ML0017- Mall Management

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DRIVE

SUMMER 2016

PROGRAM

Master of Business Administration - MBA

SEMESTER

IV

SUBJECT CODE & NAME

ML0017- Mall Management

Q.1: Explain Branding and list Brand elements.

Elaborate Branding List Brand elements

ANS:

Elaborate Branding List Brand elements:

Brand management refers to the process in which marketing practices are applied to a specific product, line of products, or brands. Proper branding increases sale of every product that are linked to that brand. For instance, if

Q.2: Write short notes on Fire Safety and Maintenance System.

Fire Safety Maintenance System

ANS:

Fire Safety Maintenance System:

Fire protection comprises the study and practice of alleviating the undesirable effects of potentially destructive fires. It comprises the study of the compartmentalization, behaviour, suppression and investigation

Q.3: Explain factor that affect an organization

Elaborate retailer macro environment

ANS:

Elaborate retailer macro environment:

Various forces in a retailer’s ecosystem affect the business which are truly external macroscopic factors and are uncontrollable from the retailer’s perspective. Demographic, legal, policy, social, economic,

Q.4: Elaborate SWOT Analysis

Explain SWOT analysis with an example

ANS:

Explain SWOT analysis with an example:

Any analysis within any firm begins with self-analysis. SWOT is one such method through which an organization

Q.5: List out all points in setting marketing objectives. Explain measuring success of marketing plan.

Points in setting marketing objectives success of marketing plan

ANS:

Points in setting marketing objectives success of marketing plan:

A marketing plan’s

Q.6: Explain crime prevention strategies for shopping malls.

Explain crime prevention strategies

ANS:

Explain crime prevention strategies

Following are crime prevention strategies ensuring the security of shopping malls:

• Security

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