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E-Business
December 2022 Examination
Q1.
You have been hired as a marketing consultant by a promising startup in
e-scooter space to enhance their business productivity. Post the initial survey
you discovered that the company is using traditional tools and methods for
their online operations. To enhance the effectiveness of their operations, you
decided to meet and explain to the management about the various online
marketing strategies and tools that are typically useful for their
e-businesses. What are the various kinds of online marketing tools and
strategies that you can suggest to them?
(10 Marks)
Ans 1.
Introduction
Internet
marketing strategies are usually considered one of the most successful and
cost-efficient methods of promoting service and generating leads. Nevertheless,
before they can place such strategies to safeguard a job, you must first
realize what these include and what they provide. As protectionism challenges
fall in creating nations worldwide, global firms rush into this to explore
different development prospects. Their entrance positively impacts clients that
"now have a higher series of choices." However,
Q2.
Prepare a comparative analysis using pros and cons (minimum 2) for any 5 online
shopping apps by comparing the methods for making a purchase using their
shopping carts. Also, compare Master and Visa cards, which uses an open-loop
payment system, with American Express, which uses a closed-loop payment by
preparing a short note on their differences. (10 Marks)
Ans 2.
Introduction
Digital rankings and recommendations have grown in
significance in particular locations, such as tourists. Develop a specific
identification, urge people to give comments, and relocate immediately to
address client issues or concerns with social networking websites and product
reviews. Customers need to get items from the consolation in their workplaces
or homes. "Shopping is less complex and handy for the consumer thru the
net. It is similarly smooth to terminate the transactions."
Why keep Online
Q3a.
The evolution of technology and penetration of internet has enabled
e-businesses to gain more prominence thereby generating sustainable revenue.
Discuss the types of revenue models and the associated issues for doing
e-business in the Indian context. (5
Marks)
Ans 3a.
Introduction
The E-business method is a technique for such a
company to preserve itself throughout time using incorporating digital,
specifically the net that includes its viewed value with companions and
customers and its income sources. The revenue model seems to be an industry's
method of handling its income streams and the assistance needed for every
income stream.
Q3b.
Considering that cyberspace security is becoming a growing concern for any
e-business in India, enlist five major security threats faced by e-businesses
and also give examples of five softwares that could be used to secure its
environment. (5 Marks)
Ans 3b.
Introduction
Antivirus,
malware, Computer viruses, and spamming are all standard, yet this only stands
for the top of the wedge. Other information safety dangers include
vulnerability assessment, malware, advertising and marketing, backdoors,
botnets, and progressed relentless hazards. The researcher will provide a
comprehensive review of these concepts in this response.
Dear
students, get fully solved assignments by professionals
Do send
your query at :
or call
us at :08263069601
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