IB0011– International Marketing

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ASSIGNMENT

DRIVE	FALL 2015
PROGRAM	MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) / PGDIB – (SEM 1)
SUBJECT CODE & NAME	IB0011– International Marketing
BK ID	B1199
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

1. The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.

Answer: International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

The international marketing involvement of a manufacturing company may widely vary from a state of no direct involvement to a state of total involvement. Several types of involvement are generally observed, even though they are not mutually exclusive nor sequentially progressive.

Depending on the kind and degree of its

2. How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them.

Answer: The international financial institutions (IFIs) are financial institutions that have been established (or chartered) by more than one country, and hence are subjects of international law. Their owners or shareholders are generally national governments, although other international institutions and other organizations occasionally figure as shareholders. The most prominent IFIs are creations of multiple nations, although some bilateral financial institutions (created by two countries) exist and are technically IFIs. The best known IFIs were established after World War II to assist in the reconstruction of Europe and provide

3. Define the concept and scope of international marketing research.

Answer: International Marketing Research

International environment is changing readily and all these changes present organization with opportunities as well as challenges. These changes include rapid progression in the advance technology, international investment trade, growth in international capital and also in customer’s preferences. All these changes influence on business to change or expand these international strategies, polices, and tactics.

4. Differentiate between national and international products, global and standardised products with examples.

Answer: National vs International

The world is divided geographically into close to 200 countries or nations. These boundaries or divisions are not natural, but man made on the basis of perceived similarities between peoples, cultures, languages and religions. When we are talking about an event taking place inside the boundaries of a country, the event is termed as national and people taking part in the event are also citizens of that country, but another event held

5. Write short notes on:

a) Containerization

Answer: Containerization is a system of intermodal freight transport using intermodal containers (also called shipping containers and ISO containers) made of weathering steel. The containers have standardized dimensions.

They can be loaded and unloaded, stacked, transported efficiently over long distances, and transferred from one mode of transport to another—container ships, rail transport flatcars, and semi-trailer trucks—without being opened. The handling system is completely mechanized so that all handling is done with cranes and special

b) 4 PL operators

Answer: Differs from third party logistics in the following ways; 1)4PL organization is often a separate entity established as a joint venture or long-term contract between a primary client and one or more partners; 2)4PL organization acts as a single interface between the client and multiple logistics service providers; 3) All aspects (ideally) of the client’s supply chain are managed by the 4PL organization; and, 4) It is possible for a major third-party logistics provider to form a 4PL organization within its existing structure.

6. Choose a product and explain how you will prepare seven steps in a global e-marketing plan?

Answer: The e-marketing plan is built exactly on the same principles as the classical plan. There is no different approach, but there might be some formal differences given by the uniqueness of the internet environment. Many of these differences come from the necessity to ensure a high rate of responsiveness from the customers, since the e-world is moving faster and requires faster reaction from its companies, compared to the traditional offline marketplace.

Even though it is perfectly acceptable and is a common practice to use the 8-stage classic model for the e-marketing plan as well, you might want to consider the simplified version proposed by Chaffey, who identifies four major steps to build the e-marketing

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