INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2020 EXAMINATION
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Business Communication
1. Give examples of the following types of Biases
in a sentence: Gender bias, Racial bias, Age bias, Disability bias. How can
they be avoided?
2. Amazin.in has put up billboards across the
main, arterial roads of Mumbai. The billboards advertise the Mega Independence
Day Sale coming up. They hope their billboards can grab the attention of
drivers and pedestrians on these busy roads. List the 8-steps in the Basic
Communication Model and apply the model to Amazin.in’s billboard ad. (10 Marks)
3. a. You have just finished drafting a proposal
for a coveted project. You want to make sure that you haven’t overlooked
anything. What are the different proofreading techniques?
you’d employ to make sure your proposal is
error-free? (5 Marks)
3. b. You’ve been shortlisted for an interview at
your dream company. What are the different common types of Interviews you
should mentally prepare yourself for? (5 Marks)
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Business Law
1. Explain the statement “All Contracts are
Agreement but all Agreements are not Contract” and provide two (2) examples
demonstrating this statement
2. Explain in details two (2) real-life instances
or cases dealing with any or all “Rights of Consumer” under Consumer Protection
Act, 1986. (10 Marks)
3. Jack and Jill are two individuals who have passed
out from engineering college in Mumbai. Jack and Jill both have attained 18
years of age. Now both want to start a startup for robotic services. Can you
advise them:
a. What are (i) the different form of business,
(ii) their pros and cons and (iii) what is best suited form of business which
will be applicable to their start-up? (5 Marks)
b. Assuming that Jill lost both her parents when
she was 5 years old and a court appointed a guardian for her. Then would there
be any challenge in opening a start-up? (5 Marks)
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Essentials of HRM
1. “Abhushan” is a Gems and Stones company which
is in a rapid expansion mode. You have newly joined in as Head of HR. You
realize that organization may need some re-structuring with regards to job role
and responsibility allocation. You need to explain the concept and importance
of Job Analysis to the top management. Write down the concept and importance of
job analysis and in conclusion mention any 2 methods in data collection process
of job analysis. (10 Marks)
2. Explain why recruitment is said to be a
positive process and selection a negative one. List and explain some of the
recruitment methods in the digital age. (10 Marks)
3. True Wanderer is a decade old leisure and
travel company. As a part of the strategic decision to achieve its vision, it
decides to conduct training for its call center and other staff selling over
the counter products/offers. The company does a thorough research and decides
to conduct trainings on the topic of ‘customer centricity’, realizing that
giving importance to customers will be the only way to sustainable business.
The company hires outside trainers to conducts training based on the outline
created by the L&D department of the company. Almost 700 customer care
executives and first line staff members are trained and after a year the company
sees no effect on sales/ revenue.
a. What do you think is the reason behind failure
of the above initiative? (5 Marks)
b. Elaborate on the concept of training need
analysis with reference to the above case. (5 Marks)
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Operations Management
1. List down briefly the various inventory
management techniques prevalent in the industry. Discuss how some of these
techniques would be applicable to a Medical Store in effective management of
their inventories, i.e medical supplies. (10 Marks)
2. In the competitive business environment, there
is a lot of strategic pressure on established companies to compete with the
cheaper substitutes as well as maintain quality at the same time. Also there is
a recent trend amongst consumers for "first copy/ duplicates" of
branded products. Why do you think that these so called "Chinese
manufacturers" are able to make products cheaper than most other products
available? Also how do you think can competing and maintaining quality be
achievable for companies for original branded products like Cadbury, Rayban,
etc to tackle the other duplicate products? (10 Marks)
3. ABC Ltd is a leading corporate in India in
FMCG. After an extensive research by their Marketing department they found out
they should diversify into Foods & Beverages. The top management decided to
get in the manufacturing of a coconut flavoured soft drink and a coconut
flavoured milk based drink. Pumping capital in the venture into the business is
not a major concern for the company as they have many regular investors on
hand. The company would like to have a major presence with a pan India
distribution network
a. Do you think the idea of getting into the
business of a coconut flavoured drinks a feasible business/ product on for a
FMCG company? Give your views with reasons. (5 Marks)
b. Assuming that the business idea would have a
very encouraging response, suggest a suitable plant location to set up the
beverage manufacturing. Give reasons for the same. (5 Marks)
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Strategic Management
1. Godrej & Boyce has announced plans to set
up a “Smart Factory” at Khalapur, a small town surrounded by villages at Raigad
district about 60 kms from Mumbai? Perform a Stakeholder analysis comprising of
3 steps & outline all the processes that you shall follow as a consultant
to Godrej to satisfy the needs of all stakeholders. (10 Marks)
2. Délifrance is a bakery company that produces
"French style" bakery, savoury and snacking products that wishes to
enter India’s Retail market. Conduct a PESTLE analysis for Délifrance in India
& suggest whether Délifrance should enter India or otherwise. (10 Marks)
3. Pertamina is an Indonesian Oil & Gas
corporation that wishes to enter India & is competing against Reliance
Industries Limited.
a. As a consultant you are required to recommend
whether backward integration or forward integration is a superior strategy to
compete against RIL in India? Which one of the alternatives would you choose to
your client & why? Justify with reasons. (5 Marks)
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Decision Science
1. Identify the type of the variable in the
following table
Variable
Data Type
aGender
bEducation Background
cSatisfaction
dMotivation
eExchange Rate
fGold price
gPreference of cars
hTeachers Feedback
iGrades in post-graduation
jMarital Status
kQuality of services
lAge group
mGDP
nInterest rate
oTwitter comments
pFacebook pictures (10 Marks)
2. Following data of performance scores is
available of employees working with a company. You are required to perform the
following:
a. Make the frequency distribution, Calculate the
frequency and the Cumulative frequency
b. Calculate the mean, median, quartiles and Mode
c. Calculate the variance and the standard
deviation
Table: Performance score of the employees:
TABLE BELOW
52
33
70
95
(10 Marks)
3. a. In continuation with the data of
performance scores of employees in previous example, perform the following:
a. Calculate the range and interquartile range
b. Calculate the z scores
c. Calculate the skewness and Kurtosis (using
excel)
d. Comment on the distribution of the dat
(5 Marks)
3. b. In continuation with the data of
performance scores of employees in previous example, perform the following:
a. Make the histogram
b. Plot the box-plot diagram
c. Plot the frequency polygon
d. Plot the Ogive diagram
(5 Marks)
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Marketing Management
Mr. Amish has written a self-help book “Happy
Happy” which can be read by people from all walks of life. The book revolves
around a core idea of being happy in all stages of life. The publisher doesn’t
have any distribution network of its own. Mr. Amish delivers session in many
management schools on the topic “Happiness”. He is very popular among students
and corporate. He also delivers session as a key note speaker in many
management conclaves and seminars. Mr. Amish has no online and social media
presence. He doesn’t write blogs or articles. Mr. Amish is a good author but
has no idea about marketing and distribution of books. He hires you as a
Marketing consultant for overall marketing and distribution of books.
1. What are the distribution channels that you
will use to distribute the product across Indian market? Explain the same with
reason. (10 Marks)
2. Suggest the Geographic, Demographic and
behavioural segmentation for the book “Happy Happy” (10 Marks)
3. a. Explain five online social media platform
through which you will promote the book. (5 Marks)
3. b. Explain the buyer decision making process
for purchasing a self-help book. (5 Marks)
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Financial Accounting & Analysis
1. Ms. Sandipa is the accounts executive for a
company called SS Enterprises. Her job description requires her to supervise
the process of recording of the transactions of business and to ensure that all
accounting assumptions are taken care of. However, her junior executive is
confused about the concepts of the accounting period assumption and the
Separate entity assumption.
Elaborate how Sandipa can explain the concepts to
her junior with the help of suitable example. (10 Marks)
2. Marry Kom is planning to invest in the share
market. She has a profile of risk seeker investor but she believes that before
investing it’s important to understand market ratios effectively. Discuss any
five market ratios with their importance that Marry Kom should look into before
undertaking any investment decision (10 Marks)
3. The following information is available in
relation to Britannia Baby Company. The Company has profit before taxes of Rs
50 lacs. a. Classify and give reasons for the cash flows falling under the
operating activities (5 Marks) b. Classify and give reasons for the cash flows
falling under the investing activities (5 Marks)
Particulars Amount Rs in (Lacs) 1. Tangible
assets purchased during the year 75 2. Depreciation charged on these tangible
assets for the year @ 10% ? 3. Stock sold for the year 95 4. Loan given to Big
Boy Company 150 5. Interest received from Big Boy company for the said loan
@11.5% ? 6. Shares purchased of a company called as Arvind Mills 10 7. Dividend
Received from Arvind Mills 1 8. Taxes paid for the year @ 30% ?
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Business Statistics
1. For the given data set representing the runs
scored by two players in last 15 matches, conduct the following analysis:
i. Which average you will use to summarize the
performance of the player? Find average runs scored for both of the players.
Also give reasons for the choice of the average?
ii. If selection is possible on the basis of
consistency, which player would you choose in the team? Perform the required
statistics and justify the selection.
iii. Check whether there exists any relationship
among the runs scored by two players using Karl Pearson coefficient of
correlation and interpret the same. (10 Marks)
2. On the basis of the following data, the
marketing manager wants to predict the sales volume for the locality on the
basis of # households, number of cars and marketing expense Sl.No. Sales Volume
#Households number of cars marketing expense 1 15727 161 3 180 2 9328 99 1 150
3 13681 135 2 175 4 12379 120 2 165 5 15351 164 3 178 6 24174 221 5 220 7 20154
179 4 205 8 20671 204 5 210 9 22978 214 5 128 10 13522 101 1 176 11 22471 231 5
226 12 19529 206 4 296 13 24216 248 3 240 14 11521 107 2 168 15 197.82 205 3
100
i. Draw three scatter plots of sales volume with
each of the three variables and comment on their correlation.
ii. Regress the sales volume on #household,
number of cars and marketing expense. Calculate R square and interpret the
same.
iii. Determine which variable is/are significant
variable/s. Is there any insignificant variable? If yes, regress again, by
dropping the variable. Will dropping that variable increases the adjusted R
square?
(10 Marks)
3. a. The height of the students in a certain
class is following normal distribution with mean height as 165 cm and standard
deviation of 25 cm. There are 60 students in that class. Determine
i. The number of students whose height is more
than 158 cm.
ii. The number of students whose height is lying
between 155 and 172 cm. (5 Marks)
3. b. Find the lowest height among the tallest 5
student in a class. (5 Marks)
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Supply chain management
1. A medical device company sells branded power
tools to the hospitals. The annual demand is approximately 1,800 batteries. The
cost price per power tool is $250 for and estimated annual holding cost is 35%
of the product’s value. It costs approximately $180 to place an order (ordering
cost). The company currently orders 150 power tools per month (considering LT
as 30 days).
·
Determine the ordering, holding, and total
inventory costs for the current order quantity.
·
Determine the economic order quantity (EOQ).
·
How many orders should be placed per year using
the EOQ?
·
Determine the ordering, holding, and total
inventory costs for the EOQ.
2. M/s Futurama, handles a variety of imported
auto components. One of the key components is suspension systems. Considering
the criticality of this part, company has built a separate storage facility
that has annual fixed cost of US$,5000. Since the components are imported,
company is incurring following ordering costs
Delivery cost per order = US$2000
Import Duty per Order = US$300
Custom Fees per Order = US$200
Import License per annum = US$200
There is a total demand of 12000 pieces per annum
(monthly demand of 1000 pieces with a standard deviation of 100 pieces). The
supply lead time is 1 month with a standard deviation of 0.3 month. company is
conveniently placing one order every month with an average qty of 1000. The
cost per piece is US$30. The annual holding cost rate is 30%. Calculate cycle
stock and safety stock point if the firm is willing to tolerate a 1% chance
(Z0.99 = 2.32) of a stockout during an order cycle. Also calculate the total
cost of inventory.
3. a. Explain the situation, when it is advisable
to use exponential smoothing methods of forecasting over the moving average
method of forecasting. For a product in the growth phase of life cycle, which
method would you prefer any why?
3. b. State the difference between the key
inventory indicators; Inventory Turns Ratio and Days of Inventory Outstanding.
Income statement of Alexa Corporation from 2019 showed the cost of goods sold
(COS) was $39.40 million, and its average inventory value during the same
period was $8.32 million. Calculate company’s number of Inventory Turns Ratio
(ITR) for that year and Days of Inventory Outstanding (DIO).
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Capital Market and Portfolio Management
1. Calculate the standard deviation and return of
portfolio consisting of 60% of Security A and 40% of Security B.
Year Security A return(%) Security B return(%)
2015 10 18
2016 12 15
2017 9 11
2018 10 9
2019 5 7
(10 Marks)
2. Calculate the return as per CAPM for each of
the company’s stock, identify whether they are underpriced, overpriced or
correctly priced and advise accordingly. Returns of T- Bill is 9%.
Stock Expected Return Beta
Titan 24% 1.8
Nestle 30% 1.5
Eicher Motors 12% 1.2
HDFC 25.9% 1.3
Sensex 22%
(10 Marks)
3. An investor was tracking SBI and HDFC mutual
funds whose return and beta are as given below:
Observed
Return
Beta
Portfolio SBI 18% 0.75
Portfolio HDFC 25% 1.25
Return on the market portfolio is 11%, while the
risk-free return is 8%. Assume standard
Deviation of the market to be 7%.
a. Compute the Jensen index for each of the funds
and comment which one is better.
(5 Marks)
b. Compute the Treynor index for each of the
funds and comment which one is better
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Strategic Financial Management
1. From the following information of the two
projects calculate the net present value and suggest which of the two projects
should be accepted assuming a discount rate of 10%.
TABLE GIVEN BELOW
Project X Project Y Initial Investment ₹ 25,000 ₹
30,000 Estimated Life 5 years 5 years Scrap Value ₹1,500 ₹2,000
The profits before depreciation and after taxes
are as follows:
Years 1 2 3 4 5 Project X(₹) 5,000 10,000 12,000
7,000 3,000 Project Y(₹) 20,000 10,000 7,000 5,000 2,000
2. Nisha has completed her MBA and has joined a
company which was going to raise fund from long term sources such as Debt and
Equity. Nisha was asked by her manager to prepare a report on which could be a
better source of funding for the firm mentioning the advantages of each to be
presented to the Management so that it is easy for them to take the decision.
Help her to prepare the report. (10 Marks)
3. The following information is given for Delta
Ltd.
Earnings per share
₹ 15
Dividend per share
₹5
Cost of Capital
15%
Internal Rate of Return On Investment
20%
Retention Ratio
65%
Calculate the market price per share using
a. Gordon’s Dividend Model (5 Marks)
b. Walter’s Dividend Model
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Strategic Cost Management
1. A company has a contribution/sales ratio of
50%. It maintains a MOS of 25%. If its annual
fixed cost is Rs. 50 lakhs, calculate:
BE sales, MOS, Total Sales, Total Variable Cost
and Profit
2. The following information is available from
the records of Alpha Ltd. For the year 2019:
You are required to prepare a master budget.
Rs.
