Dear students get fully solved
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Specialization name to our mail id :
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JAIPUR NATIONAL
UNIVERSITY, JAIPUR
School of
Distance Education & Learning
Internal
Assignment No. 1
Master of
Business Administration / DM
Paper Code: MBA/DMM– 208
Paper
Title: Retail Management
Last
date of submission: Max.
Marks: 15
Note
: Question No. 1 is of short answer type and is compulsory for all the
students.
It carries 5 Marks. (Word limits 50-100)
Q. 1. Answer all the questions:
(i) What are the features of retailing?
(ii) What are the factors that influence
retail shopper?
(iii) What do you understand by merchandise
mix?
(iv) What is supply chain management?
(v) Define ‘Sales Promotion’.Give suitable
examples.
Note:
Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss the functions of HRM in retail
organizations.
Q.
3. Define store environment. Explain in
detail various components of interior and exterior store design
Q.
4. What is retail chain? Explain the
advantages of operating a chain of retail outlets.
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601
JAIPUR NATIONAL
UNIVERSITY, JAIPUR
School of
Distance Education & Learning
Internal
Assignment No. 2
Master of
Business Administration / DM
Paper Code: MBA/DMM– 208
Paper
Title: Retail Management
Last
date of submission: Max.
Marks: 15
Note
: Question No. 1 is of short answer type and is compulsory for all the
students.
It carries 5 Marks. (Word limits
50-100)
Q. 1. Answer all the questions:
(i) What are the functions performed by a
retailer?
(ii) Differentiate between hyper market and
super market.
(iii) What are ‘Stock Keeping Units? Give
examples.
(iv) What do you understand by sore ambience?
(v) What is the importance of Customer
Relationship Management?
Note:
Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Define store layout. Discuss in detail
various types of layouts with suitable diagrams.
Q.
3. ‘Location of a store plays a vital
role in its success’. Justify the statement and discuss various types of
locations that are available to a retailer.
Q.
4. What do you understand by retail
communication mix? Discuss various methods of it along with suitable examples.
Dear students get fully solved
assignments
Send your semester & Specialization
name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601
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