IGNOU BBA 106 - Retailing

 

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BBA-106

                                    Internal Assignment-1

i.What is Retail Location?

When it comes to business, retailers have one overall goal: to sell merchandise. That's why they focus on sales floor space, adequate parking for customers, and an overall image that draws in customers. Of secondary

 

 

ii.   List the various factors considered for site Selection Analysis.

There are six factors of competitive advantage: quality, price, location, selection, service, and speed and turnaround. These are important because you want customers to come to your business so you do

 

iii.  What is Trading Area?

A retail trade area is the geographic area that a retail store draws from, the longest drive a customer is willing to make. Retailers typically have

 

iv.  Explain briefly the different layout patterns.

Keeping in view the type of industry and volume of production, the type of layout to be selected is to

 

 v.   Explain the functions of retailing.

Functions of retailers

Generally, retailers are involved in the following functions:

1. Function of breaking bulk: Retailers break up large quantities into smaller units such as individual canes, bottles, packets, appropriate for consumer use.

 

 

Q.2   Explain global retailing market and its dimensions

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives"

Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide.

 

 

Q.3	Explain the retail supply chain management and logistics;
	also explain its importance and functions.

 

Supply chain management (SCM) is the broad range of activities required to plan, control and execute a product's flow, from acquiring raw materials and production through distribution to the final customer, in the most streamlined and cost-effective way possible.

 

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