Sales of product A 25.0 Lakhs
Sales of product B 75.0 Lakhs
Material cost 55% of sales
Direct wages 50,000 per month per worker
Factory Overheads:
Indirect Labor:
Works Manager 1 0,000.0 per month
Foreman 5 ,000.0 per month
Stores and spares 5.0% of sales
Depreciation of machinery 1 50,000.0
Light and power 1 00,000.0
Repairs and maintenance 1 50,000.0
Other expenses 15% of direct wages
Administration expenses 2 00,000.0 per annum
(10 Marks)
3. You are a consultant hired to advise ABC
Limited on ROI and help with decision making
for additional order. The company has provided
you following information:
Particulars Amount (Rs.)
Sales (2,00,000 units at Rs. 20) 4,000,000
Less: Variable costs @ Rs. 15 per unit 3,000,000
Contribution Margin 1,000,000
Less: Fixed costs 750,000
Division Profit 250,000
The amount of division investment is Rs.
15,00,000 and the target rate of return on
investment is 20%
a. Based on the information provided calculate
ROI and Residual income of ABC Limited
(5 Marks)
b. Assume that division has offer to sell 50,000
units at Rs. 25 per unit. If additional order
is accepted, the variable cost per unit will
remain the same. However, fixed costs would
increase by Rs. 250,000. A further additional
investment of Rs. 10,00,000 would also be
required. Analyze the impact on residual income.
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International Logistics & Supply Chain Management
1. A food and nutrition company FNC foods is
having operations in Russia. The company is exploring international
opportunities for which they have orders for their products in the UAE
countries. Explain the strategic approach of the company for successful order
execution and brand building activities with the customers internationally. (10
Marks)
2. The company is into chemical manufacturing and
exploring opportunities outside India by launching its products across the most
potential and growing European countries. What is the approach strategy that
the company would employ for the successful identification of markets and
launch? Select a country of your choice in Europe, analyze and suggest
logistics and SCM strategies which can enhance the service quality with on time
availability and generating good market share of the company.
(10 Marks)
3. A food company named Kakrawala Foods is in the
Indian market for about past 20 years. The company had gained reputation and
brand identity in the domestic market by serving various flavors targeting the
youth segment. It has orders from a reseller in USA to market the products in
USA. The order types differ as per seasons ranging from FCL to LCL.
a. Work out a logistics plan and routes how it
must ship the products and what elements of quality aspects are to be taken
care and considered while doing so like containers and packaging. (5 Marks)
b. What kind of production planning and pricing
patterns it need to implement as the product is shipped to a reseller and the
supply chain strategies to be followed?
(5 Marks)
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Advanced Supply Chain Management
1. As a Supply Chain department head, you are
stocking large inventory to improve customer service level. However, there is a
high pressure from the management to reduce inventory cost. Explain with
examples how you will plan for inventory optimization without affecting
customer service. (10 Marks)
2. As a production planning head you are required
to decide on a suitable aggregate plan for an export order. The demand
forecasted are shown below, for next 6 periods. You have with you at present
1050 workmen and each can produce 1 unit per month (all months have same
working days). The beginning inventory is zero. The production cost is $100 per
unit and includes material and labor cost. If you want to increase the
workforce hiring cost would be $30 per workman and to reduce the workforce the
layoff cost would be $70 per workman. Inventory holding cost is $20/unit per
month and backorder will incur $50/unit/month. Make Chase and Level strategy
and explain with reason which strategy you will recommend.
Month
1
2
3
4
5
6
Demand
600
900
1200
2000
1400
800(10 Marks)
3. You are doing production planning and the
performance of your organization depends on the accuracy of the demand forecast
you make for it.
a. Explain the six-step approach you may take to
ensure that your will conduct an effective forecast. (5 Marks)
b. What error analysis will you do so as to
determine the accuracy of the forecast you are making?
(5 Marks)
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Decision Analysis & Modeling
1. Decision Analysis involves a systematic
decision making process. Explain the approaches to the study of Decision
Analysis and Modeling with a suitable example. (10 Marks)
2. Explain the application of simulation in
business analysis. (10 Marks)
3. a. Solve the following problem: Maximize Z =
40a + 35b Subject to: 4a + 6b <= 120 8a + 6b <= 192 and a and b both are
nonnegative (5 Marks)
3. b. What is the difference between the
assumption of linearity and continuity in LPP? (5 Marks)
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Sales Management
1. The management of ABC & Co. is losing sales
due to superior product offerings by their competitors’
Please help the management of ABC & Co. to
change their Product Policy and Product offerings you may give illustrations
for the same. (10 Marks)
2. Trained Man Power is an important aspect for
sales growth, how does a company recruit the right sales Personnel and trains
them to meet their objectives. (10 Marks)
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3. CASE STUDY - Cipla
Cipla is one of the biggest manufactures of bulk
drugs and formulations.
The company has introduced several formulations
and active pharmaceutical ingredients (APIs). It commissioned the second phase
of its manufacturing operations in Goa and has entered into a research alliance
for biopharmaceutical products with a Bangalore=based biotech company This
makes it one of the leading Pharma companies of India
Cipla exports a wide range of APIs and
formulations to over 150 countries. Cipla has entered into new arrangements
with leading US generic companies for the supply of a wide range of finished
dosage formulations. They have obtained approvals from USFDA, MHRA of UK, PIC
of Germany and WHO, for most of their drugs. Its overall profitability was due
to the optimisation of resources and implementation of rigorous cost control
measure.
Cipla focuses on technological excellence and
innovation to improve its performance both in domestic and international
market. The company has already accepted the growing importance of strategic
alliances for research, manufacture and marketing, in the changing business
environment.
a. Outline the Strengths of Cipla in having a
competitive edge in the International market (5 Marks)
b. Do its arrangements with US companies help in
Product development? (5 Marks)
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Marketing Strategy
1. The Finance Minister, India announced
reduction in corporate tax rates in Sep-2019. Why is it important for companies
in Indian Manufacturing sector, and what are 5 ways (with examples of
companies) in which leading companies in the sector can benefit from the
development from the point of view of Marketing Strategy? (10 Marks)
2. Customer buying behaviour plays an important
role in Marketing Strategy, and is affected by four key
factors/influences/characteristics. You are working as a Marketing Strategy
Consultant. Help your clients by identifying and explaining the major
influences on buying behaviour with reasons for application in brand
communication/ promotion for the following products/companies/places: (1)
Statue of Unity, (2) Netflix India. (10 Marks)
3. Ravi, a fifth generation entrepreneur, hails
from a family with expertise in food and beverages industry. Ravi founded ‘XYZ
F&B’ in 2020 with a vision to launch and build the first Indian
billion-dollar brand in premium chocolates, and feature among top 3
international brands in the same category by 2030. Ravi has hired you as a
consultant.
a. Explain various stages and their
characteristics in an industry life cycle, with specific comments regarding the
current stage of premium chocolates industry in India.(5 Marks)
b. There are 5 key ways to identify competitive
advantages for a brand/ differentiate from other brands, as a part of
differentiation and positioning strategy; explain these with suggestions in
context of ‘XYZ F&B’, and suggest a positioning strategy for ‘XYZ F&B’.
(5 Marks)
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International Marketing
1. United Kingdom recently marched out of EU
after a long fought battle for BREXIT. Companies have started moving out of UK
as it no longer remains the doorway to Europe. Also it has to fight high
inflation, labour shortage and many other issues as an outcome. It would want
to project a new Brand of United Kingdom to the world. You are a part of the
team headed by the Prime Minister of Great Britain, Mr. Boris Johnson, designed
to come up with a long term plan for the same. Can you enlist a few measures,
strategies and hurdles you would face? Use PESTEL Analysis and Global Marketing
Strategies to ascertain the same? (10 Marks)
2. Forever 21 recently shut down many of its
operations across the world. It’s a cult brand that went through massive
issues. Critics blame that most of it was to do with strategies in
International Markets outside of USA and labour issues. Its recent filing of
Bankruptcy could have been avoided. If I put you at the helm of affairs a
Forever 21, what strategies would you have suggested or applied in order to
make the drowning brand survive and what hurdles would you have faced for the
same? Use help of Global Market Entry and Global Brand Development Strategies
for the same? (10 Marks)
3. Post its recent launch in London and recent
success in other parts of UK, Ola Cabs plan to enter USA.
a. They require your services to help them to do
a formal research for the same? (5 Marks)
b. Also they would require your help to
understand the Cultural and Social factors which they need to be aware about?
(5 Marks)
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Brand Management
1. In a competitive market of commodities, Ali
plans to launch Organic milk in a country where people are new to the concept
of organic and heavily rely on synthetic/chemical products. If Ali wants to
launch this product, then how can branding help him. Define the name for the
product & come up with a brand manual including all brand elements. Also
design a marketing plan to push the product. (10 Marks)
2. What is Strategic Brand Management Process
that the Ali’s organic milk brand should follow? Explain the 4 steps. (10
Marks)
3. Mother Dairy Fruits & Vegetables, a
company with a billion-dollar (Rs 4,200-crore) turnover, has been a
well-established player in NCR known for products the firm has been largest
seller of milk in NCR , with 65% of the revenue being contributed by milk. Amul
entered Delhi market few years back and in 2011 with in a span on 4years it
defeated mother dairy in terms of market share. Amul procures fresh milk and
packages it. Mother dairy adds powder milk in its products to the tune of 40%.
This spoils the taste of the product. Also Amul is credited with more awareness
and knowledge about its products amongst consumers. Amul is a leader in the ice
cream segment of the country. Their capacity to develop products and gain
market leadership helped them gain substantial share in the NCR region in the
milk segment raising question marks on the brand equity of the company. Mother
Dairy has been market leader in NCR for 35 years. Losing ground to Amul in 2011
in the milk segment is forcing company to rethink its strategy. They plan to
increase their capacity and also expand procurement of the milk. One of the
regions why
Consumer shifted to Amul has been difference in
the taste of the milk. Amul milk is fresh where as a portion of Mother dairy
milk is reconstituted. Mother dairy sells through its own outlets and home
delivery is not possible where as Amul used channel and home delivery of the
milk is possible. Mother dairy milk price has been less than the price of Amul
milk, still a huge number of mother dairy loyal customers moved to Amul. Now
Mother dairy is restructuring its strategy and systems to combat Amul.
a. What would you suggest to Mother Dairy for its
revitalization plan (5 Marks)
b. What more challenges you foresee for the
brand? (5 Marks)
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Custom Shipping and Insurance
1. During a voyage a ship was nearing a port.
However, it started tilting due to some technical issues. Captain has decided
to throw some cargo from the top deck to reach the port safely. Under which
clause of Marine policy, a captain of a ship throws some goods into the sea to
reduce the weight of ship and save the other cargo and how this loss is
compensated to the people who lost the cargo. (10 Marks)
2. A cargo ship has arrived in Mumbai Port and
completed the unloading and loading process of cargo. Customs officials got a
tip off that the ship was carrying some contraband goods. Customs rushed to the
ship with the entire team to search the ship. The captain refused to allow them
to enter as they don’t have right to do so. However Indian customs barged into
the ship and broke open various rooms and confiscated the contraband goods.
Under which section of the Customs Act 1962 the customs officers have the power
to stop and search the conveyances? (10 Marks)
3. Your company has imported one consignment by
sea. The seaport is 80 km away from your office. You are heading the import
export dept and has to clear this. You have limited manpower to handle the
dept.
a. What would be your proposal to the management
to clear this. i.e. whether to do self clearance through your staff or
outsource to a customs broker (erstwhile customs clearing agent) (5 Marks)
b. Support your decision with proper reasons (5
Marks)
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India's Foreign Trade
1. Explain how poor bilateral relationship
between two countries affect bilateral trade between the countries, take any
one example from recent incidents between India and other country. (10 Marks)
2. How does Balance of Payment (BoP) is crucial
in International Trade and Political relationship between the countries,
explain the concept with example of India and China or India and USA. (10
Marks)
3. Well established Indian cosmetics
Manufacturing and Marketing Company decided to expand their business boundaries
through International business.
a. If you being head of International business of
company how do you plan to make your entry in to new market overseas, explain
with stepwise market entry plan. (5 Marks) b. What are the probable entry
barriers you may face any new overseas market, explain how you will overcome
those problems. (5 Marks)
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Export Import Procedures and Documentation
1. You are working in Procurement dept of a
trading organization who distributes medical equipments. Your company wants to
procure surgical equipments from domestic market. You observe, with your
experience that imported product will be cheaper with better quality, and
recommend the same in a procurement meeting. Management advises you to give a
justification for your recommendation. Will you please highlight the reasons
for international trade and why it is better to import. Based on your write up
management will take a decision. (10 Marks)
2. The present Government has merged two
documents into one for importing goods into India so as to reduce the number of
documents. Browse the internet and inform what are these two documents merged
into one document and enlist the details of information that have to be
incorporated in the merged document. (10 Marks) 3. You are negotiating with an
international buyer to export your company products and the international buyer
has agreed to place orders. However, your Finance dept does not want to give
any credit to the importer as you do not know them personally. You have to
suggest a safest mode of payment to the importer so that your company is
comfortable with the transaction.
a. What are the different type of payment terms
prevailing in the international market today? (5 Marks)
b. What is your option of payment term for this
transaction and why? (5 Marks)
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Treasury Management in Banking
1. Explain the various approaches to measure
risks. As a treasury manager of a bank, which approach will you follow to
evaluate stress events of liquidity position of your bank. (10 Marks)
2. Explain duration GAP analysis in banks.
Calculate the duration Gap of the following excerpts from the balance sheet of
a bank. Also calculate the impact on the equity of the bank in the different
interest rates scenarios.
Balance Sheet for
Hypothetical Bank
Particulars Assets Duration
Liabilities
Duration
Current Assets 1000 7 years
Current
Liabilities 700 5 Years
Fixed Assets 300
Other Liab. 300
1300 Equity 300
1300
Scenarios for Impact analysis:
1. Interest rates increased by 1%
2. Interest rates decreased by 1%
(10 Marks)
3. Maruti Suzuki Ltd. has imported machinery
worth 1 million USD and the invoice is payable in 90 days. Current Spot rate in
the market is USD/INR 75 while 90 Days forward is quoted at USD/INR 76. The
prominent economists predict the spot rate after 90 days at USD/INR 76.5. Cost
of Borrowing for Maruti in India is 10% and USD Interest Rate = 2%. A 90 days
Call option with exercise price of USD/INR 75 for 100,000 USD is available at
premium of INR 2.
You are required to calculate impact on
transaction exposure under following scenarios:
a. Company decides to use Forwards & Options
for hedging (5 Marks)
b. Company decides to use Money Market hedging (5
Marks)
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International Banking & Foreign Exchange Management
1. Mumbai Ltd. is an Indian company, they are in
process of raising a US dollar loan and are negotiating rates with City Bank.
