Tuesday, 27 March 2018

BBR603 –Merchandising &Supply chain Management


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DRIVE Winter 2017
PROGRAM Bachelor of Business Administration- BBA
SEMESTER Semester 6
SUBJECT CODE &
NAME
BBR603 –Merchandising &Supply chain Management

1 Discuss the concept of retail supply chain.
Concept of retail supply chain

Answer: Concept of Retail Supply Chain
The success or failure of a retail supply chain depends on stock-outs. Stockouts (lost sales) represent the failure of supply chain. It is a serious situation for a retail organisation as it is difficult to determine the accurate amount of lost sales and goodwill. As a result, stock-outs have become strategically important


2 Elaborate on the management of retail product life cycle.
Management of retail product life cycle

Answer: Management of Retail Product Lifecycle
Retail product design
Product design has become an essential part of retailers’ supply chain processes. For some products, customers’ choices vary to a wide range, and where private labels dominate, the success/failure of the retailers depend on the product design. The examples of such products include apparel, jewellery,

3 What are the factors affecting merchandise buying functions?
Factors affecting merchandise buying functions

Answer: Factors affecting merchandise buying functions
Merchandising is not an isolated function. It is affected by several factors, which are discussed as follows:
Size of a retail organisation: Retailing function varies with size of an organisation. The requirement of an


4 Elaborate the process of merchandise planning.
Process of merchandise planning

Answer: Process of merchandise planning
Merchandise planning is based on merchandise strategy prepared by the organisation. The process of merchandise planning involves two important tasks, which are:
Ø  Determining goals for effective merchandise management
Ø  Preparing plans to meet the merchandise management goals
In many retail organisations, senior management is responsible for providing the direction to establish

5 Discuss some of the standard color schemes adopted in retail stores with example.
Standard color schemes

Answer: Shoppers most often choose what they buy based on color. In fact, it can account for up to 85 percent of the reason


6 Write short notes on:
a) Retail Replenishment
b) Retail ERP

Answer: a) The process of filling up the empty shelves of retail stores with new merchandise is called retail replenishment. However, this definition does not address all the business conditions of retail inventory management. The replenishment of products in a retail store depends on several factors, such as type of merchandise and demand of merchandise. For example, in case of

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