construction. Give an
example of each.
2. How the software projects are different from other
project. Describe the various phases of software project life cycle with
the illustration.
3. Critically examine the generic strategies that can
help an entrepreneur to maintain competitive advantage of their products.
Use the relevant examples to support the answer.
4. Does Government of India policy measures are
promoting Women entrepreneurship in India? Suggest the ways to develop
women entrepreneurs.
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2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or
investment policy in a selected industry in which there are few sellers
and show how the adoption of different strategies by a leading player
defines different possible paths. Use a decision tree to illustrate these
different possible paths.
2. Carry out SWOT analysis of Indian Railways.
Suggest measure to run it profitable.
3. Nowadays Product Diversification is a mandatory
process in Indian Industry. Give an example for success and failure. Give
reasons for the success and failure.
4. “Technological factors represent major
opportunities and threats, which must be taken into account while
formulating strategies.” –Discuss. How will a firm build a sustainable
technology based competitive advantage?
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2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL
RELATIONS
1. “Favourable working environment enhances the
efficiency of workers and includes proper illumination, safety,
temperature, ventilation, sanitation, cleanliness and canteen facilities”.
Comment
2. Do you agree that the problems of social security
in industries have become complex due to inadequate training, lack of
education, low wages and the failure to make provisions against the
industrial hazards by industries? Justify your stand with valid reasons.
3. “Collective bargaining assumes collective wisdom
of both management and labour”-Discuss.
4. Why trade unions in India suffer from
multiplicity, inter-union rivalry and politicization? Suggest remedial
measures to be taken to safeguard the trade unions from these issues.
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2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. If training is the possible solution, then find
out the best approaches in a given situation like coaching, mentoring,
feedback, classroom training, team building – Give example.
2. Evolve a new evaluation scheme for training of
bank officials to eliminate the disadvantages of existing evaluation
scheme
3. HR functionaries are better suited to become
trainers than line managers. They don’t require training as they are
experts in training. Give at least four arguments for against this
statement.
4. Prepare a developmental job assignment for a newly
joined marketing trainee who is found to be having high potential – Give
example.
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2.7.2 MM : (a) SALES AND DISTRIBUTION
MANAGEMENT
1. Give the picture of Impact of sales motivation on
FMCG organizational performance of P&G.
2. Is Personal selling practices the best way to
enhance sales of industrial Products in power sector? Give your answer and
justify.
3. Discuss the sales promotions and advertising
effect on sales performance of consumer goods of Unilever.
4. ‘GIG’ Economy and freelancers as distribution
agents in food delivery service. Bring out its future trend in India.
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2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER
BEHAVIOUR
1. How marketing research helps for the FMCG
manufacturing company for segmenting the market.
2. Develop a questionnaire for conducting survey for
meaning hospital service quality.
3. Marketing research agencies plays a major role in
today’s business world though it has demerits – Explain with example.
4. What are the application areas of market research
in present scenario and explain about any three of them with examples.
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2.7.3 FM: (a) INVESTMENT, SECURITY AND
PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you
suggest being included in the investment bunch of a client? And also
suggest where an investor should be careful. Consider the above statements
and keep the present situation in mind Give your suggestions.
2. The technical analyst places a great deal of
importance on supply and demand in stock pricing. Presumably the
fundamental analyst also believes that supply and demand are important. In
what ways do the two groups disagree on the subject?
3. ”The concept of a random walk in stock prices is
bizarre and implies totally irrational behaviour by the investing public.
Nothing could be further from the truth than random walk. Prices are
related to fundamental economic worth is misleading.” – Comment.
4. Comment on the following statement “since
Markowitz portfolio theory requires so many assumptions, the notion that
investors should be concerned with the risk of the overall portfolio
rather than the risk of the individual securities is misleading”.
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2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of
regulation of the credit information companies in India. What are the
regulatory and supervisory objectives of the RBI in relation to the NBFCs?
Explain the main elements of the RBI framework of NBFC regulation.
2. Do you think credit analysis is essential before
providing loan to customers? Explain various credit appraisal techniques
used by commercial banks to analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to
hire purchase financing option” Do you agree? Explain
4. What kind of changes needed in the venture capital
financing when an economy is in the recession? Suggest some strategies
approaches that are well suited for venture capital financing for
industrial activities.
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2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL
AND MAINTENANCE
1. Write your own idea about the Concept of division
of labour and how it can be applied to Production planning and control.
2. Is the Production planning and control function
getting to be increasingly people-centric? If so, what may be the reason?
3. Write your prognosis for the future of Production
planning and control discipline in general.
4. Assume yourself as a Maintenance manager in a
Hotel Industry. Write your views about the merits and demerits of
different types of Maintenance that can be practiced in Hotel Industry.
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2.7.4 PM: (b) QUALITY MANAGEMENT
1. The plan-do-check-act (PDCA) principles are
another essential tool for implementing a TQM programme successfully in
Indian organisations. Are you agreeing PDCA also referred to as the Deming
Wheel, is the principles of continuous improvement?
2. Cross functional management recognises that no
organisational unit can by itself control every aspect of the business
operations to ensure that the customer’s requirements are met.
3. Quality policy is a broad guide to action. It is a
statement of principles. A policy differs from a procedure which details
how some activity shall be accomplished. Thus a quality policy might state
that quality cost will be measured.
4. To organise companywide QC circle symposiums of
which the results of QC circle activities can be announced. Making
presentation of QC circle activities is a valuable method of ensuring the
QC circle summarizes the results of their activities.
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2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. Prepare an Advertisement for launching a new
product using Superscript, format the cells and make a macros and mail
merge the final copy. Prepare a links for the highlighted products.
2. Prepare an Excel Sheets purchase of new machineries
to XYZ Company by using Various Mathematical Functions, Statistical
functions, financial functions, and Text functions. Attach the copy of
excel sheets for each functions.
3. Discuss the procedure and advantages of creating
Personal signature file message. Attach the image of this and discuss the
steps followed in creating the personal signature file. Explain the role
of ISDN and ISP in creation process. Attach the image for all the process.
4. With the rise of social media, many small
businesses have had to alter their operational strategies to adapt. Social
media affects business of all sizes in several different ways. Because of
social media, businesses must make their brands more personal, market
their products differently and communicate with customers in new ways –
Comment this statement with reasonable points.
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2.7.5 (b) INFORMATION TECHNOLOGY
1. Few eBay users believe that the use of sniping
software is unfair and that eBay should prohibit its use. Present the
facts and logical arguments that would convince eBay to prohibit the use
of sniping software.
2. Visit the website of Air India (www.airindia.in)
& Spice Jet (www.spicejet.com) and compare them.
3. Visit the applications area of www.oracle.com and
www.microsoft.com to find any difference between Oracle’s ERP and
Microsoft’s Dynamics. Submit detailed report regarding this.
4. Construct an ER diagram for a departmental store.
Take the entities to define different activities (like purchase, sales),
different types of employees (e.g. manager, supervisor), section (e.g.
cosmetics, kids), customers and other departments of the store. Take
appropriate attributes to define the entities. Construct appropriate table
from the diagram.
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