The Company has been offered a fixed rate of 7% p.a with a proviso that should
they opt for a floating rate, the interest rate is likely to be linked to the
bench mark rate of 60 basis points over the 10 year US T Bill Rate, with
interest refixation on a three monthly basis. The expectations of Mumbai Ltd.
are that the dollar interest rates will fall, and are inclined to have a
flexible mechanisms built into their interest rates. On enquiry they find that
they could go for swap arrangement with Chennai India Ltd. who have been
offered a floating rate of 120 basis points over 10 year US T Bill Rate, as
against a fixed rate of 8.20%. Describe the swap on the assumption that the
swap differential is shared between Mumbai Ltd. and Chennai India Ltd. in the
proportion of 2: 1. (10 Marks)
2. XYZ Ltd. Is planning to import a multi-purpose
machine from Japan at a cost of 3400 lakhs yen. The company can avail loan at
18% interest per annum compounded quarterly with which it can import the
machine. However, there is an offer from Tokyo branch of an India based bank
extending credit of 180 days at 2% per annum against opening of an irrevocable
letter of credit. Other information: -
Present exchange rate Rs. 100 = 340 yen
180 days forward rate Rs. 100 = 345 yen
Commission charges for letter of credit at 2% per 12 months. Advise whether the
offer from the foreign branch should be accepted? (10 Marks)
3. Nitrogen Ltd, a UK company is in the process
of negotiating an order amounting to €4 million with a large German retailer on
6 months credit. If successful, this will be the first time that Nitrogen Ltd
has exported goods into the highly competitive German market. The following
three alternatives are being considered for managing the transaction risk
before the order is finalized.
i. Invoice the German firm in Sterling using the
current exchange rate to calculate the invoice amount.
ii. Alternative of invoicing the German firm in €
and using a forward foreign exchange contract to hedge the transaction risk.
iii. Invoice the German first in € and use
sufficient 6 months sterling future contracts (to the nearly whole number) to
hedge the transaction risk. Following data is available:
Spot Rate € 1.1750 - €1.1770/£
6 months forward premium 0.55-0.60 Euro Cents
6 months future contract is currently trading at
€1.1760/£
6 months future contract size is £62500
Spot rate and 6 months future rate €1.1785/£
Required:
a. Calculate to the nearest £ the receipt for
Nitrogen Ltd, under each of the three proposals. (5 Marks)
b. In your opinion, which alternative would you
consider to be the most appropriate and the reason thereof. (5 Marks)
Insurance & Risk Management
1. “An Insurance policy acts as a safeguard
mechanism for an individual or organisation to reduce the effect of loss caused
by various risk”. Describe the prerequisites or steps you would take for buying
an insurance policy. (10 Marks)
2. Principles of Insurance forms the backbone of
the entire sectors. Enumerate with examples any three such principles. (10
Marks)
3. Jatin has recently started working with a
renowned MNC after passing out of a premier BSchool. A senior colleague has
suggested him to take a life insurance policy. However, Jatin is not convinced
with the idea of taking a life insurance policy and is unaware of the various
life insurance products which are available in the market. As a friend of Jatin
You need to make Jatin understand the following:
a. Explain the concept of life insurance to Mr.
Jatin and highlight the importance of a having life insurance policy (5 Marks)
b. Help Jatin in explaining the various types of
life insurance policies which are available in the market. (5 Marks)
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Business Economics
1. The concept of elasticity for demand is
importance for determining the prices of various factors of production. Discuss
the various factors that influences the price elasticity of demand (10 Marks)
2. Complete the hypothetical table below and
explain in brief, the behaviour of each type of cost. (10 Marks) Quantity Total
Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed
Cost
Average
Variable
Cost
Average
Total
Costa
Marginal
Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
3. Demand forecasting in an organisations plays a
vital role in business organisations. It provides reasonable data for the
organization's capital investment and expansion decision.
a. Keeping the above statement in consideration.
Discuss the various steps involved in demand forecasting (5 Marks)
b. Discuss the various needs for demand
forecasting in business organisations? (5 Marks)
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Information Systems for Managers
1. Customers today are using different channels
to engage constantly with their preferred brands. These customers are
responsible for spreading electronic word-of mouth thereby influencing others.
You have recently started your venture of an online grocery store. As an
organization that has traditionally been dealing with customer’s offline, you
realize the need to turn to using customer relationship management software to
engage with your customers. What are the pros and cons of using this as a means
to engage with customers effectively? Justify your standpoint. (10 Marks)
2. Green IT (green information technology) is the
practice of environmentally sustainable computing. Green IT aims to minimize
the negative impact of IT operations on the environment by designing,
manufacturing, operating and disposing of computers and computer-related
products in an environmentally-friendly manner. As a digital consultant to a
mid-size organization what approaches to Green computing will you recommend to
this organization? What are the benefits an organization can reap by
implementing green practices? (10 Marks)
3. The Indian mobile market has grown
significantly over the past couple of years. The gaming industry is undergoing
a massive evolution because of the mobile revolution. Investments from big
players such as Alibaba, Tencent, Nazara and Youzu has led to a rapid growth of
gaming in India. The market value of the gaming industry in India was around 62
billion Indian rupees in 2019 and was estimated to go up to over 250 billion
rupees by 2024. As the country with the largest youth population in the world,
India is embracing the new generation's interests in digital sports and
entertainment. Approximately 55 percent of casual gamers and 66 percent of the
heavy gamers across India were seen to be below 24 years old in 2016. Of these,
the heavy gamers simply preferred to use their mobile phones as gaming devices
instead of the traditional desktops or even laptops.
Mobile gaming in the country is growing at a
rapid rate due to development and affordability of smartphones. The market
value of mobile gaming in India was estimated to reach about 405 million U.S.
dollars by 2022. The number of mobile phone gamers was anticipated to be around
628 million by 2020 according to the forecast. Computer and console gaming has
played a huge part in shaping up the gaming industry across the country in the
last two decades.
(Source:
https://www.statista.com/topics/4639/online-gaming-in-india/)
a. What are the different cyber-crimes that can
be caused by playing online games? Give examples. (5 Marks)
b. How would you educate your customers to
prevent them from being a victim to cybercrime while playing online games? (5
Marks)
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Management Theory and Practice
1. M/s Landmark Construction is facing severe
issues between the Management & its union on salaries and other matters.
Both the parties are extremely strong & are not willing to budge from their
respective stands. As an external consultant, you have been advised to identify
& verify all possible conflict resolution techniques. Enlist the advantages
& disadvantages of each of these techniques & suggest the best possible
conflict resolution technique to solve this standoff between the management
& the union. (10 Marks)
2. You have been appointed as an external
consultant to M/s PoleStar & Co. It has been observed that employees are
currently unsatisfied with the policies of the company & furthermore, a lot
of employees have been leaving the organization. What would you do to motivate
existing employees & to get hold of new talent from the marketplace.
Suggest at least 5 innovative approaches towards employee motivation (10 Marks)
3.a. Perform a SWOT analysis on IBM USA? (5
Marks)
3.b. Which type of Organizational structure does
IBM follow (Functional, Divisional or Matrix?)
& enlist the advantages & disadvantages
of this form? (5 Marks)
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Organisation Behaviour
1. Leadership is said to be a vital quality which
is becoming very rare in the organisations. It would not be wrong if we say
that it is a progression where an individual solicits the backing of other
entities for the completion of mutual objectives. The leaders are the
visionaries and also act as a catalyst in terms of influencing and inspiring
others. Based on the above statements discuss the significance of leadership in
any organisation. Conclude by answering that how the organisation would fare if
leadership is not right?
2. Harvey and Louis are Team leaders of team A
and B respectively. Harvey is very open to feedback and does not let his
perception rule his decision. He takes action based on facts and figures
whereas Louis get carried away with his perception. Team A is very happy and
motivated team which is clearly visible by their performance and just the
reverse goes for team B. Louis takes aid from a self-help book where he reads
about the managerial implications of perception. When he does a self-analysis
he understood that all this while he was working totally under the influence of
his perception. Louis decides to take a plunge and modify his behaviour. Discuss
any three managerial implications of perception and conclude by stating that
what could have made Louis change his way of behaving? (10 Marks)
3. Karan and Jacob are co-workers. They both are
working in the same project but their work values are very different from each
other. Karan belongs to GenX (The X Generation) and relies a lot on the
team-work as well as its (team’s) progression and upliftment, whereas Jacob is
from GenY (The Y Generation) or the Millennial and for him self-reliance is
more important. Though they share a great personal rapport they always are
found having disagreements at work.
a. Explain the reason for their disagreement? It
is natural to have such disagreement, give concluding remarks for the Jacob (5
Marks)
b. Introduce the value system of your generation.
Discuss the rest of the generations and their values? (5 Marks)
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HR Audit
1. CottonCo is a manufacturing company with
offices across India. They have well defined HR policies and an active HR team.
They regularly conduct an Employee Satisfaction Survey to assess the level of
employee motivation. Last 3 years saw the satisfaction scores go down. One key
area of disconnect was found to be the compensation and benefits area. Your
firm has been appointed to Audit the Compensation and Benefits provided and
suggest appropriate steps. What steps will you follow to do a compensation and
benefits audit of the company? (10 Marks)
2. Patel Enterprises is in the business of
Electrical motors. They had recently tied-up with a Japanese company to supply
motors to them. When the Chairman, Mr. Patel, visited the Japanese company
factory, he was very inspired by his Japanese client’s practices. He then
decided to go in for a Business excellence model, which would help the business
use a structured approach to total quality and excellence, to achieve
sustainable business growth. The Chairman is keen to include the HR department
as part of this excellence journey and has appointed your company to help him
with this. Your company has recommended the creation of a HR scorecard. To help
the Chairman understand this concept, you need to share a note. Give a detailed
note on what the HR Scorecard is, as well as the inputs that go into creating
the scorecard and the steps to create the scorecard. (10 Marks)
3. Polestar Finance is a fin-tech company started
by a seasoned entrepreneur. The company has seen rapid growth into a
well-established organization. The founders have set a clear strategy and the
same has been shared with all the employees. The company hired an external
Human Resources consultant who then redefined the policies to keep them in line
with the overall business strategy. A recent satisfaction survey showed that
the employees felt that there was a big difference between the aim of the
policy and the actual implementation.
The current HR team was set up at the start of
the company’s operations and has efficiently managed the basic HR processes so
far. However, they are now finding it difficult to handle the new processes
that the consultant has put in. The CEO has hired your firm to conduct a HR
audit. To present to the CEO:
a. Detail out the Levels of HR Audit you will
focus on as well including the reasons for the same (5 Marks)
b. A brief note on the steps you will take to
audit the company. (5 Marks)
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Employee Development & Talent Management
1. Pure for Sure enterprises is a leading
Chemical manufacturing company with a presence in more than 8 countries.
Currently, they use the forced distribution method of appraisal. Prabhat, the
newly appointed Head of HR has been entrusted with the task of redesigning
their Performance Appraisal System. What are some of the modern methods of
appraisal that Prabhat can consider? What are the benefits of Performance
Appraisal system for the organization? (10 Marks)
2. Great places to work such as Google, Intuit
and Apple recognize and respect the fact that their workforce comprises of dual
career couples. Such couples have to deal with dual responsibilities and may
find traditional workplaces stressful and less attractive. How are these
organizations making their workplaces friendly for dual working couples? What
are some of the advantages of Flexible working patterns (10 Marks)
3. a. You as HR head of the organization for
Yummy Burgers have been asked to prepare an on-the-job training schedule of the
front desk service agents. What options will you consider? (5 Marks)
3. b. As the head of Talent acquisition team, you
want to outline the process of talent acquisition that the team can follow.
Enumerate and explain the steps involved in an effective talent acquisition
practice. (5 Marks)
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International HR Practices
1. CANDID Systems Ltd is a leading Indian IT
company based in Mumbai. The company has expanded to Africa in 2018 and now
company is reviewing its HR Practices in Africa. You, as an HR Manager, are
asked to look into the issue of ethics and responsibilities that employees of
CANDID may face in Africa. Highlight some of the ethical dilemmas that
employees may face. (10 Marks)
2. AUTOZONE Pvt Ltd is a two wheeler
manufacturing company in India. It is planning to expand to Indonesia to
capture its emerging market. As a manufacturing organization, there could be a
problem related to employee relations. In order to face this problem better,
the company has asked you to identify the key issues in international employee
relations. You are an HR Manager of AUTOZONE Pvt Ltd. Identify the key issues.
(10 Marks)
3. EFFIX LTD is a leading FMCG company in India
and it is planning to expand its operations in South America. For this company
has set up a wholly owned subsidiary in Brazil. A team of 50 employees is
formed to take up this new project in Brazil in this background, answer the
following:
a. What will be the components of pre-departure
training program? (5 Marks)
b. On which job related factors training would be
required? (5 Marks)
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Strategic HRM
1. SONA Ltd is a mobile handset manufacturing
company from India. Due to tough competition, the company is finding it
difficult to survive in the market. Top management is considering downsizing of
staff to reduce the increasing cost. Before doing the same, company has asked
you to assess the impact of downsizing on organizational performance. You are
an HR Director of the company. Assess the impact of downsizing on
organizational performance. (10 Marks)
2. VICTORY Pvt Ltd is an Edutech company offering
online certification programs to college students and corporate employees. The
company is planning to set up a performance appraisal system to enhance the
performance levels of employees. You are an HR Manager of VICTORY and company
management has asked you to identify strategic issues in designing performance
appraisal system. (10 Marks)
3. MARKETEX Is an upcoming digital marketing
company from Mumbai. Company is going for massive expansion for which more
employees need to be selected. Before going for recruitment and selection
drive, the company wants you to do the following:
a. As an HR Manager, you are asked to identify
strategic issues in selection. (5 Marks)
b. Which selection tests can be administered
during the selection exercise? (5 Marks)
Consumer Behavior
1. 1. GSK Horlicks is an iconic health drink for
kids. Over the years, the brand has introduced several variants of Horlicks.
What is segmentation and targeting? Identify the type of segmentation done for
each of the following: (10 Marks)
·
Horlicks Chocolate
for fussy children who like fun flavors
·
Mother’s Horlicks
for pregnant women and lactating mothers Junior
Horlicks for newborns and infants Horlicks Lite for calorie-conscious adults
2. What are the steps in the consumer
decision-making journey? Describe your decision-making journey for the
following products: (10 Marks)
a. Sugar
b. Men’s aftershave lotion
c. Smartphone
3. a. Explain the different adopter categories in
the Innovation adoption process, taking the example of any innovative product
of your choice. (5 Marks)
3. b. What are membership groups and symbolic
groups? Discuss 1 membership group and 1 symbolic group from your life. (5
Marks)
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International Business
1. In the US-China Trade war, what are the trade
control measures taken by both the countries. How are the US & Chinese
companies getting affected? (10 Marks)
2. Discuss the effects of regional integration in
terms of trade creation and trade diversion. Prepare a list of Regional Trade
Agreements of India (10 Marks)
3. Read the passage and answer the questions
mentioned below the passage.
Coronavirus has put a spotlight on the economic
decoupling of China and some developed countries. With factories shuttered and
consumption stalled, multinational companies have been forced to shift
production elsewhere. Apple has warned investors that its revenues will take a
hit as a result of the outbreak. A gradual decoupling of global economies has
been under way for a few years. The South Korean electronics group Samsung, for
example, has been closing Chinese plants and opening others in Vietnam. Mexico
has benefited from some US corporations moving their supply chains closer to
home. But decoupling will undoubtedly speed up as Beijing’s opacity in handling
the coronavirus epidemic highlights the risks of doing business in China. There
are marked similarities between the virus and decoupling itself. There is what
you see on the surface (masks and panic or supply chain shifts and profit
warnings) and then there is what you can’t know: how many victims the outbreak
will claim or what the world will look like economically and politically in
five to 10 years, as globalization dissolves and divides deepen. Still, it is
the job of a columnist to go out on a limb, so let me make a few predictions
about what may lurk around the corner if the decoupling continues. An increased
risk of violence in Taiwan, the inability of Europe to defend its own liberal
democratic values, and a world in which smart devices can no longer speak to
each other across borders are distinct possibilities. And all of these things
could fundamentally reshape the global economy and geopolitics. The most
pressing issue in the short term is Taiwan, whose firms make most of the
world’s semiconductors. The majority are produced by Taiwan Semiconductor
Manufacturing Company, a contract chipmaker that supplies US companies,
including Apple, and a number of Chinese firms. Semiconductors are a keyarea in
which the Chinese are not yet technologically self-sufficient. In hardware
(from routers to switches to handsets), areas of software and high-tech services,
the Chinesehave already largely decoupled from the US. Consider the success of
homegrown firmssuch as the smartphone maker Xiaomi. Or the telecoms group
Huawei’s efforts to buildbespoke Chinese operating systems. Or the fact that
many of the most innovative newmobile apps are developed in China.But
semiconductors require huge amounts of capital investment and research effort.
