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Digital marketing
Question 1. Assume you have joined an organisation
“WealthMax” that deals with investors who
are
investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,
etc. The company is not available on any online platform. The online visibility
is ZERO.
You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five
platforms with explanation to increase
online awareness.
(10 Marks)
Ans
1.
Introduction
Digital
marketing, now and again called online marketing, refers to any marketing
program on a laptop. Groups use digital structures with websites, social
networking websites, email, and different structures to connect with modern and
future buyers. This includes email with textual content or included messaging.
Professional direct communicators may also say that direct mail and online
marketing are similar matters
Question 2. The owners of WealthMax have shown some reservation for going
online, you need to
explain them the
difference between Traditional and Modern
Marketing. Also, explain
various marketing era’s with example. (10 Marks)
Ans 2.
Introduction
The modern business model focuses on the wishes and goals of
customers and aims to meet their clients' pleasure. Modern advertising is
carrier-orientated. It focuses on modern advertising processes and is
associated with significant concepts. At the time of writing, advertising and
marketing do not appear to focus on creating a pricing method and worldwide
attain; however, more on relying on the system's capabilities to attract
clients.
Question 3.
3a. You plan to purchase
a new smart phone but this time you plan to
do this in scientific
way so you have decided to use a model that encompasses various need satisfying
behaviour. Explain
the process of smart phone purchase with reference to ‘Engel, Blackwell, and
Miniard
(EBM)’ Model.
(5 Marks)
Ans 3a.
Introduction
The “consumer decision version (additionally called the
EngelBlackwellMiniard model) became initially based in 1968 via Engel, Kollat,
and Blackwell and have gone thru several iterations; it can be noted that most
of the version's features are much like the ones described in purchaser
3.b. Assume you have been invited to speak on a forum covering
major types of media. The participants
attending the seminar are under graduate media students. You have decided to cover all major types of media with
minimum two advantages and disadvantages of each
type of media. Write the above
content that you plan to speak
in the forum with examples.
(5 Marks)
Ans 3b.
Introduction
Then when a newer social media network develops, it’s
critical to understand the differences among any such trendy and best factor
and a very quickly website online that has the functionality to stick. While no
one will ever read the destiny, one method to assess if a website
aged in issues relating to their area.
Dear
students, get latest Solved assignments by professionals.
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help.mbaassignments@gmail.com
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