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Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS-66: MARKETING RESEARCH
School of Management Studies INDIRA GANDHI
NATIONAL OPEN UNIVERSITY MAIDAN GARHI, NEW DELHI – 110 06
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ASSIGNMENT |
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Course
Code |
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MS–66 |
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Course
Title |
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Marketing
Research |
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Assignment Code |
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MS-66/TMA/SEM
–II/2020 |
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Coverage |
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All
Blocks |
Note : Attempt all the questions and submit your
assignment to the coordinator of your study centre on or before 31st October,
2020.
1.
(a) What is marketing
research? Try and link the role of marketer with the customer in the entire
process of marketing research. Illustrate the above with a hypothetical example
of your choice.
(b)
Explain the areas of marketing research in the
following situations
(i)
Firm planning to foray into
wellness products
(ii)
Proposed launch of electric
car
2.
(a) A
leading Indian motorcycle manufacturer has assigned the task to conduct a study
for their proposed electric motorcycles for the mass market. Prepare a detailed
market study for the company with your recommendations.
b)
What is data? What are the
different types of data available for a researcher? Bring out the relationship
between data and the research process with suitable illustration.
3.
(a) Distinguish between
Quantitative research and Qualitative research. With the help of suitable
examples discuss the possible areas where qualitative research can be used in
marketing problems.
(b)
Discuss the importance of
Data Processing, Coding, Tabulation and Data Presentation in a research
project.
4.
(a) Explain the terms
univariate, bivariate and multivariate analysis with suitable examples. Explain
the term “Analysis of Association” and the various techniques that a researcher
can use for data analysis.
(b)
Describe briefly the
various multivariate procedures available to analyze associated data in the
context of marketing.
Dear students,
get latest IGNOU MBA Solved assignments by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
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