Strategic Management

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Strategic Management

Assignment

Qatar 2018

GENERAL INSTRUCTIONS:

·       All assignments are to be submitted on 24th May 2018 to examinationboard@atmsedu.org and cc to afatima@atmsedu.org.

·       Hardcopy submissions to be done on 25th May 2018.

·       If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day.

·       Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated under SBS

Preamble

This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar.

Presenting your findings

Your report should be presented in a management report format which includes an:

Executive summary (make it brief), Introduction (setting out the scope of your work), Main body,

Recommendation and Conclusion

Your report should incorporate the following steps:

1. Identify the firm’s existing vision, mission, objectives, and strategies.

2. Develop vision and mission statements for the organization.

3.           (a) Identify the organization’s external opportunities and threats.

(b) Develop PESTEL

4. Construct a Competitive Profile Matrix (CPM).

5. Construct an External Factor Evaluation (EFE) Matrix

6. Identify the organization’s internal strengths and weaknesses.

7. Construct an Internal Factor Evaluation (IFE) Matrix.

8. Recommend long-term objectives and specific strategies to achieve them. Compare your recommendations to actual strategies planned by the company.

9. Choose (any two) matrix from question 9.

Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate.

10. Specify how your recommendations can be implemented and what results you can expect. What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you foresee. Your recommendations to address them.

11. Recommend procedures for strategy review and evaluation.

Type of organization

·       If your organisation is part of a larger international organization, you may consider only your country's division. Avoid considering individual departments or sections of an organisation as this will constrain you to deal with functional-level strategy only.

·       If your organisation is a government department, proceed with an analysis of that division, providing, it is a budgetary centre. Dealing with a subdivision will constrain you to deal with functional-level strategy only.

·       If your organisation is an independent, not-for-profit entity, proceed according to the advice above.

·       Make sure the conclusion is not just a summary of your recommendations. Emphasize the key recommendations in your conclusion and consider how they might be actioned.

Question. 1. Identify the firm’s existing vision, mission, objectives, and strategies.

Answer: The retail landscape continues to change and the places where people make purchases are more varied than ever before. As category leaders, Wrigley and Mars Chocolate, two business units of Mars, Inc., have a joint vision of better meeting shoppers’ needs at all the places they check out, whether the front end, pharmacy or online. The companies are bringing their decades of impulse leadership and new global shopper insights to partner with retailers to implement forward-thinking merchandising recommendations, improve the shopping experience and drive growth.

Question. 2. Develop vision and mission statements for the organization.

Answer: In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a

Question. 3. (a) Identify the organization’s external opportunities and threats.

Answer: Mars Incorporated is an American multinational company primarily engaged in production and marketing of confectionery, Petcare, drinks and other foods products. Mars has a wide range of popular products in all categories and is focused on producing nutritious products. Mars has a presence in over 78 countries globally and is a privately owned company.

Question. (b) Develop PESTEL

Answer:

PESTLE Analysis of the Mars Bar

Political: Nestle and Master Foods with its main brand the Mars bar is receiving criticism for sourcing it chocolate from the West African countries like the Ivory Coast where the cocoa trade is being used to fund conflict to the tune of £60 million a year. The Ivory Coast provides some 40% of the world’s cocoa, since 2002 it has been torn apart by civil war. The allegations are that the profit from cocoa has been directly siphoned into government funds and used to finance their conflict with the rebels. In addition the rebels extorted money directly

Question. 4. Construct a Competitive Profile Matrix (CPM).

Answer: In order to better understand the external environment and the competition in a particular industry, firms often use CPM. The matrix identifies a firm’s key competitors and compares them using industry’s critical success factors. The analysis also reveals company’s relative strengths and weaknesses against its competitors, so a company would know,

Question. 5. Construct an External Factor Evaluation (EFE) Matrix

Answer:

External Factor Evaluation (EFE) Matrix

Question. 6. Identify the organization’s internal strengths and weaknesses.

Answer: The SWOT Matrix is an important matching tool that uses factors from both the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) to develop four types of strategies: SO (strengths-opportunities) Strategies, WO (weakness-opportunities) Strategies, ST (strengths-threats) Strategies, and WT (weakness-threats) Strategies. Strengths and weaknesses are taken from the IFE while opportunities and threats are taken from the EFE. From there, various internal and external factors are matched together to come up with the four different types of strategies mentioned before.

Question. 8. Recommend long-term objectives and specific strategies to achieve them. Compare your recommendations to actual strategies planned by the company.

Answer: SO Strategies are ones that use internal strengths to take advantage of external opportunities. Our group found that it would be beneficial for Hershey to focus mainly on intensive strategies. With such diverse product offerings and changing tastes of consumers, product development can be an attractive SO Strategy. Furthermore, with the recent news of dark chocolate health benefits and Hershey being the largest chocolate producer in North America, they should market the dark chocolate health benefits in which

Question. 9. Choose (any two) matrix from question 9. Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate.

Answer:

Strategic Position and Action Evaluation (SPACE) Matrix

			Rating
	Financial Position
	Long-term debt is $1,505,900, an increase of 17.6% from 2007.	1
	Earnings per share is $1.41, up .45 from 2007.		4
	Net income is $311,405,000, up 45.4% from 2007.	6
	Net sales are $5,132,768, up 3.8% from 2007.		5
			16

Question. 10. Specify how your recommendations can be implemented and what results you can expect. What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you foresee. Your recommendations to address them.

Answer: To maintain and even strengthen Hershey’s position in the confectionery industry, we provide the following recommendations:

Increase joint advertising to market their major products

Hershey can use joint advertising to add profit. This will also allow Hershey to instantly gain more customers based on the trust consumers may have with their business partner. Having a joint venture is also beneficial when it comes to advertising

Question. 11. Recommend procedures for strategy review and evaluation.

Answer: It all started with a decision by a man named Hershey, which ended up becoming one of the world’s best known chocolate brand and well-known theme park. Milton S. Hershey, the founder and creator of the Hershey chocolate bar, started his journey in 1876 with his first candy bar. Hershey started the Lancaster Caramel Company which produced not chocolate, but a caramel candy. By the 1900s, after the great success of

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