Itcould be a decade before China can fully develop its own industry. In the
meantime, itwill be dependent on Taiwan, which not only supplies US companies,
but where supportfor democracy is growing. This begs the question of whether,
or perhaps when, Taiwan’ssemiconductor industry might become a political hot
potato, as both China and the UStry to build their own independent high-tech
sectors.It is hard to imagine that Taiwan will be able to operate in both
orbits indefinitely. Asone telecoms analyst put it to me recently, “What’s
happened in Hong Kong is fascinatingand disturbing in part because it raises
the question, what happens if the same thing occursin Taiwan?” Imagine a world
in which cross-border banking, online shopping and datasharing becomes
bifurcated between two systems. That is a reality we may be headingtowards.
Apple and other tech companies would certainly take a valuation hit in such
afuture. But so would many others in industries beyond technology. As with
coronavirus,the effects of decoupling will be both unpredictable and
exponential.(accessed from https://www.ft.com/ on 27th February,2020)
a. Do you think that globalization is under
threat? Are transnational firms going to become extinct? Give your comments
with reference to the passage. (5 Marks)
b. With your knowledge of International Business,
explain how different political systems across nations may create risks for the
conduct of business. (5 Marks)
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Organisational Theory, Structure and Design
1. Surya Enterprises is in the business of
setting up Solar Power plants, which converts energy from the sun into
electricity using Solar Panels. This is a young company that has been in
existence for 4 years and has a seen rapid growth from being a 25 people
start-up to a 1000 people strong company. The company’s founders have laid a
special emphasis on sustainable and ethical business practices, (including
abiding by labour laws) and due to this, as well as being in green energy
space, the company is well regarded by everyone in the industry. However, this
sector is highly cost sensitive and the company faces stiff competition from
other local vendors who operate on lesser margins by adopting less ethical practices.
Another factor affecting margins, is that 70% of the cost of the project is the
cost of the Solar Panel itself. These panels are imported from China and thus
the profitability is closely linked to the cost at which the panels are
procured. With the Indian government coming down heavily against dumping by
Chinese companies, as well as a surge in demand for panels in China, the cost
of solar panels has increased. The government is encouraging the spread of
solar energy based plants through special schemes to encourage the generation
of clean energy. However, new plants that are coming up, the system of
allocation is through open bidding and goes to the lowest tariff offered, and
the tariff has been going down steeply. This has further impacted the profitability
of these ventures. On the positive side, technology is changing rapidly and
discovery of cheaper and better materials is making the panels smaller and
cheaper. Given the above scenario, the company is now planning to evaluate
whether the business is sustainable or not. Surya enterprises has hired you to
do an organisational analysis using the PESTLE method
Q. Define the elements of PESTLE and using the
information given in the case above, wherever possible list out the various
aspects of the PESTLE relevant to the case. (10 Marks)
2. Pradeep Foods was started by Pradeep
Panigrahi, to provide wholesome and reasonably priced food options to young
professionals working in business parks. The primary goal of Pradeep Foods was
to deliver piping hot food, prepared with minimal quantities of oil and spices,
using only fresh seasonal produce. The company started its operations in Mumbai
and very quickly moved to all the major cities in India. Initially, when each branch
was being set up, Pradeep would stay there for 2-3 months to start the office
and train the teams. He would personally supervise the menu, and based on
customer feedback tweak the menu to satisfy his customers. The food services
were well appreciated and their customer base grew at an exponential rate.
Pradeep bumped into you in a conference and shared his concern that his
organisation is becoming too big to manage. He is has heard of a functional
structure and a divisional style structure and asks you to recommend which
structure is better in his case.
Q. Detail out what a divisional structure and
functional structure are, listing out benefits and disadvantages of each as per
the case given above. (10 Marks)
3. Kapoor & Co is a family run business,
which has been in existence for many years. The
MD, Mr. Kapoor, knew each and every employee in
his company and ran the company
like his extended family. He was personally
involved in every performance and
increment discussion and would take the final
decision for each employee. The
employees were quite happy in this set-up. After
a few decades, Mr. Kapoor decided to
retire from the company and put in place a
professional management team to run the
company. The new management team has been hired
from other companies and has
been given a free hand to run the company. The
first step they took was to put in place a
structured performance appraisal process, to
assess and evaluate the employees. The
employees became very agitated at the
introduction of the new process and the
feedback reached Mr. Kapoor.
You are the CEO of this company and Mr. Kapoor
wants to meet you to understand
what is happening. You see that this is a classic
case of the company following
Greiner’s Life Cycle model.
a. Describe the 5 stages of Greiner’s Life Cycle
model giving the context from the case(5 Marks)
b. Describe the need for change management as
well as the approach you intend to followusing Lewins 3 step model (5 Marks)
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Operations and Supply Chain Strategies
1. A beverage company based in United Kingdom is
selling smoothies from pure raw fruit ingredients. It is been for a long time
in UK with its revenues growing from $ 50 mn to $ 500 mn. It has decided to
enter into Indian market. The company has plan to procure material from various
geographies of potential suppliers. Suggest an entry strategy, procurement
planning and operations excellence. (10 Marks)
2. A successful startup in India is into the
customized bed solutions with focus on health to correct lifestyle disorders in
travelling. It wants to expand its footprint PAN India by setting up its
operations. Design a strategic approach to different aspects of the business it
needs to follow for an effective logistics and supply chain strategies keeping
in creating demand and servicing the market. (10 Marks)
3. The company ZINKO industries Ltd is a major
B2B player and is a family managed in the Mumbai and want to expand its
chemical business. The company is wanting to move into the B2C business and
need to have the business plan with key focus on operations and supply chain
strategies for chemical business. The company wants to produce pack sizes
ranging from, 500 ml, 1 liter and 5 liter packs for the B2C market. The company
wanted to have product differentiation to scale up its operations.
a. Describe what kind of operations and supply
chain strategies the company need to follow and market entry, expansion and
development strategies. (5 Marks)
b. What are the strategies that will help the
company to achieve business success and growth excellence? (5 Marks)
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Organisation Culture
1. As a Leader of Global Services ltd, Sanjana
aspires to create a strong organizational culture. How can she contribute to
culture building of the company? What specific steps can she take to create a
learning culture at global services? (10 Marks)
2. The revenues at B R logistics have been
dwindling off late. Clients have been
complaining of laxities on the part of the
employees. The top management recognizes the
need to bring about a profound culture change to
bring in agility and customer centricity
in the company. They want the HR to equip
themselves with the right strategy to meet
these needs. Why do companies experience a need
for cultural change? What process of
Organizational culture change will HR follow at B
R Logistics? (10 Marks)
3. a. Alex has been chosen to set up the India
business for Glenmorgan ltd, a US based
Financial service company. Alex needs to keep in
mind the cross-cultural factors that can
impact the employee management practices in
India. Keeping the Hofstede’s Crosscultural
model in mind, which are the factors that Alex
will have to be aware of?
(5 Marks)
3. b. Start Cruiser, is a dynamic tourism
company, aspiring in making their mark in Space
tourism. They want a culture that upholds
innovation. What are the ways in which they
can create an innovative culture? (5 Marks)
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Performance Management System
1. Rakesh Kumar is working at Jayesh Industries
as Manager in the Operations Department. Akshay Shroff works in Rakesh’s team
as ‘’Executive – Operations’’. Akshay joined the company since 2 years. Though
he works hard, he is not effective in meeting project timelines and often has
errors in his work. It is appraisal time and Rakesh has to give performance
feedback to Akshay. He does not want to demotivate Akshay yet he needs to give
him the negative feedback. How should Rakesh handle the process of negative
feedback. (10 Marks)
2. Aarti Desai has joined as an HR Manager at
Highmart which is a food chain across cities in India. Aarti has interacted
with young employees across the company and all of them have expressed the need
for the company to launch a Mentoring Program. The company has high attrition
and new recruits could benefit from such a program. How should Aarti go about
the process of introducing the Mentoring Program. Do also give an interesting
brand name to the Mentoring program. (10 Marks)
3. Sidharth is the HR Manager at NewZone which is
a furniture company. The company has 2000 employees and is growing rapidly.
Sidharth would like to introduce the 360-degree feedback process.
a. Design a 360 degree form (5 Marks)
b. What are the pitfalls in 360-degree feedback
that Sidharth should take care to avoid?
(5 Marks)
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Procurement Management
1. What is the relevance of Vendor Managed
Inventory in supply chain management? Discuss the various features of VMI.
Elucidate the various aspects involved in successful implementation of VMI in
special reference to retail sector. (10 Marks)
2. Discuss the pricing strategies in case of an
E-procurement platform. Discuss the relevance of online auctions in the
E-procurement ecosystem. (10 Marks)
3. a. Consider yourself as a local tyre
manufacturing firm entering into the import of the tyres. What sort of
questions will you come across in the thought process in terms of costs related
to the import? (5 Marks)
3. b. Enumerate the steps for developing
transportation related strategies. (5 Marks)
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Project Management
1. Your organization is looking for procuring
project management software. You are asked to prepare a file note describing
how this software will help your organization. You are required to list at
least three project management software tools with details such as salient
features, cost, etc. You are also asked to recommend a specific software tool
with proper justification. Please introduce your organization before sharing
your file note. (10 Marks)
2. You are celebrating the successful completion
of a project. During the party, the Vice President of Projects in your
organization pulled you aside and asked you the secret of the success of the
project. You shared few points, which seemed to have impressed her. Next day,
you got an email from her to submit a brief report describing the key factors
that led to successful completion of your project. The report is also expected
to provide top two recommendations to other project managers. Please introduce
your organization before sharing your brief report. (10 Marks)
3. “No! I have worked on this concept for so long
and I don’t want some bean counters coming and telling me to stop working on
it” Natasha was very upset since the Head of Accounting & Finance
department have told her boss to immediately stop the work as his department
didn’t find the proposed project financially viable.
“Don’t get emotional!” Jaywant started talking to
Natasha. Being a good friend, Jaywant wanted to help her. “First of all, tell
me how the NPV and IRR figures looked for your proposed project.” “I am not
sure,” Natasha was candid. “I didn’t do those calculations since I was busy
with other parts of the project proposal.”
“That’s a great mistake, I must say. You must do
these calculations and then get them verified by our Accounting & Finance
department. I can help but I would suggest you take help of Manish. He is not
only expert is this type of analysis but he also respects your engineering
abilities and will surely like to find the way out to save your proposed
project” Jaywant’s words helped Natasha to get out of her chair as she moved to
her phone for calling Manish.
a. How will Manish explain the concept of NPV to
Natasha? (5 Marks)
b. How will Manish explain the concept of IRR to
Natasha? (5 Marks)
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Research Methodology
1. Explain what is meant by independent variables
and moderating variables. Identify any three independent variables and any
three moderating variables from the Unified Theory of Acceptance and Use of
Technology (UTAUT) model as shown below. What is dependent variable? Identify
the one from this model.
2. Explain the types of scale that are used in
the following survey questionnaire:
1. Gender (male/female)
2. Age (no. of years)
3. Annual income in Rs. Lac
4. On a scale of 0 to 10, how likely will you
recommend our services to your friends?
How will you measure the central tendency for
gender and age?
(10 Marks)
3. “We must quickly work out how to reduce the
cost of our production process. Without
reducing the cost of production process by at
least 20%, we can’t turn profitable. It’s an
important and urgent exercise!” Mr Godbole, newly
joined CEO of Acme Chemicals tried
to emphasize the urgency and importance of the
proposed exercise to his senior
colleagues.
“Yes, I will immediately form a task force
consisting of internal subject matter experts
and produce a report within a couple of weeks”,
Mr Mehra, Head of Production quickly responded. “I have a differing thought,”
interrupted Mr Iyer, Head of Sales. “We should
invite an external consultancy firm for this
work”. “Why? Why do we need external guys
when we have the expertise internally?” Mr Mehra
was clearly upset with the proposal
of Mr Iyer.
a. What arguments will Mr Iyer will put forth? (5
Marks)
b. What arguments will Mr Mehra will put forth?
(5 Marks)
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Retail Banking
1. Mr. Raj has recently graduated and got placed
in a private sector bank and is unaware of the banking sector and its
operations. Being his reporting manager you need to brief him with the
Principles of lending and need to explain him in details about the same.
(10 Marks)
2. Retail banking is the most visible face of
banking for the general public and have baskets of products for meeting
customer’s ever ending demand. Express your opinion on how Retail banking can
be used as a risk diversification tool.
(10 Marks)
3. “With increased competition and entry of new
players, the banking landscape has made a sea change in the recent years. Sales
team forms an integral part in banks and helps in enhancing customer
satisfaction”
a. Share your opinion on the growing importance
of sales team in banks and their contribution for attaining customer
satisfaction (5 Marks)
b. Enumerate direct sales and the advantages of
Direct sales in banking sector
(5 Marks)
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Service Operations Management
1. What are the factors which are considered
important by an organisation while evaluating Quality in Service Operations?
Elaborate your answer with an example of an Educational Institute (10 Marks)
2. Discuss the concept of Front Office & Back
Office in Service Operations. Explain which services are categorized in these
two types w.r.t. a Restaurant setup (10 Marks)
3. The Healthcare setup is a good example wherein
the businesses involve service operations with utmost customer satisfaction.
The ‘sold products’ are evaluated by the customers and rated highly based on
the ‘service’ that the seller provides. With reference to the Healthcare setup
discuss the following aspects of service operations
a. Discuss the elements that need to be planned
in a Service Framework. (5 Marks) b. What are the challenges faced by the
Service Managers who manage these service operations? (5 Marks)
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Services Marketing
1. The recent epidemic of Coronavirus has really
affected the world very badly. One of the sectors worst affected are Travel
& Tourism. SOTC India has seen a severe fall in business in the last few
months and does not see light at the end of the tunnel anytime soon. If the
situation continues this way, it may lead to them shutting down many of their
branches and laying of many employees. The sluggish Indian economy is not
helping their case too. You are hired as a consultant by them to suggest
possible solutions and strategies in order to combat this problem? Keep in mind
IIHS and the service marketing mix. (10 Marks)
2. The recent judgement by the Supreme Court with
regards to AGR has forced Vodafone Idea to pay a huge amount as fine before the
deadline. This hurts the already bleeding company even more. Post the entry of
Jio, the telecom market has gone through a complete turmoil with the low rates
and growing taxation burden. The situation has turned so bad that Vodafone
wants to quit the Indian Market. The recent price increase has not helped
improve the situation a lot. Can you as a student of Service Marketing analyze
the problem at hand and provide possible solutions and revenue streams or
methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use
the concept of Customer Loyalty to your advantage? (10 Marks)
3. The recent decision by the Indian Government
to divide the State of Jammu & Kashmir into Union Territories and open it
for investors of the world has been met with a lot of cheer by the Industry.
