Dear students, get fully solved assignments by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed
assignments available with 100% surety and refund)
International Marketing
September 2023 Examination
Q1. You
are a manufacturer of various herbal products from India and are keen on
expanding your business globally. Discuss the challenges of marketing your
product globally and also suggest ways to overcome the same? (10 Marks)
Ans:
Introduction:
Expanding
a business globally provides numerous demands, especially for a producer of
natural products from India. While herbal merchandise has won popularity
worldwide because of its perceived natural and holistic blessings, specific
challenges must be addressed when advertising it globally. This article will
talk about the challenges faced by manufacturers of herbal merchandise in
global marketing and propose methods to overcome them.
Challenges of
advertising natural products globally:
1.
Regulatory Compliance: one of the significant demanding
situations within the global marketing of herbal products is
Dear students, get fully solved assignments by professionals
Do send your query at :
or call us at : 08263069601
(Plagiarism proofed
assignments available with 100% surety and refund)
Q2. “Go Local “is a term that is having resonance with countries today
to promote Local consumption. In your view is it positive for nations to
produce locally and avoid globalization? (10 Marks)
Ans:
Introduction:
The
"go local" concept has recently gained vast attention as nations seek
to sell nearby intake and reduce their dependence on globalization. The idea
behind this method is to prioritize
Q3. Read the following case study carefully and then answer the
questions that follow:
A French company Jeanne
Oliver Perfumes is contemplating to introduce a perfume under the brand name
SK, named after the charismatic celebrity Shah Rukh Khan. The perfume is
available in two variants, SK Silver for men and SK Gold for Women. The
perfumes are packaged in a 100ml pump spray bottle. The strategy may be to
capture a large number of consumers who are oriented towards film celebrities.
Advertising is planned through television satellite channels and magazines. You
are required to:
a) Analyze the decision and decide in your opinion which pricing
strategy you would like to apply while launching the product. (5 Marks)
Ans;
Introduction:
Launching
a new product within the market requires careful consideration of different
factors, and one crucial element is determining the pricing strategy. In the
case of Jeanne Oliver Perfumes' new fragrance line named SK, targeted at
purchasers orientated towards film celebrities, selecting the proper pricing
method is vital for the product's achievement. This case study aims to analyze
the choice and provide an opinion on the desired pricing
b) As cost of manufacturing is low in India and the French company
wishes to export the product from India to other countries. Examine the various
type market entry strategies available to the French company and which strategy
would you use to market the product to other countries? (5 Marks)
Ans:
Introduction:
When
a company plans to expand its operations to international markets, it must
cautiously consider the most suitable market access approach. In the case of
Jeanne Oliver Perfumes, a French company introducing a perfume named after the
superstar Shah Rukh Khan, it is essential to assess the available marketplace
entry techniques and determine the most suitable approach for exporting the
product from India to other countries. This paper will examine
No comments:
Post a Comment
Note: only a member of this blog may post a comment.