Case Study Project - Elective – Sales Marketing Management

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Case Study Project

Total Marks: 100

Elective – Sales Marketing Management

Q. 1. Create a multi-level strategic plan to help an industry (your choice) generate, track, capture and distribute more leads.

•             A Marketing Plan to build that show spending and starts needed to hit goal.

•             Calls to measure the effectiveness of all marketing and advertising efforts.

•             Internet spending in order to create better media mixes

•             Unique URLs along with micro sites added to all traditional media creative to enhance the tracking process.

•             Internet campaigns to generate more immediate response rather than taking a more brand-oriented approach.  

•             Monthly reporting on Marketing to ensure expectations are being met. 

•             Consistently to ensure integrity resulting in an increase in results, lower cost

•             Communication with media and vendors.

Answer:Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling,  network marketing, and referral marketing. According to the US FTC, some MLM companies constitute illegal pyramid schemes which exploit members of the organization.

MLM is one type of direct selling. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. MLM salespeople not only sell the company's products but also encourage others to join the company as a distributor.

With advertising dollars following the consumer’s movement beyond the computer screen to mobile phones and tablets, it is more important than ever to measure competitive digital spend in order to capture the full story of the competitive advertising

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