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JAIPUR NATIONAL
UNIVERSITY, JAIPUR
Internal
Assignment No. 1
DMM/MBAM-I YEAR
Paper Code: MBAM/DMM-207
Paper Title: Management of Marketing,
Communication & Advertisement
Max.
Marks: 15
Note
: Question No. 1 is of short answer type and is compulsory for all the
students.
It carries 5 Marks. (Word limits
50-100)
Q. 1. Answer all the questions:
(i) Briefly explain the various elements of
communication model.
(ii) How does information flows within
organization?
(iii) What are the different barriers to
communication?
(iv) Write a brief note on IMC.
(v) What are the functions performed by
Advertising?
Note:
Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss the importance of targeting in
advertising planning.
Q.
3. Explain the various types of
pre-testing methods for checking the effectiveness of advertising campaign.
Q. 4. What are the various functions performed by
advertising agencies.
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601
Internal
Assignment No. 2
DMM/MBAM-I YEAR
Paper Code: MBAM/DMM-207
Paper Title: Management of Marketing,
Communication & Advertisement
Max.
Marks: 15
Note
: Question No. 1 is of short answer type and is compulsory for all the
students.
It carries 5 Marks. (Word limits
50-100)
Q. 1. Answer all the questions:
(i) How does adverting compliments sales
promotion?
(ii) What is marketing research?
(iii) What are the factors to be considered in
determining of advertising budget?
(iv) What are the function performed by
Interactive agency?
(v) What is the role of ASCI?
Note:
Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 1. Explain the stages of media-mix planning.
Q.
2. How does product advertising differs
from service advertising?
Q.
3. What are the benefits of hiring Full
service advertising agency as compared to establishing In-house advertising department?
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601
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