Dear students, get fully solved
assignments by professionals
Do send your query at :
help.mbaassignments@gmail.com
or call us at :08263069601
National Institute of Business
Management
Chennai - 020
EMBA/
MBA
Elective: Brand Management
(Part -1)
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages /
of 300 words)
Question.
1. Why do we persist in our desire for
brands? Explain.
Answer: Brand consistency = brand recognition
Brand consistency is the practice of always
delivering messages that are in line with the identity and values of your
brand. Consistency here means that your target audience is being exposed to the
same core messages repeatedly. Because the more consistent your messaging, the
more consistent your branding. Textmetrics can help you improve your brand
consistency. But before we tell you a bit more about that, let’s see why brand
consistency is so important.
Question.
2. While a brand manager’s specific
roles and responsibilities are many and varied, they are often summarised as
‘the four Ps’: product, price, place and promotion. Explain each with examples.
Answer: A Brand Manager is a professional who is responsible for
ensuring that their company's products, services, and product lines resonate
with current or potential customers. In addition, they monitor marketing trends
as well as keep an eye on competitive companies in the marketplace so they can
stay ahead of competition.
Question.
3. The symbols, signs or characters
that become intrinsically linked with a brand are a key means by which brand
personality can be expressed directly or indirectly. Explore them in more
detail.
Answer:
Question. 4. Explain two other main reasons why brands may choose not to
advertise in the future, or at least not as much.
Answer: Apart from
having creative and analytical minds, marketers have to always be up
to-date with constantly changing marketing landscape. If you run a business,
you have a hard nut to crack as well. Getting across to today’s consumer
is a complex process that requires adjusting your efforts to emerging
trends. Being first, or at least one of the first, gives a competitive
advantage. It’s 2020,
Question.
5. All companies, whatever their
objectives, want their brands to grow; and there are three main ways in which
in which a brand can grow. Explain each way.
Answer:
As marketers and business managers we are often consumed with
the endless variety of advertising and marketing options available to us. With
almost infinite choices ranging from traditional methods to digital and
limitless channels and strategies, we can easily lose sight of the fact that
there are only three ways to grow any
business and its related revenue.
Question.
6. Discuss the important types of
attributes and benefits that often underlie brand performance and can be
measured.
Answer:
25 x 4=100 marks
Dear students, get fully solved
assignments by professionals
Do send your query at :
help.mbaassignments@gmail.com
or call us at :08263069601
No comments:
Post a Comment
Note: only a member of this blog may post a comment.