Kashmir sure has a lot to offer but it also brings with it, its shares of problems.
Use the Service Branding Model, Service Communication Model and Moment of Truth
to your advantage?
a. You are a part of the planning team organizing
a summit to invite investors from the service sector to tap Kashmir’s
potential. Can you suggest strategies in order to woo the investors? (5 Marks)
b. Can you also enlist the hurdles that will come
by and suggest possible solutions for the same? (5 Marks)
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Supply Chain Management
1. Vashi pharmaceuticals, Inc., handles a variety
of health products. A weight reduction product costs the company $2.95 per
unit. The annual holding cost rate is 20 percent. Using an EOQ model, they
determined that an order quantity of 300 units should be used. The lead time to
receive an order is one week, and the demand is normally distributed with a
mean of 150 units per week and a standard deviation of 40 units per week. The
ordering cost per order is determined as $50. Calculate cycle stock and safety
stock point if the firm is willing to tolerate a 1% chance (Z0.99 = 2.32) of a
stockout during an order cycle. Also calculate the total cost of inventory. (10
Marks)
2. An auto parts supplier sells branded batteries
to the auto mechanics. The annual demand is approximately 3,600 batteries. The
supplier pays $28 for each battery and estimates that the annual holding cost
is 25% of the battery’s value. It costs approximately $20 to place an order
(ordering cost). The supplier currently orders 300 batteries per month.
a. Determine the ordering, holding, and total
inventory costs for the current order quantity.
b. Determine the economic order quantity (EOQ).
c. How many orders should be placed per year
using the EOQ?
d. Determine the ordering, holding, and total
inventory costs for the EOQ.
(10 Marks)
3. a. Calculate Forecasting error (MAD, MSE, RMSE
and MAPE) for the data given below
Period 1 2 3 4 5 6 7 8
Forecast 10 15 10 15 25 15 20 25
Demand 15 15 20 15 10 20 20 30
(5 Marks)
3. b. Please provide a brief overview of S&Op
process, inputs, outputs and key metrics. (5 Marks)
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Taxation- Direct and Indirect
1. Ms. Ankita completed her MBA from DAVV,
Indore. She joined an enterprise as an Accounts Manager at a CTC of Rs 650000.
She invested Rs 150000 in PPF and paid mediclaim for herself Rs 15000 using
cash as a mode of payment. Discuss and compute her tax liability assuming she
is residential individual for the Assessment year 2019-20 (10 Marks)
2. Ms. Urrjja is running successfully the
business of supplying &selling woolens on the digital platform. She is keen
to understand how business expenses are allowed under the Indian Income Tax Act
1961. However, these days she is more concerned about whether there is any
provision under the Act which allows claiming deductions in relation to
residuary expenses. As a knowledgeable person in taxation, how will you address
the worry of Ms. Urrjja. Is there any provision under the IT Act which allows
to claim deductions of residual expenses? If yes, how can she avail the benefit
of the said provision for her business? (10 Marks)
3. Mr. Mohan, aged 65 years, derives Rs 7.5 lacs
as salary from Amiir PanWala & Company for the year ended 31.03.2019. He
supplies the following information to the accounts department of the employer.
(Applicable Assessment year 2019-20)
Particulars Amount Loss from one of the Self -
occupied property Rs 200000 Loss from let out house property Rs 360000 Interest
from Flexi Fixed Deposits Rs 150000
a. Explain and examine the applicability of TDS
provision (5 Marks) b. Compute total tax liability and monthly deduction for
TDS (5 Marks)
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Total Quality Management
1. Explain your understanding (Process
perspective) & give appropriate examples to explain: Acceptance Sampling,
Double sampling & sequential acceptance sampling?
(10 Marks)
2. How “Strategic Performance Measurement”
process helps management in an organization to take their organization in
success path? (10 Marks)
3. a. In a hotel, the complaint management team
noted down the different types of complaints received from its guests. The
concerned department head asked the team lead to analyze the data & suggest
which area to be addressed. Assuming you are in the lead position. Which
probable reasons should you suggest to address first?
Probable Reason Frequency of occurrence
Food Quality
16
Delay in room Service
12
Room cleaning
32
Staff Attitude
5
Delay registration
42
Room interiors
2
Air Conditioning
9
Mini Bar
2
TV not working
5
Desired Channels are not subscribed
12
Room Smelling
8
(5 Marks)
3. b. You are asked to estimate UCL & LCL as
per the below scenario.
As Quality control expert, you are required to
measure the volume of the juice in a 250 ml packet.
You have taken 10 samples & 4 observations in
each sample. The Standard deviation given as 0.145 ounce.
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World Class Operations
1. What are the sources of environmental
pollution? Explain with a suitable case (10 Marks)
2. QFD is believed to be beneficial for
implementing world class standards in operations. Do you believe this? If yes
justify your answer with examples. (10 Marks)
3. a. You are the operations manager of the big
manufacturing unit. You have been asked by the Chief Operating Officer of the
firm to prepare a white paper on Benchmarking for the firm. In this regard
explain the different types of Benchmarking. (5 Marks)
3. b. You are the operations manager of the big
manufacturing unit. You have been asked by the Chief Operating Officer of the
firm to prepare a white paper on Benchmarking for the firm. In this regard
explain the process of Benchmarking. (5 Marks)
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Business: Ethics, Governance & Risk
1. Read up on the ICICI Bank-Videocon Loan Case
from credible public sources (website, newspaper, magazines) and answer the
following questions. (Kindly mention only the facts and not speculations or
rumors). You can refer to chapter 9 & 10 to understand the scope of the
questions.
Explain the TWO ethical issues or concern in the
ICICI Bank case and the negative impacts of these issues on the bank? (10
Marks)
2. In 2015 India’s food regulator had banned
Maggi Noodles (of Nestle India) after tests showed that it contained excessive
lead and for alleged mislabelling over flavour enhancer MSG. The product
returned to stores after a court lifted the restriction. Nestlé has since then
removed the claim “No added MSG.” You can refer to chapter 4 and answer the
following question.
According to you, which all internal departments
worked together to overcome the allegation and relaunch the same product in a way
that it would earn the trust of its key consumers and stakeholders? What
contributions were made by each of these departments while work together for
this common business objective? (10 Marks)
3. a. As an employee if you become a whistle
blower, are you being disloyal towards your
employer? Yes or No? What is/are the ethical
reason/s for becoming a whistle blower? (5 Marks)
3. b. Explain any two reasons to showcase that
study and understanding of ethics makes
for a better manager, good business and happy
society?
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Financial Institutions and Markets
1. “Primary Market helps to facilitate capital
growth by enabling individuals to convert savings into investments. Describe in
details the techniques that companies uses to raise the fresh capital from the
primary market (10 Marks)
2. Explain why insurance sectors are considered
as financial intermediary. Discuss any four types of insurance plans that are
available in the market. (10 Marks)
3. Ms. Goyal, after completing her graduation,
recently joined a bank. With a steady income and good growth prospects for her
career, she intends to save regularly and increase the amount of savings
gradually over the years. Her colleagues in the bank have advised her investing
in Mutual Funds (MFs), as a suitable option for her. However, Ms. Goyal is not
at all familiar with MFs. Advise Ms.Goyal with the below queries:
a. Explain brief on Mutual Funds and its
features. (5 Marks)
b. Enumerate any four types of Mutual Fund to
Ms.Goyal.
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B2B Marketing
1. Crompton Greaves Ltd is the leader in Indian
Domestic market for electric motors, which conform to Indian & International
Standards. The company faces a severe competition from small scale motor
manufacturer as well as large global players like Siemens & ABB. What
suggestions you would like to give to the company to maintain its leadership
position in this product category? (10 Marks)
2. An automobile component OEM manufacturing
alternators has appointed your advertising agency to design the promotional
strategy for their product. You are required to prepare a marketing
communication campaign & select appropriate media vehicle for the same
keeping in mind the target audience. (10 Marks)
3. Read the following Case & solve the
questions given:
ABC is a leading brand of furniture in B2C
segment having presence in various cities in India. ABC now plans to introduce
in B2B category by launching a product line in the office furniture category.
It intends to sell both Indian as well as imported furniture so as to cater to
the different needs & wants of the target audience. It intends to target
corporates but is not clear how to go about marketing & selling it to
corporates (B2B) as ABC was always involved in selling home furniture (B2C).
a. Suggest positioning strategies to be adopted
by ABC for their new product line in B2B Category.
b. Suggest a suitable sales promotion strategy
for ABC’s new product line of office furniture.
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Compensation & Benefits
1. WONDERWORLD Enterprises is a leading
automobile company in India manufacturing two wheelers. Company has expanded
its operations in Asia by setting up a unit in Indonesia. A team of 50
employees is sent on deputation to handle the Indonesian project. You are an HR
Manager of WONDERWORLD and you are entrusted with the responsibility of
designing the compensation for these 50 employees. Which approach to
compensation management will you adopt? (10 Marks)
2. REGENCY Group is a leading business
conglomerate in India. The group is planning to diversify into construction
sector and as an HR Manager you are asked to conduct a compensation survey in
construction sector in India so that important compensation decisions can be
made. Suggest a step by step process for conducting this compensation survey.
(10 Marks)
3. You are hired as an HR consultant by ABC Ltd,
a newly set up IT Company, to design a new compensation system. In this
background, answer the following:
a. It is important to identify all the
stakeholders before designing a new compensation system. Identify the
stakeholders of compensation for ABC Ltd. (5 Marks)
b. Discuss the types of compensation that will be
a part of compensation system of ABC Ltd.
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Enterprise Resource Planning
1. Imagine you are a Business Analyst collecting
requirements from a Chief Marketing officer of an auto portal company which
helps its users with car research. What are the different parameters and touch
points of a customer you will suggest starting from a customer’s journey to hit
the portal to the final booking? What kind of different analysis from MIS can
you create and present to help the CMO to take better decisions and to obtain
better conversions of leads? (10 Marks)
2. Select any one Business/Industry sector/domain
and write 5 critical business processes of that sector, apply principles of
business process engineering in any one of those 5 critical processes and
propose an alternative. (10 Marks)
3. Imagine you are the Project Manager for an ERP
Implementation of the HR Module in any organization with an employee strength
of 400 working in 3 different countries. Now answer below questions: a. List 5
important and critical parameters you will be considering for the successful
implementation. (5 Marks)
b. What are the different steps and stages you
will be following for such implementation so that you meet the deadlines?
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Customer Relationship Management
1. Outline a communication plan with an aim to
translate the relationship policy into contact moments for customers in your
line of business. (10 Marks)
2. The increase in the quantity of data and the
decrease in the available analysis time have led to a growing need for an
inductive method which will assist in finding useful relationships between
(selected) data. Elaborate any 2 such methods that you use at your workplace.
(10 Marks)
3. You are a call centre manager with a decade of
experience. In the last 10 years you have seen customer relationship management
evolve in the call centre industry. Scenario is more competitive and requires
out of the box thinking to sustain and succeed.
a. Do you prefer working with specialist or
generalist call centre agents? What parameters help you arrive at a decision?
(5 Marks)
b. As per your understanding and experience, rate
the elements of a call centre in order of importance? Justify your rating with
examples
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Digital Payments
1. Demonetization has changed the attitude of
people towards the digital payments. Digital Payments are very popular among
the youth, but still the ratio of the population who regularly use the digital
payments is very less. To increase the inclination of the people towards
adopting the digital payments, Govt. of India has decided to introduce another
round of demonetization. The currencies of denomination Rs. 500 and Rs. 2000
will be withdrawn from circulation and the new rule says that any payment above
Rs. 200 will need to be done through digital medium. Your parents and
grandparents have never used digital payments. Explain to them what are
different digital payment options available to them and how to use it. (10
Marks)
2. The second round of demonetization has created
a lot of chaos, and as and when more and more people are adopting it, the
frauds are also increasing and discouraging people from using it. Again, your
parents and grandparents are confused about the above aspects and concerned
about the security of the transactions they do using digital payment systems.
Explain to them the security threats associated with digital payments and
provide them guidelines to remain careful while using digital payment systems.
(10 Marks)
3. Mr. Sagra is a businessperson and understands
technology very well. He envisions that the future of digital payments is
bitcoins. However, he doesn’t have any experience of trading in bitcoins. He
consulted you as an expert in crypto currencies and requests you to provide
your valuable services on
a. How to buy and store bitcoins. (5 Marks)
b. To understand different features of block
chain. (5 Marks)
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Corporate Finance
1. Alpha Ltd is expecting an annual earnings
before interest and tax of ₹ 1.5 Lakhs. The company has 10% debentures of ₹ 4
lakhs and cost of Equity capital is 12%. Calculate the total value of the firm
and the overall cost of capital of the firm according to Net Income Approach.
Also comment what will happen to the value of the firm and the overall cost of
capital if debt is increased in the capital structure. (10 Marks)
2. The Capital structure of ABC Ltd, is as under:
Equity share capital
₹ 100 Lacs
10% Debentures
₹ 50 Lacs
The sales for the
year 2019 are 1.5 Lac units@ ₹ 40per unit
Also, the
variable cost per unit is 20 % of sales revenue
₹ 12 Lacs is the
fixed operating cost.
Assume Income tax
rate as 40 %
Calculate Operating, Financial and Combined
Leverage of the firm and interpret the result. (10 Marks)
3. Neha would retire 30 years from today and she
would need ₹ 6,00,000 per year after her retirement, with the first retirement
funds withdrawn one year from the day she retires. Assume a return of 7% per
annum on her retirement funds and if her planning is for 25 years after
retirement, Calculate:
a. How much lumpsum she should deposit in her
account today so that she has enough funds for retirement? (5 Marks)
b. How much she should deposit each year so that
she has enough funds for retirement?
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Commercial Banking System & Role of RBI
1. Rohan is appointed as a control manager in a
reputed bank. As a manager he needs to prepare the presentation highlighting
the Risk control/mitigation process in banks. Help Rohan in preparing the
presentation. (10 Marks)
2. We have witnessed via media the massive fraud
of Rs. 11,400 crores at Punjab National Bank which landed them in a huge
controversy. Analyze the case and give a short presentation on what went wrong
from PNB’s side and what precautions PNB would have taken while granting Letter
of credit to its customer. (10 Marks)
3. Assume you are ABC bank. In recent days
Non-Performing Asset is giving a deleterious impact on the return on asset. As
a bank, discuss-
a. The factors contributing to high level of NPAs
in the Indian Banks
(5 Marks)
b. The measures you will take to overcome this
alarming issue.
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Cost & Management Accounting
1. Given the slowdown in the auto sector, Fast
Automobile company, a car manufacturing company wants to go in for an overhaul
of its operations. The Management wants to review the cost of all its product
lines i.e. types of cars it has in various segments and the way they value
their closing stock given the inventory pile up, to take some strategic
decisions.
The Management accountant is asked to prepare a
summary of costs to enable the top team to decide which product to manufacture,
discontinue some segments etc. What are the various types of ways the
Management accountant can classify the costs by Management decisions. Describe
any 5. Also, discuss the different ways in which the company can value its
closing stock?
(10 Marks)
2. Traditional Managerial accounting was all
about managing costs whereas Management
accounting has undergone a sea change, given the
change in the overall Global
environment. Discuss and describe in relation to
the following -
Growth of
E-Commerce and e-business. Share atleast 2 practical examples.
