Leadership and Change Management - ICFAI Solved assignments and papers

 

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Leadership and Change Management

·       Section 1: Caselets (30 Marks)

·       Read the Caselets and Answer All the Questions

 

Caselet 1 (15 Marks):

In 2020, Netflix became the largest entertainment company in the world in terms of market capitalization. There is a further chance for growth for Netflix as more people have remained indoors due to the impact of Covid-19.

The success of Netflix can be attributed to the company’s fair use of opportunities and its keen understanding of the market. What started initially as DVD business has now evolved into a market leader of home entertainment business.

Netflix was founded by Reed Hastings and Marc Randolph in 1997 as a rent-by-mail DVD service that used a pay-per-rental model. Customers had to browse a list of available movies and shows and place their orders with Netflix. They would receive their list by post and had to send back by post after viewing. This was an innovation in DVD distribution at that time, one of the many adopted by Netflix.

Since then, Netflix has evolved into a streaming service that allows its customers to watch a wide variety of video entertainment on thousands of Internet-connected devices. It is a direct-to-consumer subscription video service.

The second innovation was the personalized movie recommendation system, which used the ratings of members to accurately predict choices for all members. This was such a popular system that resulted in a sharp hike in the number of Netflix subscribers.

In 2007, Netflix started another innovative practice of ‘streaming’ which allowed members to instantly watch television shows and movies on their personal computers.

In 2013, Netflix pioneered the screening of original content. The movies and TV shows were highly popular and some of them were also nominated to the Emmy awards.

These innovations made Netflix very popular globally, with 50 million subscribers worldwide.

 

 

Answer the following Questions:

A. Discuss the innovational journey of Netflix from its inception in 1997 to 2020. (8 Marks)

Answer: When Reed Hastings and Marc Randolph founded Netflix (formerly known as Kibble) in 1997, the company appeared to be little more than an upstart DVD rental business whose only real value proposition was the mail-order element of its operation. Fast forward two decades and Netflix has become one of the biggest TV and movie studios in the world, with more subscribers than all the cable TV channels in America combined. How did Netflix go from renting movies to making them in just 20 years?

Netflix is an inspirational example of a

 

 

B. Many experts consider the Netflix practices of ‘streaming directly to customers’ and ‘screening of original content’ disruptive innovation in the field of entertainment. Do you agree? Justify your answer. (7 Marks)

Answer: Disruptive innovation is when a new entrant targets overlooked segments with a new offering (and often a new business model) that is more affordable, convenient or simpler than the existing offering. The new offering doesn’t match existing offerings on traditional performance criteria, but the ignored customers don’t care; they prefer the affordability and accessibility of the new offering. The new entrant gets a foothold and over time takes more and more of the existing market, eventually displacing the incumbent.

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Caselet 2 (15 Marks):

The Leadership Development Center at Ford Motors offers four core programs in leadership. They are tailored to meet leadership demands at different levels of the organization. They are aimed at identifying, selecting, and developing next generation leaders.

The New business leader program comes at the primary level. This program helps participants to identify innovative ideas that transform business. By the year 2001 the participants came up with 600 Quantum idea projects, which had specific impact on business. Participants of this program develop their leadership skills while they take ideas from the conception to the implementation stage.

The Leadership for the new economy program is meant for leaders at the next level. The program aims at helping participants identify new ways to work. The program enables leaders to deliver good business results, and enrich the lives of their subordinates by using new economy tools. The program also helps participants to have a ’total leadership perspective’ to integrate work, home, community, and self.

The Experienced leader challenge program focuses on delivering improved business results by reducing costs and generating revenues, and employing cross-functional teams. Participants develop their capacity for leadership by working in an environment that enhances new business knowledge, and demands broad, cross-functional networks for specific results.

The Capstone program is meant for leaders at the highest level of the organization. This program prepares people to take up senior leadership responsibilities. Projects taken up as a part of the program are strategic in nature. Senior leaders participate in coaching, teaching, and evaluating participants.

 

Answer the following Questions:

A. Discuss how Ford Motors prepares people to take up senior leadership positions and identify new ways of working. (8 Marks)

Answer: Ford Motor Company is facing those same questions; senior management has set the direction. In our 2000 Corporate Citizenship Report, chairman William Clay Ford Jr. writes:

"We see no conflict between business goals and social and environmental needs. I believe the distinction between a good company and a great one is this: A good company delivers excellent products and services; a great one delivers

 

B. The New business leader program comes at the primary level. Discuss all the activities that are considered suitable for the ‘primary’ level. (7 Marks)

Answer: Leadership development is a program that is implemented to widen the capacity of individuals to perform efficiently in headship roles within an organization. It focuses on developing and honing professionals’ abilities to take on critical responsibilities in an organization, such as designing and executing business strategies, building alignment and helping others with career growth. The development programs also help

 

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Section 2: Applied Theory (20 Marks)

Answer any One Question:

1. One way to change organizational culture is to change the mental models of employees in the organization.  In view of this statement,

(a)  Define the term organizational culture

(b)  Define the term mental models

(c)  Discuss how organizational culture can be changes with special attention to the theories advocated by Skinner and Festinger.

Answer:

 

(Or)

2. Discuss in detail any 6 differences between ‘work groups’ and ‘teams’

Answer: What Is a Group?

A group in the workplace is usually made up of three or more people who recognize themselves as a distinct unit or department, but who actually work independently of each other. For example, a small business may have a client services group, but one person may focus on local clients, one person may focus on regional clients and a third person may assist those individuals. Also, groups tend to be permanent fixtures with ongoing goals

 

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