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Course:
Management Theory and Practice
Internal
Assignment Applicable for April 2020 Examination
Dolls, Cars, activity kits, board games are
toys liked by kids. M/s Wonderkids, a company that has multiple businesses has
been eying the opportunity to target kids with various toys. The company has launched
a doll with the name “Pari” and a car with the name “Speedy”. The company plans
to distribute the products across the country. The doll “Pari” is available in
the range of Rupees 400 – 600 whereas the speedy car is available in the range
of Rupees 350 -550. The company plans to target B2B customers by selling bulk
quantity to kids based park, play groups. The company has just launched the
product and it has hired you to handle the marketing activities of the new
launched products.
QUES.1. Explain various ways to segment
consumer market.
Answer: A market segment is a portion of a
larger market in which the individuals, groups, or organisations share one or
more characteristics that cause them to have relatively similar product needs.
Five conditions must exist for segmentation to be meaningful:
1. A marketer must determine whether
the market is heterogeneous. If the consumers‟ product needs are homogeneous,
then it is senseless to segment the market.
2. There must be some logical basis to
identify and divide the population in relatively distinct homogeneous groups,
having common needs or characteristics and who will respond to a marketing
programme.
QUES.2. What is the distribution channel that
you will use to distribute the product across Indian market? Explain the same
with reason.
Answer: Every marketing activity starts and
ends with the customer. The customer is the ultimate target for a marketer. The
availability of the product in the market depends on the efficacy of the
distribution channel. Therefore, the distribution channel plays a significant
role in the marketing activities. The success of a company’s marketing effort
depends upon its command on the distribution network. The company can reach
customers either directly through its own sales force (called direct marketing)
or through a set of intermediaries and channel members (called indirect
marketing).
The channels of distribution perform the following functions:
a. They facilitate the physical movement of
QUES.3. a. Who will you select as a brand
ambassador for “Pari” and “Speedy”? Explain the same with reason.
QUES.3. b. Explain various types of consumer
products and state which type of consumer product is “Pari” and “Speedy”?
Answer: a) Brand ambassadors play a major
role in the marketing of a particular brand, service or product. Brand
ambassadors are the main reasons for many people to buy the endorsed products.
Brand ambassador is the first person who believes in your brand and agrees to
endorse it using his/her expertise, experience, knowledge, skills etc. If they
don’t believe in the brand, there is very little they can do at the core and
cry of being authentic in this age. Brand ambassadors represent the brand
whenever they can and wherever they find themselves. It is the duty of brand
ambassadors to make the product likeable, more interesting and different
Dear
students, get fully NMIMS solved assignments by professionals
Do send
your query at :
or call
us at :08263069601
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