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Course: Marketing Strategy
Internal Assignment Applicable for September 2023 Examination
Assignment Marks: 30
Q1. Explain the concept of Value Chain Analysis with an example. (10
Marks)
Answer: Value Chain Analysis:
Value Chain Analysis is a
strategic tool used by businesses to identify and evaluate the various
activities involved in the creation of a product or service, from the initial
raw material sourcing to the final delivery to customers. It helps
organizations understand how each activity contributes to the overall value
delivered to customers and how they can optimize these activities to gain a
competitive advantage.
The value chain consists of two
main types of
Q2. What do you mean by Strategy? Explain Corporate, Business &
Functional level strategy. (10 Marks)
Answer: Strategy:
Strategy refers to a set of
deliberate plans and actions that an organization employs to achieve its goals
and objectives. It involves making choices about how to allocate resources,
position the organization in the market, and respond to competitive pressures
in order to create a sustainable competitive advantage.
There are different levels of
strategy within an
Q3. Pratap Kapoor’s wild dinning format is unique and one of its kind
in Mumbai. Advertised as a jungle theme restaurant, it is named as “Sher
Baugh.” Wild dinning is more of an amusement park then dining space with all
the facilities, which can delight a family. It delivers its promises through
robotic animals and a simulated thunderstorm, features that would delight
children. It gives the feeling of living in the wild for the urbanites and
gives them a break from the typical fancy restaurants. Mr. Pratap was planning
to convert his venture into a franchise format with opening of outlet in all the
metro cities in India. However, he is not sure of the sale ability of this kind
of retail format in the Indian context. This critic of his venture says that
for adults who put the food over the experience of eating in an artificial
jungle the wild dining restaurant is not all that fun. In addition, the cost
incurred in setting up the format is a point of concern
a) 1What kind of format is Pratap trying to offer to its customers,
what kind of cutomer profile/target market should he focus on? (5 Marks)
Answer: Pratap Kapoor's Format
and Target Market:
Pratap Kapoor is offering a
unique and innovative dining experience through his venture named "Sher
Baugh," which is a wild dining restaurant with a jungle theme. This format
can be categorized as an "Experiential Dining" format. Experiential
dining goes beyond just serving food and aims to create a memorable and
immersive experience for customers while they dine.
Customer Profile / Target
Market:
Given the nature of the
"Sher Baugh" restaurant and its wild dining concept, Pratap Kapoor
should focus on the following customer profile and target
b) 2 Many retailers have tried to make their store entertaining. What
are the pros and cons of providing entertainment in the retail store or
restaurant? (5 Marks)
Answer: Pros and Cons of
Providing Entertainment in Retail Stores or Restaurants:
Introducing entertainment
elements in retail stores or restaurants, like Pratap Kapoor's wild dining
venture "Sher Baugh," can offer unique experiences for customers.
However, there are both advantages and challenges associated with providing
entertainment in such settings.
Pros:
- Enhanced Customer Experience: Entertainment
elements can significantly enhance the overall customer experience.
Customers are more likely to remember and revisit establishments that
offer memorable
Dear students, get fully solved
assignments by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed
assignments available with 100% surety and refund)
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