Focus on
cross-functional Groups
Total Quality
management concept
How these impacted global management accounting
practices
(10 Marks)
3. Fancy Bag company purchases Ladies Bags from a
wholesaler @ Rs 1100/- per piece.
They add accessories and packaging and sell each
bag for Rs 1800/- per piece. They incur certain fixed expenses.
The company wants to understand how many pieces
they must sell in order to be profitable.
They seek the help of a Management accountant to:
a. Ascertain Contribution per piece and as a % of
Sales Price (5 Marks)
b. Prepare the Profit / Loss account for sale of
200 pieces 300 pieces
Details provided:
Purchase Cost 1100 per pc
Sale 1800 per pc
Expenses Per Month
Rent 50000
Staff Salary 75000
Commission per pc 100
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Integrated Marketing Communication
1. You are a baker and have set up your own
Bakery. You have the resources and enough space to fulfill orders in New
Mumbai. Describe how would you promote your brand to maximize the no. of orders
per day? (10 Marks)
2. You are the brand manager of a hygiene soap
which protects you from germs. You have
launched a campaign to build awareness on the
importance of washing hands. For this the
brand has tied up with an NGO to create awareness
across the country especially in smaller
towns. How will you leverage this association to
build positive equity for your brand?
(10 Marks)
3. Case Study
ICICI ropes in Shahrukh khan as their Global
Brand Ambassador
You are Brand Manager at ICICI – Retail Banking
and have tied up with Shahrukh Khan
as the Brand ambassador.
a. Think of an interesting active integration of
ICICI in the next Shahrukh film. (5 Marks)
b. How would you leverage Shahrukh to promote
your brand?
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Marketing Research
1. As a researcher, you need to study how many
kirana stores in Mumbai sell Lizol brand and range of products (Surface
cleaner, Bathroom power cleaner & Kitchen power cleaner.) Which
non-probabilistic sampling method would you use to complete your research? Also
state the reasons behind choosing that method. Also explain as to how you will
proceed ahead with choosing the areas / localities in Mumbai to conduct your
research along with timelines. (10 Marks)
2. You are the Head of a Market Research
Organisation. Your client has recently introduced “iD Traditional Filter Coffee
Decoction”. Your client wants to understand how customers are reacting to their
recently launched Filter Coffee Decoction. Draft a Questionnaire containing not
more than 20 questions that would succinctly address the query posed by the
client. (10 Marks)
3. You have been recently appointed as a “New
Product Development” Head for Kellogg’s Corn Flakes which operates across pan
India. You have been asked to develop 2 new innovative products as part of
their Menu.
a. Explain the process in detail to arrive at the
creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing post
creation of the 2 innovative products? If Yes or No, please state your reasons
to support your answer. (5 Marks)
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Industrial Relations & Labour Laws
1. Bali has joined Martek Metals in personnel
department. His primary KRA is employee engagement, so he wants to start some
sustainable initiatives rather than only celebratory events like birthday
parties or picnics. He wants to suggest some activities towards workers’
participation in the next management meetings and wants to make presentations
with specifics. Let us list down and elaborate on various forms of workers’
participation for Bali (10 Marks)
2. Mr. Natekar is a veteran teacher in Labour
legislation. He holds long years of experience in the field of labour law. He
has been invited to deliver a seminar at an international business school. The
class is a mix of Indian and Foreign students hoping to pursue their careers in
‘Management in Law’. Mr. Natekar decides to cover the topic of ILO to suit the
crowd. He decides to cover the ‘Topics of interest for ILO’. What points must
he include in the information about above topic. Please elaborate your answer
well. (10 Marks)
3. Kamal Kumar is a labour officer with Kamte
automobiles. The company is currently facing a set back due to a strike at one
of their manufacturing plants. Kamal Kumar suggests collective bargaining for
resolving the issue. Please answer following questions in light of this case.
a. The company arranges for a press conference to
announce their decision of collective bargaining and Kamal Kumar needs to
educate the press about 5 phases of collective bargaining. Please elaborate the
points for Kamal Kumar (5 Marks)
b. Kamal Kumar also meets the union leaders and
talks to them about the bargaining power to boost their energies and gain
readiness from them to participate readily. He mentions three points which
would increase the bargaining power of the workers. Which three points must he
have mentioned?
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Managing Business Process Outsourcing
1. With the help of an example explain the
lifecycle methodology for Business Process Outsourcing. (10 Marks)
2. With the help of an organization that
outsource it business processes, explain the benefits of Business Process
Outsourcing and what are some of the risk/challenges faced in Business Process
Outsourcing? (10 Marks)
3. The rise of what is known as business-process
outsourcing (BPO) in the Philippines has been nothing short of phenomenal. The
very first calls were taken in 1997; today the sector employs 638,000 people
and enjoys revenues of $11 billion, about 5% of the country's GDP. Last year
the Philippines even overtook India, long the biggest call-center operator in
the world, in “voice-related services”. The country now employs about 400,000
people at call centers, India only 350,000. The main reason for the success of
the Philippine call centres is that workers speak English with a neutral accent
and are familiar with American idioms—which is exactly what their American customers
want. Of these, many have taken to complaining bitterly about Indian accents
(which no amount of “voice neutralization” coaching seems to have overcome). As
a result, the Indian firms themselves have been helping to move jobs to the
Philippines by setting up call centres in Manila and other parts of the
country. Infosys and Wipro, as well as scores of other Indian firms, now have
substantial operations there. And they aren't drawn to Manila by cheap labour.
Wages in the Philippines are slightly higher than in India since the Filipino
accent commands a premium. It also helps that the country has a big pool of
well-educated workers. The million or so Filipinos who graduate every year have
few other options to choose from, besides emigrating. And working in a call
centre is considered a middle-class job (new recruits start at $470 a month).
The big question is whether the Philippine BPO industry, having conquered the
call-center market, can now move up the value chain. To keep growing
rapidly—and profitably—it needs to capture some of the more sophisticated
back-office jobs, such as those processing insurance claims and conducting due
diligence. In these businesses, called knowledge-process outsourcing and
legal-process outsourcing, India still rules
supreme. (Source: The Economist:
http://www.economist.com/node/21557350)
Based on the article, answer the following
questions:
a. Compare and contrast the BPO industry in India
as well as the Philippines and summarize the findings in terms of future of BPO
in both the countries. (5 Marks)
b. Looking at the scenario, it’s clear that other
countries like China and Philippines have great potential to beat India in the
BPO industry. What can India do to maintain its leadership for the same?
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New Product Development and Managing Innovation
1. Hyundai has launched its battery car in the
market and others companies like MG hector is following the innovation in
Indian market. What type of innovation (Radical or incremental) you will
consider in a shift from the petrol/diesel car to battery car? Give reasons to
support your answer. (10 Marks)
2. Explain the role of house of quality in
quality function deployment. What are the benefits of implementation of house
of quality? How it conducts the competitive assessment?
(10 Marks)
3. a. Samsung and Motorola have widely launched
and done the branding of folding phone. The mobile manufacturer Apple wants to
take the decision on new product development using ‘technology S curve’. How
the curve helps apple to build a new product? (5 Marks) 3. b. How can the
competitor analysis be done in the case described in part (a)?
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Lean Six Sigma
1. For the below shown VSM, the monthly demand is
3900 pieces with 30 working days per month. Daily work time is 8 hours
excluding the break time. Calculate the TAKT time, Effective Cycle Time and
process cycle efficiency.
2. In this Six Sigma case study, number of
billing errors in a telecom company is high due to various reasons. Billing
being one of the most critical activities in any business needs extra
attention. There are approx. 4.5 % errors, out of which approx. 2.5% reaches to
the customer. Reduce the billing errors to less than 1 %, to ensure that
customer gets correct bill to his satisfaction. Please create a project charter
for the above-mentioned business problem. (10 Marks)
3. a. A product designer wants to determine the
average amount of time it takes to assemble a toy. A sample study data of 16
times toy assembly showed an average assembly time of 14.64 minutes, with a
standard deviation of 5.82 minutes. Assuming sample data is normally distributed,
provide a 95% & 99% confidence interval for the mean assembly time (Z0.95 =
1.645). What would happen to confidence interval, in case #samples selected for
the study are increased.
(5 Marks)
3. b. A process has inventory breakdown as
follows (RM = 200 pieces, WIP = 80 pieces, FG = 400 pieces) with an average
customer demand per day of 80 FG pieces (1 Piece of RM inventory is required to
make 1 piece of WIP and 1 piece of WIP piece is required to make 1 piece of
FG). The total Value-Added Time for the process is 970 seconds. Calculate the
Process Cycle Efficiency (PCE).
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Logistics Management
1. Many multinationals are now committing to
sustainable development growth (SDG) due to the recent global climate change
and global warming. Discuss with relevant examples how Green Manufacturing can
be incorporated in logistic planning. (10 Marks)
2. What are your recommendations for a successful
channel strategy decision that may help your organization be highly competitive
and maximize its profit? Give examples. (10 Marks)
3. A consumer product distributer has a chain of
retail outlets. The warehouse and its stores upkeep are dependent highly on the
fluctuating consumer requirement. Only for 20 to 30 % of the time the full
warehouse space is fully utilized (during peak demand). Most of the other time
utilization around the year is less than 70%.
a. According to you, what warehouse strategy
should be adopted to improve its warehouse utilization? (5 Marks)
b. Briefly summarize the economic benefits of
warehouse.
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Marketing of Financial Services
1. Explain the concept of Online Marketing of
financial services. How is it changing the way financial products and services
are sold in India? (10 Marks)
2. One week ago you bought a ULIP policy from a
private Life Insurance company. On receiving the policy copy, you realize that
the Life Insurance policy was mis-sold. Would it be possible for you to return
the policy? What strategy would you follow to settle the matter with the
insurance company? (10 Marks)
3. You are a Financial Planner. Your client
Ashwin Aswani aged 37 years, married with 1 child requires your help to make
few financial decisions. (You can make any assumptions to further build up your
case.)
a. Ashwin wants to buy a Pure Risk Life Insurance
cover. He is confused whether he should buy a ULIP or a Term Plan. Recommend
the product best suited for him giving valid reasons. (5 Marks)
b. Ashwin wants to purchase a holiday home by
liquidating his retirement savings and taking a home loan for the next 10 to 15
years. Ashwin wants your opinion whether this is an appropriate strategy for a
Retirement Plan.
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IT Security and Risk Management
1. There has been a recent online breach of
system security in a Government organization. As a system administrator with
the organization you have been tasked with implementing information security
and assessment process within organization. Please enumerate the process you
are going to follow to offer robust information security to both the users and
management. (10 Marks)
2. Staving off critical threats in the current
cyber security landscape is a tall order for organizations of any size. When a
security breach happens, questions will be raised: Did the shortage of skilled
cyber security personnel play a part? Was it down to pure negligence? It would
be impossible to say for sure. However, what we do know is that a general lack
of capabilities in detection and response is putting organizations across the
globe at risk. This can show up in an organization not being able to detect
malicious activities fast enough, thereby allowing threat actors to incur
significant damage, or not having enough granular information to stamp out such
activities from its environment. What are the steps or techniques that an
assessor should adopt to ensure successful implementation while formulating a
report on the information security assessment process? (10 Marks)
3. As the coronavirus spreads, colleges are
scrambling to respond to potential health-care crises, campus closures, and
other issues that are arising and evolving on a daily basis. A major challenge:
How can institutions continue to offer instruction if they decide to close or cancel
in-person classes? A growing number are moving classes online as a short-term
solution. Universities wants to implement an access control system for its
physical and virtual network. Once the access control is implemented, the
university is looking towards a regular monitoring framework for its network so
that its network is protected towards malicious attacks. As an IT head for the
university. Please suggest:
a. An integrated access control framework for the
university so that the access to system, physical and virtual resources can be
controlled. (5 Marks)
b. A monitoring framework for the university so
that its network is monitored and its knowledge assets and Intellectual
property sensitive information can be secured.
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Manpower Planning, Recruitment and Selection
1. To estimate the existing workforce, briefly
explain any 2 qualitative and quantitative methods that you use at your
workplace. (10 Marks)
2. Describe the model that analyses an
organization’s competitive strengths. Apply it to any industry of your choice
and illustrate with an example. (10 Marks)
3. You are to conduct a training for recently
promoted managers who will be managing teams for the first time in their
careers. Managers need to be oriented on performance management with extreme
caution to avoid employee dissatisfaction which may lead to attrition.
a. What would you suggest the managers do so that
the employees realize their performance level and work on their improvement
areas? How will it help the employees? (5 Marks)
b. Explain the 4 methods to encourage good
performance of employees.
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Cloud Computing
1. Acme University has set up a committee to
decide whether it should use cloud solution for the automation of Training
& Placement function. You are invited as a subject matter expert on this
committee. You are expected to specifically provide the recommendations for the
most appropriate cloud deployment model and cloud service model. Your
recommendation must be supported by proper justification. (10 Marks)
2. Though all other partners of Acme Legal
Associates seemed to be happy with the heavy discount proposed by the IT vendor
for its SaaS solution, its one partner got concerned about signing up five-year
agreement to get this discount. Not only the agreement is long term but is
devoid of any SLAs. She has invited you to talk to all partners together about
pros and cons of signing such long-term contract with a SaaS solution without
much due diligence. What would you say in your formal presentation to them? (10
Marks)
3. “More than anything else, I would be worried
about the data security”, Mr Kausik started articulating his concerns after
hearing the presentation of BetaTech. “I understand this is not our customer
data as we will be collecting information from general public. But they will be
sharing their personal details because they are sharing it with us. Our brand
stands for trust and unless we are 100% sure that this data will not be seen or
used by anyone other than us, we can’t go ahead with this solution.” Mr Kausik
ended his statement while reaching out for a glass of water.
Mr Kausik was listening to the BetaTech’s proposal
to organize an online competition on personal finance awareness. The proposal
described how BetaTech will not only develop the IT solution but will entirely
host the solution on cloud and will be made available to Mr Kausik’s company as
a SaaS. It deliberated cost savings but refrained from describing how data will
be handled and secured in the SaaS solution.
a. What kind of issues Mr Kausik would see
through the proposal presented by BetaTech? (5 Marks)
b. How BetaTech can address the concerns raised
by Mr Kausik? (5 Marks)
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e-Business
Read the below carefully and then answer all
questions.
