Tuesday, 27 March 2018

ML0017 Mall Management


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PROGRAM
Master of Business Administration - MBA
SEMESTER
IV
SUBJECT CODE & NAME
ML0017
Mall Management

Qus:1 Define Shopping Mall. What are the various components of a Shopping Mall?
Answer: A shopping mall or a shopping arcade/shopping centre/shopping precinct or just ‘mall’ comprises a complex of shops including one or more buildings with interconnecting walkways. It enables the

Qus:2 What re the various responsibilities of a lessor in a Commercial Lease? Also mention various obligations of a lessee in a Commercial Lease.
Responsibilities of a lessor
Obligations of a lessee
Answer:

Responsibilities of the Lessor
• While both the parties should respect the agreement in letter and spirit, the lessor should not interfere and allow the lessee to utilize the property he is paying for.
Before leasing, the

Qus:3 What do you mean by Global Brand? What are the various benefits of Global Brand?
Answer: A global brand is one which is supposed to replicate the same set of values all over the world. Global brands rise above their origins and make durable and lasting relationships with

Qus:4 What do you mean by Emergency Management? Mention some of the safety tips that can be very useful in Emergency Management?
Emergency Management
Explain safety tips that can be very useful in Emergency Management
Answer:
Emergencies come to stall the peace, order and normal pace of life without prior warning. We suddenly hear the sad news of explosion and serious fire taking place in an institution or office. An earthquake destroys numerous highstorage computers. Suddenly a power cut hampers critical equipment,  machinery or processing lines. A flood spoils perishable products with the floodwater carrying many pollutants. During such cases of emergencies, your


Qus: 5 What are the various crime prevention strategies for shopping malls?
Answer: Following are crime prevention strategies ensuring the security of shopping malls:
• Security Patrol: Provide adequate good number of professional security officers in well-marked


Qus:6 What are the various considerations of Marketing planning as a constituent of cooperative advertising?
Answer:
Marketing planning, another critical constituent of cooperative advertising, comprises the following

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