Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
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or
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JAIPUR NATIONAL
UNIVERSITY, JAIPUR
School of
Distance Education & Learning
Internal
Assignment No. 1
Master of
Business Administration / DM
Paper Code: MBA/MM– 204
Paper
Title: Consumer Behaviour
Last
date of submission: Max.
Marks: 15
Note
: Question No. 1 is of short answer type and is compulsory for all the
students.
It carries 5 Marks. (Word limits 50-100)
Q. 1. Answer all the questions:
(i) What is learning? List the elements of
learning process.
(ii) What do you understand by dynamic
characteristic of motivation?
(iii) What is relationship marketing?
(iv) List the factors responsible for
perceptual distortion.
(v) List the stages of consumer buying
decision process.
Note:
Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss Howard Sheth Model of buying
behavior.
Q.
3. What are reference groups? Discuss
various types of reference groups that are relevant to consumer behaviour
Q.
4. What it is important for marketers
to study family life cycle. Discuss its significance for marketers.
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601
JAIPUR NATIONAL
UNIVERSITY, JAIPUR
School of
Distance Education & Learning
Internal
Assignment No. 2
Master of
Business Administration / DM
Paper Code: MBA/DMM– 204
Paper
Title: Consumer Behaviour
Last
date of submission: Max.
Marks: 15
Note
: Question No. 1 is of short answer type and is compulsory for all the
students.
It carries 5 Marks. (Word limits
50-100)
Q. 1. Answer all the questions:
(i) List the factors that influence
consumer buying behavior.
(ii) Define reference group. Give examples.
(iii) What do you understand by innate needs?
Give examples.
(iv) What is social stratification?
(v) List the stages of family life cycle.
Note:
Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss Nicosia Model of buying behavior.
Q.
3. Discuss the strategies adopted by
marketers to make the favorable attitude of people towards their products.
Q.
4. “It is important for marketers as
well as for consumers to study consumer behavior” Justify the statement with
suitable examples.
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601
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