Market Research - NMIMS

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School for Continuing Education (NGA-SCE)

Course: Market Research

Internal Assignment Applicable for September 2020 Examination

Assignment Marks: 30

Instructions:

· All Questions carry equal marks.

· All Questions are compulsory

· All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible.

· All answers to be written individually. Discussion and group work is not advisable.

· Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference.

· Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed.

· Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer		For Numerical Answer
Assessment Parameter	Weightage	Assessment Parameter	Weightage
Introduction	20%	Understanding and usage of the formula	20%
Concepts and Application related to the question	60%	Procedure / Steps	50%
Conclusion	20%	Correct Answer & Interpretation	30%

Question: As a researcher, you need to study how many Kirana stores in Mumbai sell corn flakes of well-known US firm namely Kelloggs. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research alongwith timelines. (10 Marks)

Answer: Introduction

The non-probability testing strategy uses non-randomized processes to draw the model, unlike probability looking at methodology. Strategy evaluating non-probability combines judgment by and large. The individuals are selected on random basis in this case. There is an open game for associates and fronds to get selected in this selection model. Regardlessof the non-probability checking, in the indirect cases, it is a useful process of collection of data. Thetechnique is apt as it is easy to utilise and get participants. One of the limitations of the non-probability analysis is that

Question.2 You are the Head of a Market Research Organisation. Your FMCG client Kraft Heinz has recently introduced “High Fibre,” a new type of biscuit that contains ingredients that are meant to be good for Heart patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed

by the FMCG client. (10 Marks)

Answers: Introduction

Test markets give the ability, under appropriate circumstances, to gauge the demand for offers. Besides, they are useful in identifying and amending products reviewing and unique problems. For example, a test market found that P&G had at first overrated Pampers; Pampers became an efficient brand after P&G lowered the cost per diaper.

Concept and Application

There has been a revolution in demonstrating hypothesis and experience in recent years that we do not begin to explain without understanding the customer's shifting part. Customers are becoming as filling as Pseudo-advertisers who contribute successfully and also intentionally to highlight the resources

Question. 3. You have been recently appointed as a “New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company). You have been asked to develop 2 new innovative products namely Dishwasher & Air Purifier as part of their product portfolio.

a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)

Answer: 3

Introduction

Critically, any point of view leads to our perception of how to effectively conduct consumer interaction fostering practices in which the organization actively persuades, engages, and quantifies customer engagement in promotional capabilities outside their monetary assistance. In this last section, we summarise these perspectives and include a fair manual for implementing ads for customer interaction and providing possible fruitful areas for future analysis.

Concept and Analysis