Operations Management SBS – MBA




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Operations Management
SBS – MBA
Assignment -1
Qatar 2018

Table of Contents
Question 1 3
Question 2 5
Question 3 8
Question 4 11
Question 5 14



Answer any five (5)from the following questions. Each question carries 12 marks.

Executive summary:

Service and manufacturing operations have differences and similarities. For example, both create mission statements and a vision for how the organization will be run and perceived by customers.
                                                         
Introduction:


Question 1: Outline the similarities and differences between manufacturing and services in terms of operations management.                                                                                   

Answer: Similarities:

Characteristics: Manufacturing operations produce tangible goods, which are physical products that can be held and seen. Manufacturing can be broken down into two branches: process and discrete manufacturing. While process manufacturers produce goods that typically use a formula and ingredients, such as soda pop or pharmaceutical drugs, discrete manufacturers produce goods from parts, such as electronics, appliances and automobiles. On the other hand, service operations provide certain intangible services that may not be



Question 2: Identify the competitive priorities (CSFs) in a service organization of your choice. What is the role of the operations manager in ensuring that these CSFs are achieved in the organization?

Answer: Operations management is a multi-disciplinary field that focuses on managing all aspects of an organization's operations. 

CSF’s in a service Organization - HSBC BANK DUBAI

1.       Expand branches as well as more ATM's to strategic locations, this will increase brand awareness as well as accommodate more customers and improve accessibility.
2.       Increase the company's competitive advantage, through promotions, higher offerings (e.g. interest rates, overdrafts) and better customer services to gain an upper hand on their competition.
3.    Implement training and workshops for


Question 3: Does your organization emphasize time – based competition? What are the advantages and disadvantages of time – based completion for your organization?

Answer: JIT was the first manifestation of time-based competition. Time-based competition is the extension of JIT into every facet of the product delivery cycle, from research and development through marketing and distribution of the final product. Even quality, while still critical to success, is not the competitive advantage it once was in many industries.

Manufacturing firms then have three strategic options: seek coexistence, retreat in the face of competitors, or attack (directly or indirectly). It has


Question 4: Identify the daily beliefs and guiding beliefs for your organization. Provide three examples of each. How do these beliefs compare with reality?                       

Answer: The beliefs determine what we do, how we do it, and how we see our accomplishments in relation to the rest of the world.

Most people have little insight into what ignites their day-to-day behavior, according to scientific evidence. Often described as motives, the instrumental forces that drive and direct our behavior are based on a series of tacit beliefs that we have about ourselves. In aggregate, these self-beliefs determine the direction and intensity of our motivated action.

Self-beliefs are so powerful that the evaluations will strongly influence the careers we seek, the relationships we pursue, and ultimately what we do or do not


Question 5: Investigate the types of qualitative forecasting techniques used in your organization. How do senior managers identify the appropriate forecasting technique to use in different circumstances? Do you think these techniques are used appropriately in your organization?                                                                                                         

Answer: Managers use forecasts for budgeting purposes. A forecast aids in determining volume of production, inventory needs, labor hours required, cash requirements, and financing needs. A variety of forecasting methods are available. However, consideration has to be given to cost, preparation time, accuracy, and time period.

The manager must understand clearly the assumptions on which a particular forecast method is based to obtain maximum benefit.



Question 6: Describe the basic layout types for both manufacturing and service facilities, and identify when each is best used.                                                                                          

Answer:



Question 7: What criteria are used for purchasing decisions of key components in the supply chain in your organization (or one with which you are familiar)                                        

Answer:



Question 8: What do you see as an opportunity to improve the planning process in your organization?

Answer:


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