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ASSIGNMENT
Course Code :
MS - 612
Course Title :
Retail
Management
Assignment Code : MS-612/TMA/SEM - II/2015
Coverage :
All Blocks
Note : Attempt all the questions and submit
this assignment on or before 31st October, 2015 to the coordinator of your
study centre.
Q. 1. a) Distinguish a retailer from retail
business in the Indian context. Explain why the neighborhood small retailers
still continue to be favored by the customer.
Answer:Retailing in India is one of the pillars of its
economy and accounts for about 22 percent of its GDP. The Indian retail market
is estimated to be US$ 500 billion and one of the top five retail markets in
the world by economic value. India is one of the fastest growing retail markets
in the world, with 1.2 billion people. As of 2013, India's retailing industry
was essentially owner manned small shops. In 2010, larger format convenience
stores and supermarkets accounted for about 4 percent of the industry, and
these were present only in large urban centers. India's retail and logistics industry
employs about 40 million Indians (3.3% of Indian population).
b) Discuss the major factors which lead to
unprecedented growth of retailing in the Indian scenario.
Answer:The retail real estate sector is a significant
contributor to India’s economic activity. Though a quantitative measurement of
the retail sector is difficult to derive through the Government statistics, the
trade, hotels and restaurant sectors come close to giving an estimate of its
contribution.
That component, in which retail (both organised
and unorganised) is the dominant activity, accounts for around 18% of India’s
GDP. Within the services
Q. 2. a) Distinguish traditional retail formats
from modern retail formats with suitable illustrations.
Answer:Retailing as a concept is not new in India. In
fact, it Dates back to the period of hard-core traditional formats of retailing
that prevailed in the form of Haats, Shandis, Painth, Weekly Bazaar and the
famous kirana or BaniyakiDukan.It is only during recent past that Indian retail
sector is witnessing a Process of Change and is poised to undergo dynamic
Transformation. RPG group forays into organized retailing with new and improved
formats.India is now developing into a retail power where both organized and
unorganized retail sector compete with each other.
b) What do you understand by the term
“Atmospherics” in retail business? What are the key components of atmospherics
that retailer should consider for increased foot falls.
Answer:Retail atmospherics involves all details of a
store's physical environment and the effects on customers. You want shoppers to
feel comfortable browsing your store and for the environment to be conducive to
making a purchase. An analysis of retail atmospherics can point the way to
identifying your store's best physical features and areas that could use
improvement.
Features: The number of features in an analysis
Q. 3. a) Critically evaluate the significance
of Locational Decisions in retail business . What are the factors that the
following retail businesses should consider before finalizing the site for
their respective store.
i) chain of chemist stores
ii) leading two wheeler motorcycle dealership
iii) private brand grocery retailer
Answer:Location is the most important ingredient for
any business that relies on customers. It is also one of the most difficult to
plan for completely. Location decisions can be complex, costs can be quite
high, there is often little flexibility once a location has been chosen and the
attributes of location have a strong impact on a retailer’s overall strategy.
In India, most retailers prefer to own the property rather than avail of the
desired
b) Define Merchandizing. Discuss the major
objectives of merchandising in retail business and elaborate on the role and
responsibilities of a merchandizing Manager in achieving the firms merchandise
objectives.
Answer:In the broadest sense, merchandising is any
practice which contributes to the sale of products to a retail consumer. At a
retail in-store level, merchandising refers to the variety of products
available for sale and the display of those products in such a way that it
stimulates interest and entices customers to make a purchase. In retail commerce, visual display
merchandising means merchandise sales using product design, selection,
packaging, pricing, and display that stimulates consumers to spend more. This
includes disciplines and discounting, physical presentation of products and
displays, and the decisions about
Q. 4. a) Discuss and distinguish transactional
marketing from relationship marketing with suitable examples. Taking any retail
business of your choice suggest ways to establish customer loyalty.
Answer:While all marketing focuses on gaining clients
and increasing profits, relationship marketing and transactional marketing take
different views of the role of the client. The transactional approach views the
client solely as a vehicle for sales, while relationship marketing establishes
a relationship with the person behind the sale.
Transactional Marketing: Transactional marketing is
b) What are the major growth drivers of
Non-Store retail business in India? Discuss the challenges for their
sustenance.
Answer:Retailing is a distribution channel function,
where one organisation buys products from supplying firms or manufactures
products themselves, and then sells these directly to consumers.
In majority of retail situations, the
organisation, from whom a consumer buys, is a reseller of products obtained
from others, and not the product manufacturer. However, some manufacturers do
operate their own retail outlets in a corporate channel arrangement.
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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us at : 08263069601
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