After the success saga of E-business ventures
like Amazon, Walmart and Alibaba, Reliance retail has also contemplated to join
the bandwagon and has decided to start with B2C market segments for all its
brand under Reliance Retail. But at the same time, they are well aware of the
failure stories and risk associated with moving from Brick and Mortar to
E-Business. You are hired as a consultant. Please prepare detailed reports for
the following. 1. Identify the risks associated with moving to E-Business. Do
the SWOT analysis. Suggest E-Business strategies for Reliance retail. (10
Marks)
2. Suggest technology infrastructure required for
E-Business. Keep in mind that the infrastructure should be scalable when Reliance
retail plans to become an international player after few years. While designing
framework for tech infrastructure, also assess the security threats and ways to
mitigate those risks. (10 Marks)
3. a. Plan strategies for implementation of e-CRM
along with the metrics to measure the success of those strategies. (5 Marks)
3. b. Do you suggest to implement e-SCM or to
continue with the traditional SCM for Reliance retail? Mention supportive
arguments for your suggestions. (5 Marks)
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Emerging Technologies: IoT, Augmented Reality and Virtual Reality
1. Urban performance currently depends not only
on a city's endowment of hard infrastructure (physical capital), but also, and
increasingly so, on the availability and quality of knowledge communication and
social infrastructure (human and social capital). The latter form of capital is
decisive for urban competitiveness. Against this background, the concept of the
“smart city” has recently been introduced as a strategic device to encompass
modern urban production factors in a common framework and, in particular, to
highlight the importance of Information and Communication Technologies (ICTs)
in the last 20 years for enhancing the competitive profile of a city. The
demand for smart cities has increased in recent years. In order to meet the
demand of a smart city project in a country like India, with the help of any
smart city project in India explain what are some of the key elements for such
smart cities and also mention their importance. (10 Marks) Source:
https://www.tandfonline.com/doi/abs/10.1080/10630732.2011.601117
2. You have been assigned as a part of a
committee in the city to identify where IoT can be used to promote areas in
healthcare and pharmaceuticals. In your opinion, what are those areas where IoT
can be used in this sector? (10 Marks)
3. Augmented Reality (AR) is an emerging form of
experience in which the Real World (RW) is enhanced by computer-generated
content tied to specific locations and/or activities. Over the last several
years, AR applications have become portable and widely available on mobile
devices. AR is becoming visible in our audio-visual media (e.g., news,
entertainment, sports) and is beginning to enter other aspects of our lives
(e.g., e-commerce, travel, and marketing, education) in tangible and exciting
ways. Facilitating ubiquitous learning, AR will give learners instant access to
location specific information compiled and provided by numerous sources.
Educators around the globe today have realized that AR/VR are big breakthroughs
when it comes to learning — for a method as well as outcomes. AR has great
potential in democratizing the educational process and making it a personalized
learning experience for learners of all stripes. Simply put, augmented reality
or AR is a multi-sensory interactive experience that involves real-world
elements in a virtual environment. It is known to offer perceptually-enriched
experiences to users by using real-world elements and adding a layer of
information or visual aid on top of it in a natural manner. The most common
examples of AR technology is seen in animated emojis these days on smartphones
such as Apple iPhones, Samsung Galaxy series and more. In the industrial
context, AR applications can help with on-the-go learning for maintenance and
troubleshooting, systems maintenance work and other computer-aided learning and
training. The primary reasons why AR is believed to be the future of learning
and education include better learning retention, personalised learning
experiences, increased possibilities of experimentation, reduced reliance on
learning by rote, empowering educators and learners, encouraging active
learning. Classrooms in the future will not look like they do today. AR will
see a prominent push in the next 3 to 5 years in India, and most schools will
have dedicated tools. Higher education will see faster adoption for AR tools,
given that the technology is already present in such institutions.
(Source:
https://inc42.com/features/what-is-the-future-of-edtech-and-learning-in-india-from-an-ar-vr-lens/)
a. What is AR and explain its benefits in the
education sector? (5 Marks)
b. Give an example of educational startups that
provide AR solutions to educational institutes. What are the certain challenges
in adopting AR by educational institutes?
(5 Marks)
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Fundamentals of Big Data & Business Analytics
1. The healthcare industry is inundated with
massive volumes of data generated each minute. With the adoption of electronic
health, mobile health and wearable technologies, this is poised to increase
dramatically over the next few years. This comprises of data being generated by
patients in the form of reports generated by the diagnostic labs, the wearable
devices an individual wear that constantly monitor his vital stats, body
patches, data from medical insurance companies to name a few. Would this data
be classified as Big Data? If yes, what are the characteristics of Big Data?
Explain any two Big Data Techniques. (10 Marks)
2. Digital music is gaining firmer ground in
India. 56 percent of digital music revenue in Asia comes from music streaming.
Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music
online and save songs offline with a premium subscription. They have grabbed a
significant share of the audience who have given up the traditional methods of
downloading music to streaming it online. Advertisers and telecom providers
have also joined the bandwagon. The primary reasons for this growing popularity
can be attributed to the rise in the number of digital natives, improved
internet connectivity, more localized curated song lists, personalization of
content, competitive pricing, huge library, availability across different
platforms, simple user interface and sharing digital music with others across
social platforms. How can the music industry use analytics to predict future
hits, describe current trends and recommend best offerings for customers? (10
Marks)
3. Retailers use analytics in a variety of ways.
Specialty retailers use video analytics to study customer paths and behavior,
helping them to design more effective store layouts. Big Box retailers invest in
Wi-Fi networking and new mobile way-finding apps to help customers navigate
through large stores or malls, getting them to desired products faster. Resorts
and hotels are investing in mobile analytics to gather shopper information from
their retail spaces. Mall operators are using the network to track social media
and shopping patterns, and delivering this value-add information to tenants.
Grocery and fast-moving goods retailers are utilizing video analytics for
traffic and conversion analysis, and then using the same information to
integrate workforce management and re-align staffing based on traffic trends.
Specialty retailers are using social sentiment analytics to improve “voice of
the customer” feedback to assess overall brand status and the launch of new
products, services, or offers. Retailers can use analytics tools to measure
traffic, wait times, and queue lengths, proactively anticipating resource
demands across the store.
For example, front-end staffing demand in grocery
can be anticipated using a combination of real-time traffic counting, trip time
data, and data on staff on hand. Resources are thus dynamically allocated based
on real-time information, improving productivity of labor hours and improving
customer satisfaction. Through presence and location-based mobility analytics,
retailers pinpoint the location of opt-in shoppers when they are close to a
store location. With personalized reminders or discount offers sent directly to
their smartphones, consumers are more motivated to visit the store if they are
nearby. Combining social and mobile analytics with loyalty information,
retailers can create personalized, more relevant engagements with shoppers. For
example, say that a customer enters the shoe department. Their store history
shows that 60% of past purchases included a coupon. The retailer can improve
the chance of another sale by sending, in real time, a special offer or
communicating through Twitter about a current promotion. Such communications
change the customer/store relationship from transaction-based to more
value-based, creating more sustainable brand loyalty.
(Source: Beyond Big Data: How Next-Generation
Shopper Analytics and the Internet of Everything Transform the Retail Business.
https://www.insight.com/content/dam/insight-web/en_US/articleimages/
whitepapers/partner-whitepapers/beyond-big-data-how-next-generationshopper-
analytics-and-the-internet-of-everything-transform-the-retail-business.pdf)
a. Give an example of how an Indian retailer has
used analytics to improve customer experience within the store. (5 Marks)
b. Give an example of a how an Indian retailer
has used social and mobile analytics for better customer engagement. (5 Marks)
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IT Infrastructure Management
1. Facebook, Google, Microsoft and other big
organizations have large data centers which contain many server farms. Discuss
the applications of server farms in various fields of your choice. (10 Marks)
2. In today’s context of large data processing
needs, programming techniques require efficient and persistent data storage
options. State the benefits and explain the applications of Amazon’s data
storage solution for cloud computing. (10 Marks)
3. You are the IT Project Director at Specter
Global Technologies. Your role is to mentor the project managers that report
into you and guide them on major implementation projects to ensure a smooth
go-live and client satisfaction. One of the project managers has informed you
that they need to implement server virtualization.
a. What steps will you suggest for server
virtualization implementation to the project manager? (5 Marks)
b. To escape any privacy or security concern
between servers, which categories can be we classify server roles into? (5 Marks)
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IT Project Management
1. Acme Agarbatti Pvt Ltd manufactures and sells
incense sticks under the brand name ‘Sugandhi Suman’. It has got 19 plants
across western India. It is contemplating the implementation of an open source
ERP called ERPNext. You are invited to advise the company on risk management
for this project. As a first task, you will need to prepare a list of project
risks. Please prepare the one with at least 12 relevant risks possible in this
project. (10 Marks)
2. A software services company having a staff of
159 developers, 37 testers, 25 business analysts, 88 support engineers, and 17
project managers is looking for deployment of SEI CMMI model. You are invited
to explain five levels of CMMI model to the entire staff in a town hall
meeting. How will you explain CMMI model in the context of this company. (10
Marks)
3. “It seems everyone finds me available and
dumps work on me. It is so frustrating! I never knew being a project manager
would mean so much of work and stress!” Rajashri Gokhale was really stressed
out at the cafeteria where she had met her friend from other department for a
cup of coffee. “Relax, you may find it stressful but you have earned this
promotion with your hard work. Now you have to work harder to grow further.”
Her friend, Keshav Kumar tried to cheer up.
“I am not sure whether whatever comes to me is
what I am supposed to look into. For example, today morning, Rajan asked me to
provide the projected cash flow for my project. And yesterday late evening, I
had to resolve the issue in my team which popped up because two of my team
members had a breakup!” Rajashri had just started to tell her ordeal.
a. Is Rajashri responsible for preparing
projected cash flow? Why or why not? (5 Marks)
b. Should Rajashri resolve personal problems of
team members? (5 Marks)
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International Finance
1. CQS plc is a UK company that sells goods
solely within UK. CQS plc has recently tried a foreign supplier in Netherland
for the first time and need to pay €250,000 to the supplier in six months’
time. You as financial manager are concerned that the cost of these supplies
may rise in Pound Sterling terms and has decided to hedge the currency risk of
this account payable. The following information has been provided by the
company’s bank:
Spot rate (€ per £): 1·998 ± 0·002
Six months’ forward rate (€ per £): 1·979 ± 0·004
Money market rates available to CQS plc:
Borrowing Deposit
One-year Pound Sterling interest rates: 6·1% 5·4%
One-year Euro interest rates: 4·0% 3·5%
Assuming CQS plc has no surplus cash at the
present time you are required to evaluate whether a money market hedge, a forward
market hedge or a lead payment should be
used to hedge the foreign account payable.
(10 Marks)
2. On 30th June 2009 when a forward contract
matured for execution you are asked by an importer customer to extend the
validity of the forward sale contract for US$ 10,000 for a further period of
three months.
Contracted Rate US$1 = Rs.41.87
The US Dollar quoted on 30.6.2009
Spot Rs. 40.4800/Rs. 40.4900
Premium July 0.1100/0.1300
Premium August 0.2300/0.2500
Premium September 0.3500/0.3750
Calculate the cost for your customer in respect
of the extension of the forward contract.
Rupee values to be rounded off to the nearest
Rupee.
Margin 0.080% for Buying Rate
Margin 0.25% for Selling Rate
(10 Marks)
3. Wenden Co is a Dutch-based company which has
the following expected transactions.
One month: Expected receipt of £2,40,000
One month: Expected payment of £1,40,000
Three months: Expected receipts of £3,00,000
The finance manager has collected the following information:
Spot rate (£ per €): 1.7820 ± 0.0002
One month forward rate (£ per €): 1.7829 ± 0.0003
Three months forward rate (£ per €): 1.7846 ±
0.0004
Money market rates for Wenden Co:
Borrowing Deposit
One year Euro interest rate: 4.9% 4.6%
One year Sterling interest rate: 5.4% 5.1%
Assume that it is now 1 April.
Required:
a. Calculate the expected Euro receipts in one
month and in three months using the forward market. (5 Marks)
b. Calculate the expected Euro receipts in three
months using a money-market hedge and recommend whether a forward market hedge
or a money market hedge should be used. (5 Marks)
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Digital marketing
1. Consider you want to launch an online
furniture store- spicefry.com. What is the ASCOR framework? Explain any 2
phases of the ASCOR framework you would go through to setup spicefry.com.
2. The digital marketing landscape is witnessing
a lot of emerging trends and technologies. Write a short note on bog data and
Internet of things.
3. take any e-commerce of your choice.
a) Discuss the 4Ps or the marketing mix of the
company.
b) Discuss the 8Ps of digital marketing mix of
the company.
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Strategic cost management
1. A company has a contribution/sales ratio of
50%. It maintains a MOS of 25%. If its annual fixed cost is Rs. 50 lakhs,
calculate:
BE sales, MOS, Total Sales, Total Variable Cost
and Profit
2. The following information is available from
the records of Alpha Ltd. For the year 2019:
You are required to prepare a master budget.
Rs.
Sales of product A
25.0 Lakhs
Sales of product B
75.0 Lakhs
Material cost
55% of sales
Direct wages
50,000 per month per worker
Factory Overheads:
Indirect Labour:
Works Manager
10,000.0 per month
Foreman
5,000.0 per month
Stores and spares
5.0% of sales
Depreciation of machinery
1,50,000.0
Light and power
1,00,000.0
Repairs and maintenance
1,50,000.0
Other expenses
15% of direct wages
Administration expenses
2,00,000.0 per annum
3. You are a consultant hired to advise ABC
Limited on ROI and help with decision making for additional order. The company
has provided you following information:
The amount of division investment is Rs.
15,00,000 and the target rate of return on investment is 20%
Particulars Amount (Rs.)
Sales (2,00,000 units at Rs. 20) 4,000,000
Less: Variable costs @ Rs. 15 per unit 3,000,000
Contribution Margin 1,000,000
Less: Fixed costs 750,000
Division Profit
250,000
Factory Overheads:
a. Based on the information provided calculate
ROI and Residual income of ABC Limited
b. Assume that division has offer to sell 50,000
units at Rs. 25 per unit. If additional order is accepted, the variable cost
per unit will remain the same. However, fixed costs would increase by Rs.
250,000. A further additional investment of Rs. 10,00,000 would also be
required. Analyze the impact on residual income.
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Capital market and portfolio management
1. Calculate the standard deviation and return of
portfolio consisting of 60% of Security A and 40% of Security B.
TABLE BELOW
Year Security A return(%) Security B return(%)
2015 10 18
2016 12 15
2017 9 11
2018 10 9
2019 5 7
(10 Marks)
2. Calculate the return as per CAPM for each of
the company’s stock, identify whether they
are underpriced, overpriced or correctly priced
and advise accordingly. Returns of T- Bill
is 9%.
Stock Expected Return Beta
Titan 24% 1.8
Nestle 30% 1.5
Eicher Motors 12% 1.2
HDFC 25.9% 1.3
Sensex 22%
(10 Marks)
3. An investor was tracking SBI and HDFC mutual
funds whose return and beta are as given below:
Observed
Return
Beta
Portfolio SBI 18% 0.75
Portfolio HDFC 25% 1.25
Return on the market portfolio is 11%, while the risk-free
return is 8%. Assume standard Deviation of the market to be 7%.
a. Compute the Jensen index for each of the funds
and comment which one is better. (5 Marks)
b. Compute the Treynor index for each of the
funds and comment which one is better. (5 Marks)
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Business Economics
1. The concept of elasticity for demand is
importance for determining the prices of various factors of production. Discuss
the various factors that influences the price elasticity of demand (10 Marks)
2. Complete the hypothetical table below and
explain in brief, the behaviour of each type of cost. (10 Marks) Quantity Total
Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed
Cost
Average
Variable
Cost
Average
Total
Costa
Marginal
Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
3. Demand forecasting in an organisations plays a
vital role in business organisations. It provides reasonable data for the
organization's capital investment and expansion decision.
a. Keeping the above statement in consideration.
Discuss the various steps involved in demand forecasting (5 Marks)
b. Discuss the various needs for demand
forecasting in business organisations? (5 Marks)
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Information Systems for Managers
1. Customers today are using different channels
to engage constantly with their preferred brands. These customers are
responsible for spreading electronic word-of mouth thereby influencing others.
