MS - 11 - Strategic Management

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ASSIGNMENT

Course Code                                                 :                            MS - 11

Course Title                                                  :                            Strategic Management

Assignment Code                                        :                            MS-11/TMA/SEM - II/2018

Coverage                                                       :                            All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2018 to the coordinator of your study centre.

Question. 1. What is a ‘mission statement’? Explain why is it necessary to formulate a mission statement initially in the process of formulating a strategy?

Answer: “What is our business and what are we trying to accomplish on behalf of our customers?” (Direction, umbrella statement, purpose statement, scope of operation)

Purpose Statement

What a company is currently seeking to do for its customers is often termed the company’s mission. It answers the question “What is the company’s reason for existing?” A mission statement is a statement of the company’s purpose. A mission

Question. 2. Write a brief case study showing the strategic development and its current strategic position of the company of your choice. Use the published information about the company.

Answer: Strategic Positioning of a firm is one of the hottest concepts in all industries. Driven by pressures such as increased competition, the need to improve quality products and services, the need for innovation firms are increasingly investing on the positioning strategies with the aim of developing competitive advantage over their competitors. This 21st century has seen more services and products increasingly becoming competitive and similar in terms of product features, capabilities and prices. This has brought about

Question. 3. How is Cost Leadership helpful in determining the success of a business organization? Explain with the help of an example.

Answer: It is tempting to think of cost leaders as companies that sell inferior, poor-quality goods and services for rock-bottom prices. The Yugo, for example, was an extremely unreliable car that was made in Eastern Europe and sold in the United States for about $4,000 in the 1980s. Despite its attractive price tag, the Yugo was a dismal failure because the car was so poorly made that drivers simply could not depend on the car for transportation. Yugo exited North America in the early 1990s and closed down entirely in 2008.

Question. 4. Choose two companies from a specific sector which are following diversification strategies. Compare and contrast the diversification strategies followed by these companies.

Answer: Diversification is a form of corporate strategy to increase profitability of a company through greater sales volume obtained from new products and new markets. It occurs either at the business unit level or at the corporate level. It is a risk management technique that mixes a wide variety of investments within a portfolio. It attempts to smooth out unmethodical risk events in a group so that the positive performance of some investments will

Question. 5. Identify a company which is on the verge of closing. Analyze the reasons for the decline of the company.

Answer: While the likes of pie franchise Pie Face and jewellery chain Bevilles have come out the other side, these examples are in the minority.

According to Cliff Sanderson, chief executive of corporate recovery firm Dissolve, voluntary administration will only save around 10% of

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