BJ0057 – MEDIA, SOCIETY AND DEVELOPMENT

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ASSIGNMENT

DRIVE	SPRING 2016
PROGRAM	BAJM
SEMESTER	5
SUBJECT CODE & NAME	BJ0057 – MEDIA, SOCIETY AND DEVELOPMENT
BK ID	B1524
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Question. 1. Discuss in detail children and the media and children and advertising.

Answer: Advertising is hardly a recent human endeavor; archaeologists have uncovered signs advertising property for rent dating back to ancient Rome and Pompeii. Town criers were another early form of advertising. As an industry, advertising did not take off until the arrival of the various mass media: printing, radio, and television. Nevertheless, concerns over advertising targeting children preceded both radio and television. The

Question. 2. Explain the theories of development in sociology (there are four).

Answer: Theories are an essential part of the framework used to organize specific social phenomena within the social sciences. This lesson introduces the four major theoretical perspectives in sociology, including structural-functional, social conflict, feminism, and symbolic interactionism.

Question. 3. Write a long note on Development Aid since World War II, including 20 of the objectives stated in the Foreign Assistance Act of 1961 (USA).

Answer: Development aid (also development assistance, technical assistance, international aid, overseas aid, official development assistance (ODA), or foreign aid) is financial aid given by governments and other agencies to support the economic, environmental, social, and political development of developing countries. It is distinguished from humanitarian aid by focusing on alleviating poverty in the long term, rather than a short term response.

The term development co-operation, which is used, for

Question. 4. Discuss the 10 practices in Development Communication in detail.

Answer: Development communication refers to the use of communication to facilitate social development. Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchanges to bring about positive social change via sustainable

Question. 5. Explain the concept of E-governance in detail.

Answer: Electronic governance or e-governance is the application of information and communication technology (ICT) for delivering government services, exchange of information communication transactions, integration of various stand-alone systems and services between government-to-customer (G2C), government-to-business (G2B), government-to-government (G2G) as well as back office processes and interactions within

Question. 6. Explain the Knowledge Gap Hypothesis in full.

Answer: The knowledge gap hypothesis explains that knowledge, like other forms of wealth, is often differentially distributed throughout a social system. Specifically, the hypothesis predicts that "as the infusion of mass media information into a social system increases, higher socioeconomic status segments tend to acquire this information faster than lower socioeconomic-status population segments so that the gap in knowledge between the two

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