You have recently started your venture of an online grocery store. As an
organization that has traditionally been dealing with customer’s offline, you
realize the need to turn to using customer relationship management software to
engage with your customers. What are the pros and cons of using this as a means
to engage with customers effectively? Justify your standpoint. (10 Marks)
2. Green IT (green information technology) is the
practice of environmentally sustainable computing. Green IT aims to minimize
the negative impact of IT operations on the environment by designing,
manufacturing, operating and disposing of computers and computer-related
products in an environmentally-friendly manner. As a digital consultant to a
mid-size organization what approaches to Green computing will you recommend to
this organization? What are the benefits an organization can reap by
implementing green practices? (10 Marks)
3. The Indian mobile market has grown significantly
over the past couple of years. The gaming industry is undergoing a massive
evolution because of the mobile revolution. Investments from big players such
as Alibaba, Tencent, Nazara and Youzu has led to a rapid growth of gaming in
India. The market value of the gaming industry in India was around 62 billion
Indian rupees in 2019 and was estimated to go up to over 250 billion rupees by
2024. As the country with the largest youth population in the world, India is
embracing the new generation's interests in digital sports and entertainment.
Approximately 55 percent of casual gamers and 66 percent of the heavy gamers
across India were seen to be below 24 years old in 2016. Of these, the heavy
gamers simply preferred to use their mobile phones as gaming devices instead of
the traditional desktops or even laptops.
Mobile gaming in the country is growing at a
rapid rate due to development and affordability of smartphones. The market
value of mobile gaming in India was estimated to reach about 405 million U.S. dollars
by 2022. The number of mobile phone gamers was anticipated to be around 628
million by 2020 according to the forecast. Computer and console gaming has
played a huge part in shaping up the gaming industry across the country in the
last two decades.
(Source:
https://www.statista.com/topics/4639/online-gaming-in-india/)
a. What are the different cyber-crimes that can
be caused by playing online games? Give examples. (5 Marks)
b. How would you educate your customers to
prevent them from being a victim to cybercrime while playing online games? (5
Marks)
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Management Theory and Practice
1. M/s Landmark Construction is facing severe
issues between the Management & its union on salaries and other matters.
Both the parties are extremely strong & are not willing to budge from their
respective stands. As an external consultant, you have been advised to identify
& verify all possible conflict resolution techniques. Enlist the advantages
& disadvantages of each of these techniques & suggest the best possible
conflict resolution technique to solve this standoff between the management
& the union. (10 Marks)
2. You have been appointed as an external
consultant to M/s PoleStar & Co. It has been observed that employees are
currently unsatisfied with the policies of the company & furthermore, a lot
of employees have been leaving the organization. What would you do to motivate
existing employees & to get hold of new talent from the marketplace.
Suggest at least 5 innovative approaches towards employee motivation
(10 Marks)
3.a. Perform a SWOT analysis on IBM USA? (5 Marks)
3.b. Which type of Organizational structure does
IBM follow (Functional, Divisional or Matrix?)
& enlist the advantages & disadvantages
of this form? (5 Marks)
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Organisation Behaviour
1. Leadership is said to be a vital quality which
is becoming very rare in the organisations. It would not be wrong if we say
that it is a progression where an individual solicits the backing of other
entities for the completion of mutual objectives. The leaders are the
visionaries and also act as a catalyst in terms of influencing and inspiring
others. Based on the above statements discuss the significance of leadership in
any organisation. Conclude by answering that how the organisation would fare if
leadership is not right?
2. Harvey and Louis are Team leaders of team A
and B respectively. Harvey is very open to feedback and does not let his
perception rule his decision. He takes action based on facts and figures
whereas Louis get carried away with his perception. Team A is very happy and
motivated team which is clearly visible by their performance and just the
reverse goes for team B. Louis takes aid from a self-help book where he reads
about the managerial implications of perception. When he does a self-analysis
he understood that all this while he was working totally under the influence of
his perception. Louis decides to take a plunge and modify his behaviour.
Discuss any three managerial implications of perception and conclude by stating
that what could have made Louis change his way of behaving? (10 Marks)
3. Karan and Jacob are co-workers. They both are
working in the same project but their work values are very different from each
other. Karan belongs to GenX (The X Generation) and relies a lot on the
team-work as well as its (team’s) progression and upliftment, whereas Jacob is
from GenY (The Y Generation) or the Millennial and for him self-reliance is
more important. Though they share a great personal rapport they always are
found having disagreements at work.
a. Explain the reason for their disagreement? It
is natural to have such disagreement, give concluding remarks for the Jacob (5
Marks)
b. Introduce the value system of your generation.
Discuss the rest of the generations and their values? (5 Marks)
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Business Communication
1. The AlphaPlus Project that your company has
been working relentlessly for is unfortunately being cancelled due to
competition concerns and the state of the national economy. You, as the Project
Lead, are to write an email to the employees working on the Alpha Plus Project.
Since this is a case of negative news that might come as a shock to your
employees, you decide to start the email with an effective buffer. What is a
buffer? What are the different types of buffers? Give examples of any 4 buffers
you might use in the above situation. (10 Marks)
2. Convert the following sentences from active
voice to passive voice. Discuss which sentence version is more effective.
a) We cannot authorize the repair of your Smart
TV since you have allowed the warranty period to expire.
b) I cannot give you a cash refund for items that
you purchased over 60 days ago.
c) Hinduja Hospital does not accept patients who
are not members.
d) You must submit all reports by Friday 5 PM.
e) You added the 2 columns instead of subtracting
them, thus producing the incorrect total. (10 Marks)
3. You have just finished drafting a proposal for
a coveted project. You want to make sure that you haven’t overlooked anything.
a. What are the different proofreading techniques
you’d employ to make sure your proposal is error-free? (5 Marks)
b. How would you make sure your proposal is
readable? Name 2 Readability Indices you could use. (5 Marks)
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Business Economics
1. The concept of elasticity for demand is
importance for determining the prices of various factors of production. Discuss
the various factors that influences the price elasticity of demand. (10 Marks)
2. Complete the hypothetical table below and
explain in brief, the behaviour of each type of cost.
Quantity Total Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed Cost
Average
Variable
Cost
Average
Total
Costa
Marginal
Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
(10 Marks)
3. Demand forecasting in an organisations plays a
vital role in business organisations It provides reasonable data for the
organization's capital investment and expansion decision.
a. Keeping the above statement in consideration.
Discuss the various steps involved in demand forecasting (5 Marks)
b. Discuss the various needs for demand forecasting
in business organisations? (5 Marks)
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Corporate Social Responsibility
1. Select any listed Indian or International
Public Limited Company and list down its CSR activities. Also provide any 3
alternative CSR activities that the company should implement. (10 Marks)
2. Assume you plan to develop and implement one
of the CSR activities in the organization, explain the steps that you would
follow for CSR development and implementation strategy in the organization. (10
Marks)
3. a. “It is the government’s job to do CSR
activities and corporates should focus their attention on Profit” and
“Companies should only focus on profit”. Explain your view point on both these
statements. (5 Marks)
3. b. Explain at least 4 voluntary Codes of CSR
that you would want an organization to apply. Explain the reasons for your
selection. (5 Marks)
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Information Systems for Managers
1. Pais Industries Limited operates in five
business verticals viz. engineering, construction, instrumentation, software
services, and consumer electronics. Its Corporate Information Technology
Division (CITD) is looking for adopting cloud and has invited you to provide
recommendation for cloud deployment model. You are required to provide a brief
report explaining pros and cons of each cloud deployment model and recommend
the most appropriate deployment model. (10 Marks)
2. With the number of transactions increasing
online daily, cyber-crime is gaining foothold. Individuals and organizations
need to take measures to ensure that they do not fall prey to such vicious
activities. Cybercriminals have found different ways in which they can cause
harm to the users. Give two examples of any organizations being prey to
cyber-crime in 2019. (10 Marks)
3. The Sadpat Group started operations in the
year 1992 with a vision to provide unparalleled quality service to a spectrum
of Maritime and Oil & Gas Industry. Sadpat is now one of the major players
in Dry Docking and Ship Repair in India. Sadpat has also become a formidable
group in providing offshore logistics to support the Oil and Gas industry.
Recently a company that makes ERP software has approached them to provide a complete
solution so that it can integrate its business processes. They wish to invest
in a solution which will enable them to manage all their activities namely
offshore engineering, offshore logistics, coastal logistics and port services,
dry docking and ship repairs and inland waterways.
a. What are the benefits of implementing an ERP
software that the software company needs to highlight? (5 Marks)
b. In your opinion, what challenges do you think
Sadpat may face while implementing an ERP package? (5 Marks)
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Management Theory and Practice
Raj is working as a consultant in an MNC M/s
Swadeshi ltd. that deals with Fast Moving Consumer Products. Raj has been
appointed by the directors of the organisation. The company wants Raj to take
care of a few problematic areas that the company is facing currently. The following
issues are being faced by the organisation:
a) Excessive internal communication - The Company
has opened multiple channels of communication for its employees. They can
communicate with each other via Email, Whatsapp for Business, Internal Messenger,
SMS, etc. The same message gets posted on multiple platforms and in the process
the employees waste lots of time in checking notifications and then replying.
b) The employees are involved in taking lots of
print outs for all the documents even if it's not required. This is adding a
lot of cost and it has an adverse environmental impact.
c) The employees believe in individual
achievement and growth but lack the quality of working in a team. The
coordination among employees from various departments is missing.
d) There are some employees who are reporting to
two or three bosses and it leads lot of chaos in work completion.
e) The employees have this habit of ordering
every organisational requirement two months in advance. This adds to a lot of
cost of holding inventory.
1. Suggest solutions to Raj to handle various
problems that exist in the organisation. (10 Marks)
2. M/s Swadeshi Ltd is facing an issue of
non-motivated employees. There is no motivation among employees to work, no one
takes initiatives. Employees feel that their work never gets recognised and
rewarded. Explain various ways to motivate the employees of the organisation.
(10 Marks)
3. a. Explain the change management process that
M/s Swadeshi Ltd should follow to improve the functioning of the organisation.
(5 Marks)
3. b. An autocratic leader at the top makes
employees feel unsecured. The CEO never consults the team for taking decisions.
Explain with reason, the leadership style that will be suitable for M/s
Swadeshi Limited. (5 Marks)
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Organisational Behaviour
1. Joey works for a media company as a project
coordinator. His boss, Ross is not sensitive and wants every chore to be done
according to his way without even considering team’s perspective. If Joey
commits any insignificant mistake, then also he is reprimanded in front of the
entire team. Ross wants Joey to stay late beyond office hours, even when his
work is complete. Considering this situation explain the pitfalls in leadership
shown by Ross. (10 Marks)
2. As Organisational behaviour is gaining
importance in this world of disruptive technology and constant changes. Several
challenges have also been posed. As a coin has two sides; challenges also
brings in a lot of opportunities. Analyse the contemporary situation and list
down some opportunities and challenges of OB (10 Marks)
3. Case:
Kushal is a trainer for Yummy Tummy a home grown
brand, in FMCG business. He is very hard working and did brilliantly with the
managers on their writing and helped them to feel more confident about it.
Kushal worked with top executives as well as the shop floor level. He then
realized that teaching and training people at ground level was his calling.
Kushal was one of the top paid employees. Kushal met Mark, his superior and
explained to him that he wanted to be associated in teaching and training only
the ground level employees as there is a huge gap and area of improvement. He
also agreed to work on reduced salary and started offering language classes as
an add on benefit to the trainees. It was noticed that in due course of the
time their productivity increased and some of them even began to apply for
supervisory positions.
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Case Questions
a. Which Content theories of motivation would
explain why Kushal was unhappy despite his high income? (5 Marks)
b. Kushal seems to have drifted into being a
teacher. Given his needs and motivations, do you think teaching is an
appropriate profession for him? (5 Marks)
Course: B2B Marketing
M/s Connecting Duniya is a manufacturer of
connectors, wires, assemblies, and cables which are used for industrial use.
The company has their presence across nation. The company is known for their
impeccable customer service. The company deals with most of their customers in
a traditional way i.e. either through personal selling or telephonic
assistance. The customers’ want in the industrial purchase is changing; they
want all the information about product, product usage, deliveries, dispatch,
etc. on their fingertips. The company has never used any other form of
marketing to promote their products. There is no social media presence for
their products. The company hires you as a consultant and wants you to advise
them on the following concern areas.
1. Suggest various new ways to promote the
products in B2B Segment. (10 Marks)
2. The company has a purchasing unit but they
don’t follow any process while purchasing raw materials for their products.
Suggest various steps that company should follow in the organizational buying
process. (10 Marks)
3.a. Explain the concept of Direct and derived
demand with reference to the products that are sold by M/s Connecting Duniya.
(5 Marks)
3.b. M/s Connecting Duniya wants to enter into
B2C segment where they can sell mobile charging wires with USB port. Explain
the difference that the company needs to understand between B2B and B2C
Customers. (5 Marks)
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Course: Strategic HRM
1. PHANTOM Ltd is a Mumbai based IT firm which is
planning an expansion in domestic market. The company has realized the
importance of HR Process in this and hence has decided to adopt a strategic
approach in managing its human resources. However, the company lacks experience
in this process of strategic human resources management. You are hired as a
consultant and your first task is to point out challenges in SHRM so that the
company is able to prepare better. Point out the challenges to SHRM. (10 Marks)
2. ABC Ltd is a medium size FMCG export firm
based in Bengaluru. So far, the HR practices in ABC were not being done in a
professional manner. Now the owner has decided to adopt strategic perspective
with respect to HRM. You are hired as a consultant for this. Explain how will
you apply 5P’s Model of SHRM in ABC Ltd. (10 Marks)
3. XYZ is one of the telecommunication operators
in India. The company is facing an issue of high employee turnover due to
better opportunities for employees outside XYZ. You are a HR Head of XYZ and
you, now, have decided to implement a career planning program in XYZ Ltd. In
this background, answer the following questions:
a. How will you identify career stages? (5 Marks)
b. What will be the steps of career planning
process in your organization? (5 Marks)
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Course: Integrated Marketing Communications
1. You are a young entrepreneur and have
developed an app for Health Management. Explain how would you apply the 4 P’s
of Marketing Mix to launch your product. (10 Marks)
2. You have joined as the brand manager for a
Potato Chips brand ‘FUNZ’. Explain how the process for getting an Integrated
Marketing plan from your agencies to launch the product? Also think of an
interesting way of positioning the brand. (10 Marks)
3. Case Study
Bringing “Joy in Fitness” to life for a Smartwatch Brand
You are Brand Manager for a Smartwatch Brand
HighLife. Your core Campaign idea runs around Joy in Fitness. You have
organised an online Stepcount Marathon to get people moving. The marathon will
be active for 2 days where people with the Smartwatch can participate and their
steps will get logged in. As the objective is to get maximum participation,
people who do not have the smart watch can be encouraged to buy one through an
offer or they can directly participate through the highlife app.
There is a nominal cost for participation and the
proceeds from that would go to Diabetes Association. You want to invite people
to participate. The objective is to associate Joy in Fitness with Highlife
Smart watch.
a. What would be your Target group and how will
you reach out to them? (5 Marks)
b. What would be your PR approach? (5 Marks)
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ReplyDeleteANSWER:
Smile Please. Here is the complete assignment solution for NMIMS June 2020 Decision Science:
https://www.quora.com/In-continuation-with-the-data-of-performance-scores-of-employees-in-previous-example-perform-the-following-a-Calculate-the-range-and-interquartile-range-b-Calculate-the-z-scores-c-Calculate-the-skewness-and-Kurtosis/answer/Anurag-Gupta-215?prompt_topic_bio=1