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2/25/22, 11:30 AM Exam Paper
INDIAN SCHOOL OF BUSINESS
MANAGEMENT AND ADMINISTRATION
AN ISO 9001:2015 CERTIFIED INTERNATIONAL B-SCHOOL
Name : ANIMESH RAY Marks :
80
Course :
Post Graduate Program in Management (PGPM)
Subject
: Marketing Management
Answer
the following question.
Q1. Give the Classification of Products and state
Product Line Decisions?
Q2. What are various ways to classify the service
market?
Q3. Define marketing channel. And explain various
types of marketing channels?
Q4. What are problems and constraints in Rural
Marketing?
Q5. What is market segmentation and Basis of Market
Segmentation?
Q6. How marketing Research and Distribution
Management is done in Rural Markets?
Q7. State the Market Segmentation process and
criteria for effective market Segmentation?
Q8. What is Matrix Organization and what are advantages
and disadvantages?
Print Question with PDF
(10
marks)
(10
marks)
(10
marks)
(10
marks)
(10
marks)
(10
marks)
(10
marks)
(10
marks)
Dear students get fully
solved assignments
Send your semester & Specialization name to our mail id :
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or
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https://www.isbm.org.in/examsoft/exampaper_final.php?id=68009 1/1
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