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M.B.A. MARKETING
MANAGEMENT
FIRST YEAR
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application.
How do you justify the Universality of Management? Give examples to
illustrate your arguments.
2. “The importance of strategic planning is now fully
realized by the Indian corporate sector than before”- Discuss
3. Explain about the personal challenges involved in
becoming a manager and a leader in today's turbulent environment.
4. Without effective management the resources will
remain as resources cannot be converted into productive utilities - Do you
agree? Give reasons.
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1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the
different ways of segmentation? Suggest the segmentation strategy for the
following products: Edible oil, Table top wet grinder and Business
magazine.
2. What strategies you would recommend to be followed
during the four stages of PLC? Identify one product and one service for
each stage in the PLC. Give reasons for your answer.
3. What are the objectives of pricing strategies?
Discuss the merits of different pricing techniques that you would
recommend for the following products. Laptop, Sports utility vehicle,
designer tiles.
4. Do you think that social media advertisements
would kill all other traditional media? Discuss your answer with proper
justification. Also explain under what circumstances online advertisements
would be highly recommended.
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1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the
company is making good profit. It is profitable for companies not to
declare any dividend even when they are making good profits. What will be
the reaction of the shareholders? – Discuss.
2. “In managing working capital the finance manager
faces the problem of compromising the conflicting goals of liquidity and
profitability”. – Comment. What strategy should the finance manager
develop to solve this problem?
3. Design an appropriate capital structure which
yield more profitability for a service industry. Illustrate your answer
with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon
the way in which it’s earnings are computed, distributed and retained”-
Comment on this statement.
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1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on
supply chain management.
2. As an automobile production manager, how will you
take Make or Buy decision in your unit?
3. "Spending Money for Maintenance is
waste" - Discuss.
4. Describe the steps in ISO quality certification
process by any Agency in India.
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1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for
effective management of human resources”. In the light of this statement,
analyse the significance of human resource planning.
2. Explain a sample HR departmental structure for a
large manufacturing organization and explain the functions.
3. You are appointed as HR manager for a mid size
leather company which is new. Now you are asked to fix pay scale for the
employees. Explain your process of pay fixation.
4. Performance Appraisal System helps employees to
identify the areas in which they need to improve – Do You agree or
disagree? Justify with the suitable methods.
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1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use
of discriminate analysis. Use ‘entered college’ ‘did not enter college’ as
dependent variables. Discuss with basic functions
2. A Statistical survey is a scientific process of
collection and analysis of numerical data. Explain the stages of
statistical survey. Describe the various methods for collecting data in a
statistical survey.
3. Two groups of 100 people each were taken for
testing the use of vaccine. 15 persons contracted the disease out of the
inoculated persons, while 25 contracted the disease in the other group.
Test the efficiency of the vaccine, use X square value (at 5 percent level
for one degree of freedom the value of X square = 3.82)
4. A panel of two judges P and Q graded seven
dramatic performance by independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by
P: 46 42 44 40 43 41 45
Marks by
Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not
attend, was awarded 37 marks by judge P. If judge Q has also been present,
how many marks would be expected to have been awarded by him to the eighth
performance?
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1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its
manager. Write a report to the head office on the short falls in the
routine work of the branch.
2. Design an Agenda and Minutes of an annual general
body meeting. (Assume your own choice of company)
3. Explain the process of designing and developing
oral presentation. Also, prepare a five minutes presentation to address
your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the
manufacturer about the replacements of defective products. Highlight the
complaints pointed out by the customers regarding the products.
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1.8 ADVERTISING AND SALES PROMOTION
1. It is not imperative that consumers always go
through the strides in the 'Hierarchy of effects model'. Defend.
2. Do 'Persuasion advertising form’ benefit company
if the competition increases – Justify.
3. Trace and explicate an activity which is having
capability to complement and supplement the functions of marketing.
4. Justify the rationality of placing texture and
visual weight as focal of visual aesthetics.
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