The Game Changer - How Every Leader Can Drive Everyday Innovation

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ASSIGNMENT FOR INDEPENDENT STUDY – IV

Program	Executive MBA
Title	The Game Changer How Every Leader Can Drive Everyday Innovation [ISBN: 9780143065173, Penguin Books Ltd.]
Author	A.G. Lafley & Ram Charan

Answer all questions

Question. 1. Successful organizations introduce or invent products that customers come to love; that requires anticipating their needs, not just giving them what they ask for. Taking the case of the telecom industry, discuss how the needs of the customers can be anticipated.

Answer: If you’re not turning your company into a “math house” you’re headed for serious trouble. Every industry will soon be driven by digitization and every winning company will be using algorithms, or mathematical rules for processing information, to shape the end-to-end customer experience. Any advantages you have now will pale in comparison with a great set of algorithms that differentiates the customer experience. It is the algorithms that will create value for the business.

This is not guesswork. Sensors, the cloud, mobile

Question. 2. According to Peter Drucker, ‘changing demographics is both a highly productive and a highly dependable innovation opportunity’. In your opinion, have Indian businesses used the changing demographics to create enough innovation opportunities? Substantiate your viewpoint with suitable examples.

Answer: Peter Drucker on InnovationMany people struggle with trying to define innovation, or what innovation is within an organization. I’ve recently been re-reading one of the best business books I have, “The Essential Drucker. The Best of Sixty Years of Peter Drucker’s Writings on Management” which is a compendium of his writings.

Drucker wrote that purposeful innovation results from analysis, systemic review and hard work and can be taught, replicated and learned.

Question. 3. Using the 5-Building Block Framework, identify the major stumbling block(s) for innovations in your organization. Suggest suitable measures to overcome the stumbling block(s).

Answer: A project is successful when it achieves its objectives and meets or exceeds the expectations of the stake­holders. But who are the stakeholders? Stakeholders are individuals who either care about or have a vested interest in your project. They are the people who are actively involved with the work of the project or have something to either gain or lose as a result of the project. When you manage a project to add lanes to a highway

Question. 4. Innovation can be risky but not innovating is much riskier. How can risks associated with innovation be reduced? Discuss.

Answer: The problem with innovation is you don’t know the outcome until you try something. Your results will fall somewhere between total failure and complete success. Although we talk about the need for failure (fail fast, fail often) no one likes to fail particularly when your boss or board are watching. However as Sir Winston Churchill said, “Success

Question. 5. A.G.Lafley, the CEO of P&G has promoted a culture that allowed people to take risks to identify game-changing, life-enhancing innovations. In this regard, discuss how the culture at P&G promotes innovations.      

Answer: Consider the case of Procter & Gamble Company. Since A.G. Lafley became chief executive officer in 2000, the leaders of P&G have worked hard to make innovation part of the daily routine and to establish an innovation culture. Lafley and his team preserved the essential part of P&G’s research and development capability — world-class

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