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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / DM
Paper Code: MBA/DMM–
205
Paper Title: Retail Management
Q 1. Answer all the questions:
(i) What
are the features of retailing?
Answer: Features of
retailing:
1.
Small quantities: Retailers buy and sell goods in small
quantity.
2.
Sell to ultimate consumers: Retailers sell goods to ultimate final
consumers.
3.
Varieties of goods: A
(ii) What
are the factors that influence retail shopper?
Answer: Retailer also needs to
understand the competitors and how the customers perceive them. This would help
the firm
(iii) What do
you understand by merchandise mix?
Answer: Merchandise mix is the
total set of all products offered for sale by a retailer, including all product
lines sold to all consumer groups.
(iv) What is
supply chain management?
Answer: Supply chain management: Supply chain management is the
management of the flow of goods and services and includes all processes that
transform raw materials into final products. It involves the active
streamlining of a
(v) Define
‘Sales Promotion’. Give suitable examples.
Answer: Sales
promotion: Sales
promotion is one of the core elements of the promotion mix. To build
long-lasting relationships with users, you need to find out the types of sales
that work with your target audience. At the
Q. 2. Discuss
the functions of HRM in retail organizations.
Answer: In any retail
organization, the people who deal with the customers at a one to one level are
considered the face of the organization. Thus, people who work at the store
level are important. Hiring the persons with right attitude
Q. 4. What is
retail chain? Explain the advantages of operating a chain of retail outlets.
Answer: Retal chain: A chain store or retail chain
is a retail outlet in which several locations share a brand, central
management, and standardized business practices. They have come to dominate the
retail and dining markets, and many service categories
Dear students, get latest JNU MBA Solved assignments by
professionals.
Mail us at: help.mbaassignments@gmail.com
Call us at: 08263069601
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 2
Master of Business Administration / DM
Paper Code: MBA/DMM–
205
Paper Title: Retail Management
Q. 1. Answer
all the questions:
(i) What
are the functions performed by a retailer?
Answer: Functions performed by retailers:
(1) Buying and Assembling: A retailer deals
in different variety of goods which he purchases from different wholesalers for
selling to the consumers. He tries to locate best and economical source
of the supply of goods.
(ii) Differentiate between hyper market and super
market.
Answer: Difference:
Supermarket is a large store, but a Hypermarket is much bigger than a
Supermarket. Hypermarkets store a higher number of FMCG products than a
Supermarket. A Supermarket has a warm, pleasant look that attracts customers,
whereas a Hypermarket usually looks like a warehouse. Also, the Supermarket
decoration is more
(iii) What
are ‘Stock Keeping Units? Give examples.
Answer: A stock-keeping unit (SKU) is a scannable bar code, most
often seen printed on product labels in a retail store. The label allows vendors
to automatically track the movement of inventory. The SKU is composed of an
alphanumeric combination of eight-or-so characters. The characters are a code
that track the price, product details, and
(iv) What
do you understand by sore ambience?
Answer: Sore ambience: Store Ambience is a major part of the
store design and it is defined as the dominant sensory effect created by the
store’s design, physical characteristics and merchandising activities. The
components of the store that collectively produce the store atmosphere are the
store exterior, general store interior i.e
(v) What
is the importance of Customer Relationship Management?
Answer: Importance of CRM:
·
A CRM system consists of a
historical view and analysis of all the acquired or to be acquired customers.
This helps in reduced searching and correlating customers and to foresee
customer needs effectively and
Q. 2. Define
store layout. Discuss in detail various types of layouts with suitable
diagrams.
Answer: Store layout: A retail store layout (whether physical
or digital) is the strategic use of space to influence the customer experience.
How customers interact with your merchandise affects their purchase behavior.
This retail principle is one of the many from Paco Underhill, author of Why We
Buy: The Science of Shopping, keynote
Q. 4. What
do you understand by retail communication mix? Discuss various methods of it
along with suitable examples.
Answer: Communication is an integral part of the retailer’s
marketing strategy. Primarily, communication is used to inform the customers
about the retailer, the merchandise and the services. It also serves as a tool
for building the store image. Retail communication has moved on from the time
when the retailer alone communicated with the consumers. Today, consumers can
communicate or reach the organizations. Examples of this
Dear students, get latest JNU MBA Solved assignments by
professionals.
Mail us at: help.mbaassignments@gmail.com
Call us at: 08263069601
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