MBA– 103 Marketing Management - JNU MBA SOLVED ASSIGNMENTS

 

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JAIPUR NATIONAL UNIVERSITY, JAIPUR

 

School of Distance Education & Learning

Internal Assignment No. 1

 

Master of Business Administration

 

 

Paper Code:                   MBA– 103

 

Paper Title:                    Marketing Management

 

Last date of submission:                                                                                             Max. Marks: 30

 

 

 

Note: Question No. 1 is of short answer type and is compulsory for all the students. It carries 1 Mark each.

 

Q. 1. Answer all the questions:

 

(i) What is Product life cycle?

 

Answer : The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall.

 

What are the main stages of the product life cycle?

 

 

 

 

(ii) Name two features of marketing.

 

Answer :  1. Creating a Market Offering:

 

The second feature of marketing is creating market offering. It refers to providing complete information about the product and services, e.g., providing information about the name of the product and service, type, price, size, centre of availability, etc. A good market offer is always

 

 

 (iii) What is MIS?

Answer :  MIS is the use of information technology, people, and business processes to record, store and process data to produce information that decision makers can use to make day to day decisions. The full form of MIS is Management

 

 

 

 

 

 (iv) Why is scanning of environment a crucial task?

 

Answer : Environmental scanning is the process of gathering information about events and their relationships within an organization's internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization.

 

 

 

 

(v) What is Marketing Audit?

 

Answer : A marketing audit is a comprehensive examination and analysis of your marketing activities, goals and objectives. By implementing an audit, you're able to take a look at the way your marketing efforts are planned and managed, and how they are performing relative to the goals of

 

 

(vi) What are the types of communication system?

 

Answer : The communication system enables the successful transmission of idea or any other important information among individuals. The person from whom the thought originates carefully encodes his ideas into a sensible content which is now ready to be shared with everyone. He is

 

 

 

(vii) What do you understand Channel of distribution?

 

Answer : Distribution channels in marketing are one of the “4 Ps” (product, promotion, price, placement i.e. “distribution”). Distribution Channels are key element in marketing strategy — they help to expand business to end users and grow revenue.

 

 

 

(viii) Define Market research?

 

Answer : Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. This method allows

 

 

 

 (ix) How marketing is a “Pull approach” explains.

 

Answer : Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods. The ultimate goal is to strengthen consumer awareness of a brand and products and foster demand. Examples of pull marketing

 

 

 

 

(x) What is Demographic environment?

Answer : The demographic factors like gender or ethnicity of the market are useful to segment the target population for impactful marketing. The focus lies mostly on the people who are most likely to

 

 

 

 

Note: Answer any four questions. Each question carries 5 marks (Word limits 500)

 

Q. 2. Explain the various types of promotion techniques used in marketing.

 

Answer : A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix.

Depending on the communication means, the promotional techniques can be:

 

 

 

Q. 3. Explain the role challenges of using internet in marketing.

 

Answer : Internet marketing can have some disadvantages to the way a business operates. Below shows some examples of challenges that businesses may face;

 

1. Having a mobile responsive website

In April 2015 Google announced an algorithm update that was deemed "mobileaggedon". In a nutshell, Google said your website was going to be penalised if it wasn't responsive and it would give

 

 

 

 

Q. 4. Explain various philosophies of marketing.

 

Answer : Each and every company has its own idea on how the company will do production, how it will sell and do the marketing of its product. For example, A company which makes caps of very high quality with high selling rates and invests lot of money to make their brand value (via marketing),

 

Q. 5. What is marketing management? What is role and scope of marketing management?

 

Answer :  Management is the process of getting things done in an organised and efficient manner. Marketing management aims at efficient operation of marketing activities.

 

 

 

 

 

Q. 6. Differentiate between selling and marketing.

 

 

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