Course: Internet Marketing

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Internet Marketing

Internal Assignment Applicable for December 2015 Examination

1. Create a search engine marketing plan for a hotel chain. Describe steps undertaken impacting web site design.

Answer: Internet marketing is quite popular these days. Due to the popularity of the internet and higher level of customer preference, most of the business owners are giving higher level priority to the search engine marketing. The search engine marketing can be really very beneficial for you but if you want to avail actual benefit of it then it is really very important that you make a proper plan for your company so that you can get most of the benefits in all the fields. There are many things that you can try but when you are expecting good results then there is no need to try anything. You should make sure that your search engine marketing plan is fool proof because you cannot afford any kind of risk at all when it is the matter of search engine

2. You have an e-business organization dealing with buying and selling properties. Your business catered to the city of Delhi. You notice mushrooming of IT companies in Bangalore, Pune and other places and subsequently demand for properties (apartments, flats, open plots, industrial sheds) is also growing. Discuss a strategy to capture the market and plans to go global. What business model will you recommend? Design an e-security strategy.

Answer: The E-business have become one of the most common priorities of the customers these days. People like to give their preference to the online shops for most of their needs and that is also the reason why it is becoming more and more profitable for business owners to have the online business. In this situation, the ownership of real estate business is concerned which deals with buying and selling properties. This is the kind of e-business organization that requires lots of planning and management in order to cover and

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