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ASSIGNMENT
Summer 2015
Semester 4
BJ0019 – Magazine Journalism
2 Credits (Book ID: B0474)
(30 marks)Answer the following questions:
1. In what way is a magazine different from a journal? [10 marks]
Answer : A "periodical"
is any publication that comes out regularly or occasionally (i.e. periodically,
get it?). TV Guide, Sports Illustrated, The Journal of Anthropological
Research, The World Almanac, and the phone book are all periodicals. The are
also know as "serials."
A "magazine" is a
periodical with a popular focus, i.e. aimed at the general public, and
containing news, personal narratives, and opinion. Articles are often written
by professional writers with or without expertise in the subject; they contain
"secondary" discussion of events, usually with little documentation
(e.g. footnotes). Magazines use vocabulary understandable to most people, and
often have lots of eye-catching illustrations. Time, Newsweek, U.S. News &
World Report, and Psychology Today are magazines
2. What are the features of a business magazine? [10 marks]
Answer :
3. How do you identify advertisers for a magazine? [10 marks]
Answer : 1. Put together a mock issue of your magazine to show potential
advertisers. It will need to be complete with samples of articles, interviews,
reviews and reports similar to (but not exactly) what you'll have in the first issue.
On the pages, indicate the various sizes of ads that will be available with
blank areas clearly defined by borders. Inside each space list the ad's size
and cost per issue. This kind of presentation allows the buyer to visualize his
or her ad right on the page.
Create a rate sheet you can leave
with each potential
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