MB0050 - Research Methodology

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DRIVE
WINTER 2017
PROGRAM
Masters of Business Administration - MBA
SEMESTER
III
SUBJECT CODE & NAME
MB0050
Research Methodology
Q1. Elaborate Research Applications in Social and Business Sciences.
       Research Applications in Social and Business Sciences
Answer. Research is a crucial element in the area of business. It helps the decision maker to identify new opportunities for business growth. Research provides information about various aspects of business, like product life cycle, consumer behaviour, market opportunities and threats, technological

Q2.Elaborate Descriptive Research Designs.
     Cross-sectional Studies
     Longitudinal Studies
Answer
As the name implies, the objective of descriptive research studies is to provide a comprehensive and detailed

Q3. Describe four types of Measurement Scales.
Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
Answer.
There are four types of measurement scales—nominal, ordinal, interval and ratio. We will discuss each one of them in detail. The choice of the measurement scale has implications for the statistical technique to be used for data analysis.
Nominal scale: This is the lowest level of measurement. Here, numbers are assigned for the purpose of

Q.4 Elaborate all the types of Probability Sampling Design.
Simple random sampling with replacement (SRSWR),
Simple random sampling without replacement (SRSWOR),
Systematic sampling
Stratified random sampling
Answer.
Under this, the following sampling designs would be covered—simple random sampling with replacement (SRSWR), simple random sampling without replacement (SRSWOR), systematic sampling and stratified random sampling.


Q5. What is Central Tendency? Elaborate measures of Central Tendency.
Central Tendency
Mean
Median
Mode
Answer.Think about how you describe a single piece of numerical data. This is usually done in terms of its value. For example, in order to describe the number 2, you might put up two fingers or you might say 2 = 1 + 1. How


Q.6 Define Chi-square Test for the Goodness of Fit &

Chi-square Test for the Goodness of Fit
Chi-square Test for Independence of Variables

Answer- As discussed before, the data in chi-square tests is often in terms of counts or frequencies. The actual survey data may be on a nominal or higher scale of measurement. If it is on a higher scale of measurement, it can always be converted into categories. The real world situations in business allow for the collection of count data, e.g., gender, marital status, job classification, age and

Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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