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Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS-68: MANAGEMENT OF MARKETING COMMUNICATION
AND ADVERTISING
School of Management Studies INDIRA GANDHI
NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068
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ASSIGNMENT |
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Course
Code |
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MS–68 |
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Course
Title |
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Management
of Marketing Communication & Advertising |
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Assignment Code |
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MS-68/TMA/SEM
–II/2020 |
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Coverage |
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All
Blocks |
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Note: Attempt all the questions and submit your assignment to the coordinator
of your study centre on or before 31st October, 2020.
1.
(a) What
is marketing communication?
Discuss the importance of marketing communication process between the
marketer and the consumer. Take any example that you are familiar with and
explain the communication process.
(b)
What are the behavioral
variables that are significant in designing and delivering advertising
communication? Discuss
2.
(a) Pickup and identify any
product/ brand in the recent past of your choice and examine the possible
planning framework of promotional strategy ( you can make assumptions)
(b)
Explain the concept of
creativity in advertising. Discuss with suitable examples the various types of
creative associations used in advertising.
3.
(a) What is media planning?
Explain the characteristics of each of the advertising medium with their
advantages and limitations.
(b)
Explain the importance of
sales promotions in a FMCG company with Pan India operations.
Distinguish consumer promotions from trade
promotions with suitable illustrations.
4.
(a) Why public relations
are important in marketing function? Discuss the ways in which public relations
can enhance the impact of advertising.
(b)
What is an advertising
agency? Explain the structure of an advertising agency? Discuss the role and
functions of advertising agency in offering their services to their client.
Dear students, get latest IGNOU MBA
Solved assignments by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
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