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DRIVE:
SPRING 2016
PROGRAM:
MASTER OF BUSINESS ADMINISTRATION (MBA)
SUBJECT
CODE & NAME: MK0017 – E-MARKETING
CREDITS
& MARKS: 4, 60
SEMESTER:
IV
BK ID:B1810
Q.1: Explain
Front-end & Back-end activities of Infrastructure: Building a Product
system. Explain Digital Products.
a) Explanation
of Front-end & Back-end activities of Infrastructure: Building a Product
system.
b) Explanation
of Digital Products.
ANS:
a) Explanation
of Front-end & Back-end activities of Infrastructure:
In software engineering, front end
and back end distinguish between the separation of concerns between the
presentation layer (the front end) - which is the
Q.2: List and
explain the types of online stores in E-Malls and Parties in an E-Marketplace
a) Explanation
to the types of online stores in E-Malls
b) Explanation
to the Parties in an E-Marketplace
ANS:
a) Explanation
to the types of online stores in E-Malls:
e-Malls are Web sites that feature links to numerous
online shopping sites. Some of these portals offer e-wallet technology, so you
only need to enter a credit card number and shipping information once, even if
you shop numerous online stores. e-Malls offer links
Q.3: Elaborate
on the Internal and External Considerations of Situational Analysis
Internal and
External Considerations of Situational Analysis
ANS:
Internal and
External Considerations of Situational Analysis:
An e-marketing plan can be developed by research and
analysis. Its aim is to reach marketing objectives with the help of electronic
goods. Every good e-marketing plan is developed according to the overall
marketing plan of the organisation.
e-Marketers
Q.4: Explain the 4 P’s in E-Marketing along with the
additional 3P’s in E-Marketing of Services
a) Explanation
to the 4 P’s in E-Marketing
b) Explanation
to the additional 3P’s in E-Marketing of Services
ANS:
a) Explanation
to the 4 P’s in E-Marketing:
4 P‟s are depicted on the internet and online
marketing:
Product
There
Q.5: Elaborate
on the Word-of-Mouth Marketing Techniques
Word-of-Mouth
Marketing Techniques
ANS:
Word-of-Mouth
Marketing Techniques
From a conceptual viewpoint, online social
networking is no different than traditional networking and socialising. You
meet people over the Web and get to know them by sharing information about each
other. Those you like and/or
Q.6: Write short
notes on:
a) Customer
Metrics
b) E-mail/Direct
Metrics
c) On-site Web
analytics technologies
ANS:
a) Customer
Metrics:
Customer
metrics are buzzwords in the business world that have been getting plenty of
attention in recent years. In simplest terms, customer metrics are simply
measurements used to gauge the customer – whether for loyalty and retention,
marketing or new product development. There are many different types of
customer metrics used today, but not all of them
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
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