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Directorate
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ASSIGNMENT
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SESSION |
JUL/AUG 2021 |
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PROGRAM |
BACHELOR OF BUSINESS
ADMINISTRATION (BBA) |
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SEMESTER |
II |
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COURSE CODE & NAME |
DBB1205 – RETAIL MANAGEMENT |
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CREDITS |
2 |
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NUMBER OF ASSIGNMENTS & |
02 |
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MARKS |
30 Marks each |
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Note: Answer all questions. Kindly note that answers
for 10 marks questions should be approximately of 400 - 450 words. Each
question is followed by evaluation scheme.
|
Q.No |
Assignment
Set – 1 |
Marks |
Total
Marks |
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Questions |
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1. |
Explain how the convenience stores are different
from departmental stores? |
6+4 |
10 |
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Elaborate with examples of both retail formats. |
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2. |
Discuss
retail consumer behaviour.
Briefly explain stages
of consumer |
2+8 |
10 |
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decision
making process. |
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3. |
Do you think that the selection of retail store
site can be systematic based on |
2+8 |
10 |
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certain parameters
and steps to
be followed? Justify
the context with |
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description. |
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Q.No |
Assignment Set – 2 |
Marks |
Total Marks |
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Questions |
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4. |
Define retail pricing. What are the factors
influencing retail prices? Elaborate |
2+4+4 |
10 |
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various
pricing strategies available with the retailers. |
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5. |
Describe in detail the stages involved in
merchandise planning? |
10 |
10 |
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6. |
Explain the need for visual merchandising.
Describe in detail the tools used |
2+8 |
10 |
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for
presentation of merchandise in store. |
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Dear students get fully
solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
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