Course: Social Media Marketing and Web Analytics

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Social Media Marketing and Web Analytics

Internal Assignment Applicable for December 2015 Examination

1. Mr.Kumar has a start-up company dealing with supply of hand woven dress materials, sarees, kurtas. He visits number of places in India and has tie-ups with suppliers in rural India. He wants to promote the artisans products, our traditional embroidery . He decides to promote his venture through social media, but is unable to generate many customers, inspite of providing high quality products and innovative designs. You are in similar line of business and quite successful and have customers across the globe.

Suggest strategies that would make Mr.Kumar successful using social media as a marketing tool. (15 marks)

Answer:Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

Social Media and Marketing: Start With a Plan

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you’ll only end up lost.

2. Differentiate between off-site and on-site web analytics, giving one example of each.

(5 Marks )

Explain the various Metrics for on-site web analytics, in one or two sentences for each Metric. (10 marks)

Answer: Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for

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