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Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS - 611: Rural Marketing
School of Management Studies INDIRA GANDHI
NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 068
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ASSIGNMENT |
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Course
Code |
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MS-611 |
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Course
Title |
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Rural
Marketing |
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Assignment No. |
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MS-611/TMA/Sem-II/2020 |
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Coverage |
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All
Blocks |
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Note: Attempt all the questions and submit this
assignment to the Coordinator of your Study Centre on or before 31st October,
2020.
1.
How do environmental
variables like available infrastructure and rural politics affect rural marketing?
Explain giving suitable examples.
2.
What would be a suitable
media-mix for the following products for rural markets in your region? Given
reasons for your answer in each case.
(a) LED
bulbs
(b)
Cooking Oil
3.
Suggest some possible areas
where Rural Marketing Research could find increasing application in India.
4.
Describe the different
types of promotional pricing methods used for rural markets. What type of
promotional pricing would you use for the following and why? (attempt any one)
(a) Biscuits
(b)
Electric Fans
5.
India’s refrigerator market
is highly competitive with a large number of brands. There is a surplus supply,
with all the manufacturers coming out with new strategies. An existing player
now wants to focus on the rural markets as urban sales have stagnated. The
company plans to customise its products with special attention to rural
markets. Suggest a suitable marketing strategy to the company for entering
rural markets.
Dear students, get latest IGNOU MBA
Solved assignments by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
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