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National Institute of Business Management
Chennai
- 020
EMBA/ MBA
Elective: Brand Management (Part -2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages /
of 300 words)
Question. 1. While branding as a set of activities has
been around for a very long time, increasing attention has been given to the
process in recent years. There are several reasons for this, Explain the main
ones.
Answer: Branding is the nuanced art of actively shaping your
brand. With creativity, skill and strategy, a brand can establish an identity
that sets itself apart from the competition and sparks a connection with its
audience. Branding is
what gives you a reputation and, ultimately, a future. Because of the
importance of branding, businesses and organizations should build a strong
brand right from the start so they can
Question. 2. How brands are created and enhanced.
Explain.
Answer: What is a
Brand?
A
brand is not just a logo, a name, or a visual identity. It’s a set of feelings
and experiences that your audience had and created from your product or
service.
Such
a process is often individual, as each person understands your brand
differently.
This
perspective will always be based on each person’s social, cultural, and
economic contexts — essentially, on their experiences with their company.
That’s
why a branding
Question.3. look at the principles of pricing and how it
fits into the brand building process. Discuss.
Answer:
Your pricing strategy plays a significant role in driving your brand growth.
You need to treat pricing as a continuous process to project your brand
positioning and stay competitive. Match your pricing strategy to your overall
business strategy and financial objectives. Think of how you set up your
business to make money and the role price plays in delivering those
results.
Question. 4. Explain all aspects of how to manage
brand development especially focus on some particularly relevant issues
sometimes forgotten or ignored.
Answer:
Question. 5. Although the product life cycle theory is
usually misunderstood and does not apply to brands ,a market sector does go
through different stages on its road to maturity and in that context the
marketing mix tend to change. Explain.
Answer:
Question. 6. Explain the various measures by which a
Brand loyalty can be developed .
Answer: Customer loyalty is a customer’s likelihood of
doing repeat business with you. This stems from customer satisfaction and outweighs
availability, pricing, and other factors that typically impact buying
decisions. When a customer is loyal to a product, service, or brand, they are
willing to wait for a restock or spend a little extra money for it.
Customer loyalty is
important for many reasons.
Dear students, get fully solved
assignments by professionals
Do send your query at :
help.mbaassignments@gmail.com
or call us at :08263069601
25
x 4=100 marks
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