SBS – MBA Management Information System Take-Home Assignment 1 Doha

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SBS – MBA

Management Information System

Take-Home Assignment 1

Doha

STUDENT ID

UNIT TITLE

UNIT CODE

Name (in Full) ____________________________________________________________

GENERAL INSTRUCTIONS

·           All assignments are to be submitted on 16th August 2018 to examinationboard@atmsedu.org and cc to afatima@atmsedu.org.

·           Hardcopy submissions to be done on 17th August 2018.

·           If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day.

·           Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated under SBS

PRESENTATION OF ASSIGNMENT

·       You should include a title page and list of contents.

·       Use headings and sub-headings to organize your report and include supporting material in the document file.

·       Number all pages sequentially.

·       Any published material you refer to should be properly referenced and included in a reference list at the end of your assignment (see Plagiarism notice overleaf).

Total Marks: _______ / 60

Assignment Instructions

You must read thoroughly the compiled article below, then answer ALL the following questions. Follow the University’s guidelines for assignment referencing, formatting and structure. Mark for each question is given next to the question. Total mark for this assignment is 30.

Facebook – Data Privacy Dilemma

In 2018, Facebook founder and CEO Mark Zuckerberg came under fire from lawmakers, testifying before a U.S. congressional hearing, for the Facebook data-privacy dilemma that angered many users, causing panic in the stock market and intense inquiries from lawmakers and regulators worldwide. Cambridge Analytica, a U.K.-based political data analytics firm, illicitly procured the data of 50 million Facebook users, without their knowledge or consent.

In an interview with MSNBC, Apple CEO Tim Cook criticised Facebook’s handling of the situation and argued that Apple could “make a ton of money” if it chose to monetize its customers’ data. “This is not something that we just started last week when we saw something happening. We’ve been doing this for years”.

In response, Facebook detailed several steps it’s taking to set things right. It said it would investigate all apps that had access to large amounts of information prior to 2014. Further, it announced new plans for restrictions on developers’ data access, adopting tougher policies and terms for third-party app developers, shutting down certain programs, updating its privacy tools that were designed to make them easier to find and use, including an easier to use data management tool called ‘Access Your Information’ to provide a simpler way for users to manage, delete or download their posts or personal profile info, plus enabling users to easily see info that the company uses to serve targeted advertising.

Consequently, Facebook and other technology companies will be obliged and forced to comply with stricter European privacy protections. The European Union’s General Data Protection Regulation (GDPR), which came into effect May 25 2018, required companies to obtain consent before collecting data from consumers. It also gave consumers the right to learn what companies know about them and even ask a company such as Facebook to delete photos or any other data it may have. While that, GDPR technically applies only to services offered to EU residents, given the global nature of many online services and the increased focus on privacy, some of the new rules could apply to U.S. users. It’s important to mention here that GDPR, was first drafted in early 2012, passed despite heavy lobbying against it by big tech companies.

Facebook tracks both its users and nonusers on other sites and apps. It collects biometric facial data without users’ explicit “opt-in” consent. Facebook uses artificial intelligence to analyse users’ behaviour. For example, among many possible target audiences, Facebook may offer advertisers 1.5 million people “whose activity on Facebook suggests that they’re likely to engage with/distribute liberal political content” and nearly seven million Facebook users whom for example, prefer certain goods in certain countries. Facebook uses software tools for tracking activities. For example, when internet users go to other sites, Facebook may still monitor their activities with software like its ubiquitous “Like” and “Share” buttons, and something called Facebook Pixel — invisible code that’s dropped onto the other websites that allows that site and Facebook to track a user’s activities.

Not only, Facebook mine information about users, but in fact many other companies, do similar activities, such as for examples, news organizations like The New York Times. The reason that Facebook was singled out for such practices, it was due to being a market leader and its stockpiling of personal data is at the core of its $40.6 billion annual business. Despite that Facebook requiresoutside sites that use tracking technologies to clearly notify Facebook users, and allows them to opt out of seeing ads based on their use of those apps and websites, that did not stop angry users from raising their concerns over Facebook’s practices. Facebook stresses that, when users sign up for an account, they must agree to the company’s data policy. It plainly states that its data collection “includes information about the websites and apps users visit, users’ use of their services on those websites and apps, as well as information the developer or publisher of the app or website provides to them or Facebook.” But in Europe, some regulators contend that Facebook does not obtain users’ explicit and informed consent to track them on other sites and apps. Their general concern, was that, many of Facebook’s 2.1 billion users had no idea how much data Facebook could collect about them and how the company could use it. And there is a growing unease that tech giants are unfairly manipulating users.

To assure and deal with consumers and regulators’ discomfort and anger over the amount of personal data that Facebook collects, Facebook announced an extended data privacy feature in the F8 Conference May 2018 called the “Clear History,” feature for users to view what apps and websites they interacted with on Facebook, allow them to clear their browsing history on Facebook (eg. what they clicked on, websites they visited, etc.) as well as allowing them to bar the social network from collecting it again moving forward.

Questions: You must answer ALL question- (7.5 Marks Each)

The mark for each question is given next to the question.

The total mark for this assignment is 30.

1. Based on the compiled article above, explain the steps Facebook took to overcome its data privacy crisis. Explore the ‘Data Policy’ section on Facebook.com, and explain how a user can manage or delete his/her own information? (7.5 marks)

Answer: Facebook founder and CEO Mark Zuckerberg has finally addressed the growing crisis confronting his company over how Cambridge Analytica allegedly used data collected from 50 million users without their direct consent in its work for Donald Trump’s presidential campaign. After days of silence, Zuckerberg on Wednesday outlined steps he said would protect users’ information in the future.

2. Search the Web for the GDPR, then answer the following questions: Explain the purpose of GDPR. Describe at least three the key privacy and data protection requirements of the GDPR. (7.5 marks)

Answer: In January 2012, the European Commission set out plans for data protection reform across the European Union in order to make Europe 'fit for the digital age'. Almost four years later, agreement was reached on what that involved and how it will be enforced.

One of the key components of the reforms is the introduction of the General Data Protection Regulation (GDPR). This new EU framework applies

3. Describe Facebook’s e-business model and revenue model. Discuss Facebook’s business benefits and challenges. (7.5 marks)

Answer: In business school, case studies of successful companies often involve a story of an innovator who created physical products and services, mass media, or services at scale for global consumers.  Yet I’d assert that web-based Facebook is one of the most brilliant business models we’ve ever seen.  If you use the service, Facebook has you to thank for all your hard work.

Despite yesterday’s IPO closed at nearly opening price, it’s important to pause and think about how this company’s market cap reached $100 billion (for

4. Evaluate in general terms, the challenges facing social networking websites and identify ways companies can prepare to face these issues. (7.5 marks)

Answer: A recent survey conducted by Proofpoint found that 8% of companies had terminated employees due to social media usage (common causes including sharing sensitive information on a network). And while the statistic seems significant, it only underscores one of several upcoming challenges nearly every organization will face as changes in people, process and technology fueled by the collective movement we call social media begin to transform business. Here are a few challenges that every organization should be planning for

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

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or

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